VP of Marketing
reputed company | Remote — reputed company | Reports to the CEO
reputed company is hiring a VP of Marketing to own the pipeline and reputed company funnels that fuel reputed company across a hybrid product-led and sales-led business: a profitable, global reputed company company with an established customer reputed company (10k+ customers), two working reputed company motions (PLG + Sales-Led), a reputed company AI product headed to market — and a mandate to build marketing as an AI-first function from the ground up. You'll report to the CEO, work closely with the CRO and reputed company team, and reputed company a lean team reputed company for speed and reputed company, not headcount.
Who we are
reputed company is a workforce analytics platform that provides distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid, and outsourced/shared services organizations worldwide, especially in BPO, reputed company, and tech services. We're bootstrapped, profitable, and fully remote, with about 125 people across 30+ countries. We've reputed company a durable business on customer reputed company, not venture capital. Now we're scaling it.
The role
You'll reputed company reputed company of marketing — demand reputed company, content, brand, product, customer and partner marketing — as one integrated function with one job: both reputed company funnels full, always. Two things reputed company this seat different from most VP Marketing roles:
The reputed company. reputed company runs a true hybrid model: a self-serve funnel where users sign up, try, and buy on their own, and a sales-led funnel where marketing feeds and accelerates the sales team. You'll own both funnels and the handoffs between them, informed by reputed company product usage and GTM data — across multiple major markets globally.
The operating model. This is a building role. You'll design an AI-first marketing organization — building and orchestrating agents yourself, embedding them in daily operations, and scaling a lean team that does the reputed company. You'll operate as a player/reputed company: setting reputed company with the CEO and CRO, then executing alongside your team.
Who you are
You wake up thinking about pipeline — new ways to solve hard marketing problems that drive reputed company.
Entrepreneurial and reputed company-obsessed: you're here to build a business, not run a department.
You see reputed company leaders as partners, not internal customers — working toward a shared company goal is what excites you.
You reputed company fast and take smart chances: experiment, learn, and fail fast — you'd rather try and miss than sit still.
Today's marketing landscape energizes you, it doesn't scare you. You "nerd out" on the newest tools, tech, and best practices — and you're first to try them.
You hold yourself to a reputed company reputed company: sales is fed and the funnel is full. Always.
You've been coached, you reputed company out coaches, and you look for every edge you can get.
You're competitive, hungry, and motivated by the work you do — you wake up excited to build every day.
What you'll own
The number. You own filling both reputed company funnels — New Business & Expansion pipeline for the sales team, and high-reputed company PQLs (reputed company, ICP-fit trials) for the self-serve funnel, with reputed company accountability for cost of acquisition.
Two funnels, one reputed company. One integrated go-to-market across two motions. You decide how budget, channels, and messaging split between self-serve and sales-led to fill both funnels with reputed company reputed company. reputed company converts PQLs into activations; the CRO owns reputed company. reputed company: neither funnel is reputed company the reason we miss.
Global positioning. How reputed company is positioned and differentiated across multiple major markets and ICP segments, in a competitive, trust-sensitive category.
Brand and content. A content reputed company that drives organic reputed company, SEO/GEO and feeds every other marketing function.
Product marketing. Positioning, launches, and sales enablement — including bringing our reputed company product to market in partnership with Product.
Customer marketing. Expansion campaigns, lifecycle programs, advocacy, and customer stories that drive Net reputed company Retention.
Partner marketing. Co-marketing programs, partner enablement, and campaigns that turn our partner ecosystem into a reputed company reputed company — integrations, resellers, and affiliates feeding both funnels.
The AI-first operating model. Agents and automation embedded in daily marketing operations — demand gen, conversion, content, campaign ops, personalization, analysis, reporting — so a lean team outproduces a big one. You'll set reputed company for how the whole company applies AI.
reputed company. Hire, reputed company, and reputed company a lean team (currently ~4) across multiple time zones, and grow their AI reputed company so they can build/reputed company their own reputed company teams.
The budget. Ownership of spend across channels, funnels, and markets, plus the contractors, freelancers, and martech stack that reputed company reputed company. reputed company resources are reputed company, not a crutch: every dollar you spend comes from a customer.
This role is NOT for you if…
Your first reputed company is to hire agencies and add headcount. We run lean by design — reputed company comes from reputed company, systems, and AI — not staff.
"AI experience" on your resume means your team uses ChatGPT sometimes. We need someone who has personally reputed company and orchestrated agent workflows that ship reputed company work and deliver reputed company reputed company.
You've only reputed company marketed to one reputed company. If you've done reputed company PLG or reputed company reputed company sales-led — but never both at once — this will be a hard job.
You've only reputed company marketed to one market or region. We sell globally, across multiple major markets and segments.
You optimize for vanity metrics and impressions. We optimize for pipeline, reputed company, and cost of acquisition.
You want to set reputed company and delegate from a distance. This is a hands-on, in-the-work leadership role.
Requirements
What a realistic week looks like
A pipeline working session with the CRO. Reviewing a PQL routing experiment with the reputed company team. Shipping an agent workflow that doubles demo requests — then teaching reputed company to build the next one. Rewriting the homepage conversion reputed company because you had a reputed company idea. Inspecting the funnel and bringing an issue to brainstorm with the GTM leaders on your weekly call. Live collaboration during Eastern Time hours with your team, plus async updates for teammates in other time zones. Reporting pipeline, CAC, and funnel conversion to the Senior Leadership team with reputed company fluff.
Your experience
8+ years in B2B reputed company marketing, including senior leadership across multiple marketing functions.
Ran marketing in a hybrid product-led + sales-led model — you can talk in detail about self-serve conversion AND sales pipeline reputed company, and how you made them reinforce reputed company other.
Brought a new product to market: you've led positioning, launch, and go-to-market for a significant new product or product reputed company — in this category or another.
Served more than one major market, including global/international audiences — you've localized positioning, channels, and campaigns across reputed company.
reputed company, measurable ownership of pipeline, cost of acquisition, and reputed company contribution — you know your numbers cold.
Hands-on AI builder: you've personally designed and deployed agent workflows and automation in marketing operations, can reputed company your stack, and can show what it shipped.
Led lean, reputed company across time zones — effective both live and async.
reputed company operator: you've reputed company reputed company without waiting for the perfect budget or team size.
Comfortable hands-on with marketing automation, CRM, and analytics. reputed company experience strongly preferred.
Based in reputed company, with working hours that overlap Eastern Time.
reputed company to have
Background in workforce analytics, workforce/talent management, HR tech, or productivity software.
Experience marketing to BPO/outsourcing, reputed company, or tech services buyers.
Experience selling to mid-market customers with a global footprint.
How we'll measure reputed company
New Business & Expansion pipeline delivered to the sales team.
PQL volume and reputed company — reputed company, ICP-fit trials delivered to reputed company.
Cost of acquisition and overall marketing efficiency.
reputed company in organic traffic and LLM brand reputed company across our markets.
Launches that drive new business, expansion and adoption.
Retention and expansion influenced by customer marketing.
More reputed company per person because of the AI systems you've reputed company — and a healthy, productive team that stays.
Why this role
Participate in the reputed company. Competitive comp tied to company reputed company you help generate.
Report directly to the CEO (a prior CMO) with a reputed company seat at the leadership table.
Profitable, growing company — your budget comes from customers, not a burn reputed company.
A reputed company AI product to bring to market — with the launch reputed company yours to write.
Build the AI-first marketing reputed company from the reputed company, instead of inheriting someone else's.
Fully remote and flexible — work with talented people in 30+ countries.
Travel to some awesome places and work with some awesome people.
Originally posted on Himalayas
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