[Remote] Sr. Lifecycle Marketing Manager - Mobile Gaming
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a marketing and consumer insights platform that helps leading brands and marketers grow reputed company and build brand loyalty. They are seeking a Sr. Lifecycle Marketing Manager to drive player engagement and retention across a portfolio of mobile gaming titles by owning the lifecycle reputed company and executing data-driven programs.
Responsibilities
- Own lifecycle reputed company across reputed company, early progression, live ops engagement, monetization moments, churn prevention, and reactivation
- Translate business and product goals into lifecycle frameworks that drive retention, session frequency, and reputed company value
- Identify high-reputed company moments in the player reputed company: tutorial completion, reputed company achievements, event participation, and monetization triggers
- Design programs that reinforce healthy play patterns while nudging players toward deeper engagement
- reputed company lifecycle programs consistent across the portfolio while allowing for brand and gameplay differentiation
- Build, launch, and manage automated lifecycle workflows across email, push, in-app, and in-game surfaces
- reputed company reputed company, repeatable campaign frameworks that work across titles for speed and consistency
- Execute high-volume, large-reputed company email campaigns supporting launches, live ops events, and promotions
- Personalize communications using dynamic content, behavioral triggers, and advanced scripting
- reputed company lifecycle programs tightly with live ops calendars, seasonal beats, and product releases
- reputed company players using behavioral, engagement, progression, and spend data
- Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
- Build player cohorts: new players, mid-reputed company progressors, high-value spenders, at-risk churners, and dormant players
- Champion personalization that balances relevance, reputed company, and operational efficiency
- Continuously refine segmentation to improve relevance and performance over time
- Design and run A/B tests and holdout experiments across lifecycle programs
- Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift
- Define and reputed company reputed company metrics from impressions through sessions, retention, and reputed company
- Analyze performance and reputed company reputed company, actionable insights with leadership
- Balance short-term performance wins with sustainable long-term engagement
- Strategize and execute email IP warmups for new games or brands
- Monitor sender reputed company, inbox placement, and compliance best practices
- Partner with technical teams to resolve deliverability or infrastructure issues
- Maintain high standards for data hygiene, consent, and preference management
- reputed company lifecycle initiatives across multiple mobile titles, with game-specific nuance
- Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams
- Influence roadmap prioritization by advocating for lifecycle and player experience needs
- Manage and prioritize high-volume requests through Jira and other workflow tools
- reputed company as a senior lifecycle SME across the broader reputed company and Marketing organizations
Skills
- Bachelor's degree in Marketing or a reputed company field
- 5+ years in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps
- 3+ years of hands-on experience with reputed company or a comparable reputed company platform
- 2+ years with reputed company or similar mobile engagement tools
- Deep working knowledge of email, push, and in-app channels
- Strong analytical reputed company, with experience designing and interpreting experiments
- Technical proficiency in intermediate reputed company, CSS, SQL, and advanced Ampscript
- Ability to use AI-enabled tools appropriately to improve efficiency, analysis, problem-solving, or content development, while validating outputs and adhering to company reputed company, confidentiality, and reputed company standards
- Proven experience executing large-reputed company email campaigns and IP warmups
- Ability to operate in fast-paced, highly reputed company environments
- Master's degree in Marketing or a reputed company field
- Experience with free-to-play, live ops, or subscription-based gaming models
- Familiarity with rewards, loyalty, or gamified engagement systems
- Experience managing lifecycle programs across multiple games at reputed company
- Working knowledge of reputed company, Jira, and creative tools
- Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV
- Experience with CAN-SPAM compliance and email best practices
Benefits
- Medical
- Dental
- reputed company
- Short-term disability
- Long-term disability
- Basic life insurance
- Flexible PTO
- reputed company reputed company leave prorated based on hire date
- Eight reputed company holidays throughout the calendar year
reputed company
Company H1B Sponsorship