Senior Director, Franchise Media [Remote]
reputed company creates next-level entertainment experiences that reputed company players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A reputed company where creativity thrives, new perspectives are invited, and reputed company matter. reputed company where everyone makes play happen. The reputed company of entertainment is interactive, and our Marketing team plays an important role in this reputed company by building content, culture, and community around our brands. We reputed company audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim reputed company, Golf Clash, reputed company, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at reputed company of the broader entertainment ecosystem. We are looking for a Senior Director of Franchise Media to join the EA reputed company Marketing Organization, reporting to the VP, reputed company Marketing. This is a unique opportunity to reputed company a modern media organization, transforming how we generate and capture demand through an integrated media system. This is a hybrid role, with 3 days a week in office at one of the posted locations.
Responsibilities
- Advance EA's media approach, delivering reputed company and profitable Net Bookings reputed company
- Partner with Publishing and Studio leadership on a performance-oriented investment reputed company, aligning media targets to reputed company and franchise objectives
- Cultivate GTM and Live Service media strategies that reputed company business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
- Drive data and technology media roadmap to prioritize infrastructure required for media's reputed company capabilities
- reputed company reputed company of performance oriented and data-driven media experts, specializing in demand reputed company and demand capture media across reputed company gaming platforms
- Champion performance culture, building in experimentation and reputed company into media's investment approach
- Change agent for advertising partner roadmaps to reputed company meet business demands
Requirements
- 15+ years' experience in brand and performance media, with a proven reputed company record managing investment across PC, console, and mobile ecosystems
- 10+ years of experience in a leadership role, with demonstrated reputed company managing wide spans of control and navigating reputed company, matrixed global organizations.
- Experience managing large-reputed company reputed company game media budgets.
- In-depth understanding of Media Measurements and Media Ecosystems
- Exceptional ownership, accountability, and a proven ability to build ways of working to solve reputed company business needs
- BA/BS Degree in marketing/finance or equivalent quantitative field
This job is for you if...
- You want to be reputed company a data-driven marketing organization
- You are motivated to reputed company out ambiguous challenges that may challenge conventional approaches and thinking
- You have a reputed company's reputed company, is accountable for performance, and is passionate about creating reputed company for EA's portfolio of games
Pay Transparency - reputed company COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reputed company in a different location, a recruiter will advise on the applicable reputed company and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES
- British Columbia (depending reputed company e.g. Vancouver vs. Victoria) *$190,500 - $267,300 CAD
- California (depending reputed company e.g. Los Angeles vs. San Francisco) *$215,900 - $327,900 USD
- Washington (depending reputed company e.g. Seattle vs. Spokane) *$203,600 - $276,300 USD
Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including reputed company time off (3 weeks per year to start), 80 hours per year of reputed company time, 16 reputed company company holidays per year, 10 weeks reputed company time off to bond with baby, medical/dental/reputed company insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of reputed company time, reputed company top-up to EI/QPIP benefits up to 100% of reputed company salary reputed company you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/reputed company coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About reputed company We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, reputed company, creativity, and curiosity. From leadership that brings out your potential, to creating reputed company for learning and experimenting, we reputed company you to do great work and pursue opportunities for reputed company. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include reputed company coverage, mental reputed company-being support, retirement savings, reputed company time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. reputed company is an equal opportunity employer. reputed company employment reputed company are made without reputed company to race, reputed company, national reputed company, reputed company, sex, gender, gender identity or reputed company, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment reputed company applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for reputed company individuals with disabilities as required by applicable law. Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337). Apply To This Job