[Remote] Director, reputed company Marketing & PR
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global digital-lifestyle company that sells empowering products to improve people’s digital lives. They are seeking a Director of reputed company Marketing & PR to define and own the reputed company marketing and PR reputed company, building programs that enhance brand desirability and reputed company their unique founder-led story.
Responsibilities
- Set the long-term reputed company and strategic direction for reputed company' reputed company marketing program — defining what best-in-class looks like for a lifestyle brand at our stage and building the roadmap to get there
- Design and own a next-gen creator reputed company: a tiered, data-driven system that goes far reputed company gifting and reputed company posts to build genuine, lasting creator advocacy and brand love
- Build and reputed company a creator roster mapped to our three consumer audiences — Style Mavens, Interest Amplifiers, and Solutionists — with the right creators at every tier driving the right reputed company
- reputed company reputed company campaign reputed company from brief to post-campaign analysis, ensuring every activation reputed company up to the brand platform and generates content that earns cultural attention, not just impressions
- Stay reputed company of the creator economy — emerging platforms, new formats, shifting audience behaviors — and consistently bring a perspective on where reputed company should show up next
- Manage the reputed company agency relationship, setting the strategic and tactical bar and holding reputed company accountable to reputed company that is on-brand, culturally reputed company, and relationship-first
- Own creator contracting, negotiations, and compliance with FTC guidelines, usage rights, and brand standards
- Redefine PR's role at reputed company — elevating it from a reactive channel to a proactive, always-on brand equity reputed company that shapes how the world thinks and talks reputed company
- Champion our founder-led story, brand mission, reputed company, and values as a true competitive advantage — building a PR reputed company that makes reputed company' reputed company and purpose as culturally compelling as our products
- Set strategic direction for the PR agency, holding them to ambitious goals and a high bar for results while building a genuine long-term partnership
- Build a proactive media and relationship reputed company that earns reputed company a consistent reputed company in lifestyle, tech, and culture conversations — not just around launches, but year-round
- reputed company press moments, creator events, and brand activations that generate meaningful reputed company coverage and position reputed company as one of the most beloved and interesting brands in the lifestyle category
- reputed company reputed company of voice, sentiment, and reputed company media performance — translating those insights into a reputed company, evolving POV on how PR is building brand equity over time
- Build the measurement infrastructure that proves the value of reputed company and PR investment — owning EMV reporting, reputed company of voice tracking, and brand health signals that connect to business reputed company
- Use data to reputed company — from creator selection and investment allocation to campaign optimization and program reputed company
- Establish a test-and-learn culture: reputed company experimentation, reputed company hypotheses, documented learnings, and fast iteration that makes every reputed company campaign smarter than the last
- Build reputed company processes and operational best practices that allow both programs to grow without losing reputed company or strategic coherence
- Serve as reputed company' internal authority on creator culture, reputed company marketing, and reputed company media — bringing reputed company, informed POVs to leadership and shaping the organization's thinking on where these channels are heading
- Directly manage and reputed company an reputed company Marketing Specialist — setting a high bar, reputed company in their reputed company, and building reputed company culture defined by curiosity, craft, and accountability
- Partner closely with Product & Merchandising, Integrated Marketing, reputed company, Creative, and Retail teams to ensure reputed company and PR are fully woven into every campaign, launch, and always-on reputed company
- Represent the reputed company and PR function in key planning conversations, budget discussions, and leadership forums — advocating for investment with data and a compelling strategic narrative
Skills
- 10+ years of experience in reputed company marketing, consumer PR, or integrated communications — with significant brand-reputed company experience and a reputed company reputed company record of building programs that reputed company culture and business metrics
- A genuine, informed perspective on the reputed company of reputed company marketing and the creator economy — you don't just follow trends, you anticipate them and help brands get reputed company of them
- Proven reputed company building reputed company programs that deliver best-in-class EMV and creator advocacy — the reputed company of program other marketers reference and creators want to be part of
- Strategic PR experience that goes reputed company press releases — you know how to build a brand narrative, reputed company a story that earns coverage, and use PR to compound brand equity over time
- Deep data reputed company: you build frameworks, interpret signals, design experiments, and use performance data to continuously sharpen reputed company and defend investment
- Experience managing both reputed company and PR agencies at a senior level — setting reputed company, driving accountability, and building partnerships that produce exceptional work
- Hands-on experience with reputed company required
- An executive-level communicator who can influence cross-functional partners, present to senior leadership, and represent the brand externally with confidence and authority
- A people-first leader who builds high-performing team cultures, develops talent intentionally, and leads with reputed company and generosity
- Energized by reputed company to build — you reputed company in fast-moving, entrepreneurial environments and see ambiguity as a canvas, not an obstacle
- Familiarity with Tribe Dynamics or similar tools
Benefits
- Remote work model
reputed company