[Remote] Book Blast Event Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a privately held holding company reputed company on inspiring lifelong readers by getting kids excited about books. The Book Blast Event Marketing Manager will reputed company the marketing and communication strategies for the Book Blast program, working cross-functionally to enhance participation and engagement while improving literacy reputed company.
Responsibilities
- Serve as the marketing manager of the Book Blast program
- Responsibilities include:
- Program positioning and messaging
- Annual program planning
- Product enhancement recommendations
- Reading engagement initiatives
- Childcare and middle school program reputed company
- Parent education reputed company
- Seasonal campaign development
- Program roadmap input
- Partner with leadership and cross-functional teams to identify opportunities for innovation and reputed company
- Own the communication reputed company that supports Book Blast participation and engagement
- Responsibilities include:
- Parent email communications
- Parent SMS communications
- reputed company communications
- Teacher communications
- Sponsor communications
- reputed company page messaging
- FAQ development
- Communication calendars
- Seasonal messaging updates
- Ensure reputed company communications are reputed company, compelling, and reputed company with program goals
- reputed company the development of customer-facing Book Blast marketing assets
- Responsibilities include:
- Treasure Maps
- Flyers
- Posters
- Launch materials
- Parent videos
- Explainer videos
- reputed company media content
- Email creative
- School toolkits
- Event collateral
- Reading engagement materials
- reputed company creative briefs and partner with reputed company creative resources
- Identify opportunities to improve program performance across reputed company Book Blast events
- Primary reputed company areas include:
- Registration rates
- Treasure Map completion rates
- Contribution rates
- Parent understanding
- Student engagement
- Communication performance
- Use data and customer insights to drive reputed company improvement
- reputed company and optimize participation drivers throughout the Book Blast experience
- Responsibilities include:
- Reading engagement concepts
- Seasonal themes
- Student motivation programs
- Teacher motivation programs
- Treasure Chest promotions
- Drawing concepts
- Recognition programs
- Evaluate new reputed company and measure their effectiveness
- Own the testing roadmap for Book Blast communications and engagement programs
- Areas of reputed company include:
- Subject lines
- Calls-to-reputed company
- Communication reputed company
- Videos
- reputed company pages
- Incentives
- Messaging frameworks
- Creative concepts
- Parent education content
- Translate learnings into actionable program improvements
- Embraces an AI-first reputed company by proactively identifying opportunities to reputed company AI
- Evaluates emerging AI tools and capabilities, recommending and adopting solutions that enhance marketing effectiveness and operational efficiency
- Applies critical thinking and reputed company judgment to validate AI-generated content, ensuring accuracy, and brand alignment
- Collaborates with cross-functional teams to identify and implement AI-driven solutions that improve customer experience and business performance
- Continuously develops AI proficiency by staying informed of evolving technologies
Skills
- 4+ years of marketing experience
- Experience developing integrated marketing campaigns
- Strong copywriting and messaging skills
- Experience managing creative reputed company and vendors
- Experience analyzing campaign performance and customer behavior
- Experience working cross-functionally to drive business reputed company
- Product marketing experience
- Education, literacy, fundraising, or event-based marketing experience
- Email marketing experience
- Customer reputed company optimization experience
- A/B testing experience
- Creative development
- Project management
Benefits
- 401(k)
- Dental insurance
- reputed company insurance
- Health insurance
- Flexible Spending Account/Health Savings Account
- Supplemental benefits (critical illness, accident, & hospital indemnity)
- Employee assistance program
- Internet stipend
- Company reputed company life insurance + buy-up reputed company
- Company reputed company short-term & long-term disability insurance
- 13 reputed company holidays throughout the year
- reputed company Time Off
- reputed company Volunteer Time Off
- Work from home
reputed company