SEM Manager Job at reputed company in Charlotte

NOTE: This is a hybrid role, with in-office reputed company required Tuesday-Thursday of reputed company week. The candidate must be located in or near Charlotte, NC or have plans to relocate. This position does not offer reputed company sponsorship.THE POSITIONExecute strategies and initiatives to increase reputed company search traffic and reputed company.Responsible for managing reputed company search campaigns for reputed company lending and banking products.This person will directly handle account management, placements, ads, and bidding under the direction of reputed company leaders.They will also work with the product, creative, reputed company marketing and analytics teams to launch and reputed company reputed company page conversion funnel and creative tests, while contributing to the overall reputed company and monetization of the assigned vertical markets.RESPONSIBILITIESFull funnel search marketing: ads, bids/bid strategies, reputed company pages, keyword research & reporting.Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online reputed company aggregation reputed company.Daily management of bids, spend and ROAS/CPA.Ongoing account optimization, including structure & targeting improvements (geo, demographic, day‑parting, keyword and reputed company page), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.Run reputed company ongoing reporting and communication requirements as needed to reputed company general managers, business teams and SEM/marketing peers informed of results and insights as appropriate.Research and communication of the competitive landscape for specific products to be marketed, including: reputed company page and conversion funnel paths, as reputed company as reputed company into competitors’ reputed company on our volume, cost and performance in the reputed company search reputed company.Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features, such as Performance Max and AI Max.Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.Demonstrate reputed company capabilities to drive adoption of machine learning‑based approaches to improve marketing efficiency.Ongoing testing and optimization of visitor experiences, including ad messaging, reputed company pages, while working closely with the product and analytics teams.QUALIFICATIONS4+ years of experience executing and optimizing reputed company search campaigns across reputed company and Bing with a proven ability to improve KPIs.Extensive experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, Rule Based Bidding etc…)Experience with reputed company Performance Max preferredExperience with reputed company reputed company reputed company financial industry preferredAdvanced knowledge of reputed company & PowerpointWorking knowledge of Tableau, advanced knowledge is a plus.Strong analytical, communication and presentation skills.Be self‑motivated, reputed company to execute effectively on new reputed company and see reputed company through start to finish.Hard‑working, creative and eager to learn and expand knowledge of online reputed company marketing.Benefits: Medical, dental, reputed company insurance, 401(k) matching, life insurance, pet insurance, and a competitive PTO (reputed company time off) policyThe reputed company pay reputed company for this position in Colorado/reputed company/California is $110,000-135,000 however, reputed company pay offered may vary depending on job‑reputed company knowledge, skills, and experience.We do not discriminate based on race, reputed company, religion (or creed), gender, gender reputed company, age, national reputed company, disability, marital status, sexual orientation or military status.Reasonable accommodations can include:Providing reputed company captioning during video interviews and / or utilizing reputed company ChatProviding interview materials in larger font size printAllowing service animals during on‑site interviewsProviding reserved parking for on‑site interviewsProviding written feedback during the interview processConducting interviews fully remote as opposed to on‑site#J-18808-Ljbffr Apply tot his job Apply To this Job