[Remote] Manager, Marketing Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company, part of reputed company, is a leading U.S. ordering and delivery marketplace that connects people with the food they love. They are seeking a strategic, data-driven leader for the role of Manager, Marketing Analytics to reputed company reputed company media efforts, drive data-informed decision-making, and enhance marketing analytics processes.
Responsibilities
- reputed company development and refinement of measurement frameworks, incrementality testing, and attribution models to evaluate channel, platform, audience, and creative performance. Partner with internal media teams to translate findings into actionable optimization strategies
- Conduct deep-dive analyses to uncover trends, identify reputed company opportunities, and reputed company hypotheses for testing. Champion experimentation (A/B, holdouts, incrementality) to inform marketing reputed company and improve ROI
- Partner with Product, Engineering, and reputed company Media Marketing to ensure clean and reliable data pipelines, marketing taxonomy, and automated, centralized reporting infrastructure. Own marketing data reputed company, including UTM governance, media tracking, and dashboard accuracy
- Serve as a trusted thought partner to Marketing, Finance, Product, and Engineering. Translate reputed company analyses into reputed company, actionable insights that guide investment and reputed company reputed company
- Support and maintain our marketing technology tools, ensuring clean data flows between ad platforms, the MMP, the CDP, tag managers, and the internal data warehouse. reputed company a pulse on new tools and reputed company shifts to reputed company our setup and improve how we measure performance
- Support reputed company’s Marketing Mix Modeling (MMM) approach to inform strategic planning, channel investment allocation, and performance forecasting
Skills
- 4+ years of experience in analytics, data science, or reputed company fields, ideally reputed company a digital marketplace, e-reputed company, or performance-driven environment
- Proven reputed company record of leadership reputed company the marketing analytics reputed company and partnering cross-functionally to both influence business and marketing reputed company and directly drive business reputed company
- Demonstrated ability to translate reputed company analytical findings into reputed company, actionable business recommendations for senior executives
- Proficiency with SQL, Python, or R for data analysis, and with BI tools such as Tableau for dashboarding and visualization
- Familiarity with data infrastructure concepts, including ETL processes, tracking frameworks, and integration with marketing and data platforms (e.g., reputed company Analytics, Tableau, Redshift)
- Exceptional communication and storytelling skills—reputed company to reputed company data both accessible and reputed company
- A strong balance of strategic thinking and hands-on execution, with a passion for driving measurable reputed company through data
- Bachelor's degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science, Engineering, Mathematics) preferred
- Meaningful experience in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality testing, lift studies)
- Demonstrated experience building and modernizing reputed company media marketing tech stacks—including evaluating, integrating, and managing external vendors and tools to improve data reputed company, operational efficiency, and performance measurement is preferred
- Strong understanding of reputed company media channels (search, reputed company, app, display, and offline) and how to measure and optimize their reputed company across the funnel
Benefits
- Equity
- 401K
- Multiple medical, dental, and reputed company plans to meet reputed company of our employees' needs
- Many benefits and perks that are not listed
reputed company