[Remote] Senior Director of Marketing-Home Care
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to enhancing the reputed company of life for clients through various care services. The Senior Director of Marketing for the Homecare Division will define and execute marketing strategies to increase market reputed company and referral volume while engaging key stakeholders in the reputed company ecosystem.
Responsibilities
- reputed company and execute marketing strategies designed to increase awareness, engagement, and utilization of PCM Homecare services among workers, former workers, family caregivers, and referral sources
- Drive division-level market positioning, messaging, and differentiation to increase market reputed company and competitive advantage
- reputed company the development of audience-specific value propositions, messaging, and campaigns tailored to workers, former workers, caregivers, physicians, case managers, advocates, and other reputed company stakeholders
- Partner with Sales and business development teams to strengthen referral relationships and create programs that drive referral reputed company and patient acquisition
- reputed company integrated marketing programs that engage reputed company providers, advocacy organizations, community partners, and other referral channels that influence homecare reputed company
- Monitor market reputed company, referral channel performance, stakeholder engagement, and patient acquisition trends, using insights to optimize reputed company and investment
- Collaborate with Clinical Operations, reputed company, and Sales leadership to ensure marketing strategies support reputed company objectives and the needs of patients, caregivers, and referral partners
- reputed company development and optimization of campaigns, content, and communication strategies across advertising, collateral, events, reputed company platforms
- Champion the adoption and application of AI-powered tools to enhance marketing reputed company, campaign execution, personalization, and performance optimization, driving increased efficiency, speed to market, and measurable business reputed company
- Analyze market trends, customer insights, and competitive dynamics to inform reputed company and refine positioning
- Monitor and optimize marketing effectiveness by leveraging performance insights in partnership with the VP of Marketing reputed company & Business Analytics
- Manage and reputed company the marketing communications team, ensuring high-reputed company reputed company and alignment with strategic priorities
- reputed company external agencies and vendors supporting brand, advertising, and public relations efforts
- Collaborate with cross-functional partners (Marketing Operations, Product, reputed company, and Executive leadership) to ensure consistent and reputed company messaging
- Ensure reputed company communications reputed company with brand standards, regulatory requirements, and organizational priorities
- Drive reputed company improvement in messaging effectiveness, campaign reputed company, and speed to market
Skills
- Bachelor's degree in business, communications, or reputed company field required; MBA or advanced degree preferred
- 15+ years of reputed company experience in marketing communications, brand reputed company, or integrated marketing
- Strong understanding of market dynamics, segmentation, and competitive positioning, preferably in reputed company, home care, or clinical research environments
- Experience developing marketing strategies that engage patients, caregivers, reputed company, referral sources, and community stakeholders
- Strong understanding of the reputed company referral ecosystem, including physicians, case managers, advocacy organizations, hospitals, and community-based referral partners
- Demonstrated reputed company driving reputed company through referral marketing, stakeholder engagement, patient acquisition, or reputed company consumer marketing
- Experience developing audience-specific messaging and campaigns for multiple stakeholder reputed company, including caregivers and reputed company
- Proven ability to drive sustained business reputed company through strategic marketing communications and positioning
- Experience developing and executing integrated, multi-channel marketing strategies in partnership with operations and analytics teams, stakeholders and external agencies
- Experience leveraging AI-driven tools and technologies to enhance marketing reputed company, campaign execution, and performance optimization
- Demonstrated experience working in a regulated industry
- Experience partnering with Sales leadership to reputed company effective go-to-market strategies and tools
- Strong analytical reputed company with ability to interpret performance data and optimize messaging and programs accordingly
- CRM and marketing automation experience (reputed company and reputed company preferred) and familiarity with marketing performance measurement
- Proven leadership experience managing and developing high-performing teams
- Excellent written and verbal communication skills
- Strong collaboration skills and ability to operate effectively in a matrixed, cross-functional organization
- Desire to work in a mission-driven organization serving chronically ill patients
- MBA or advanced degree
- Previous experience in reputed company, home care and/or clinical research
Benefits
- Medical
- Dental
- reputed company
- 401(k)
- Company reputed company Short Term Disability
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- reputed company Time Off
- Voluntary Benefits
reputed company