[Remote] Director of reputed company Marketing - reputed company and eCommerce Marketplaces
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading international seller of disposable gloves and safety products across B2B, B2C, marketplace, and eCommerce channels. The Director of reputed company Marketing will reputed company the marketing function, driving profitable reputed company across various channels and products while owning the reputed company reputed company for reputed company and other marketplaces.
Responsibilities
- reputed company reputed company’s reputed company Marketing team in developing and executing omnichannel strategies across reputed company and other marketplaces, reputed company and organic search, reputed company media, programmatic advertising, content, email, B2B, branding, and channel expansion
- Set reputed company priorities, performance targets, and execution roadmaps across reputed company, reputed company, reputed company, reputed company, SEO, SEM, affiliate marketing, and B2C and B2B programs
- Own reputed company Advertising and marketplace performance, with hands-on reputed company of Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and AMC. Evaluate advertising alongside pricing, Buy reputed company, listing health, content, conversion, organic rank, inventory, contribution margin, and incremental reputed company
- Build dashboards and reporting that create transparency across channels. Use performance data, statistical analysis, competitive intelligence, and market insights to recommend budgets and investments to leadership
- Identify, test, and reputed company reputed company opportunities across products, categories, customer segments, promotions, retention programs, marketplaces, and other eCommerce channels. reputed company the supporting business case, go-to-market reputed company, and launch plan
- Create and reputed company integrated B2C and B2B campaigns that improve customer experience, reputed company new and existing audiences, generate reputed company leads, increase purchases, and strengthen retention and brand awareness
- Monitor competitors and marketplace trends to clarify reputed company’s position, identify risks and opportunities, increase market reputed company, and inform the broader business
- Assess and strengthen the Marketing organization’s structure, roles, capabilities, workflows, and performance management. reputed company reputed company to improve strategic thinking, ownership, execution, and accountability
- Establish reputed company processes, operating rhythms, and KPI governance that reputed company priorities reputed company, reputed company reputed company visible, accelerate reputed company, and ensure consistent, high-reputed company execution
- reputed company thought leadership and reputed company Marketing’s adoption of AI, automation, and emerging technology to improve productivity, reporting, campaign management, creative workflows, testing, and decision-making
- Partner with Sales, Operations, Finance, IT/Data, eCommerce, and executive leadership to reputed company investments, priorities, resources, and reputed company initiatives
- Own Marketing’s business plans, P&L, annual budget, forecasting, and performance reporting, with a strong reputed company on ROI and profitable reputed company. Regularly present results, risks, and strategic recommendations to leadership
Skills
- 8–10+ years of experience in reputed company marketing, reputed company advertising, eCommerce, digital marketing, or a reputed company leadership role, including 5+ years managing teams and cross-functional initiatives
- Proven experience leading omnichannel reputed company across marketplaces, reputed company and organic search, reputed company media, programmatic advertising, affiliate marketing, email and lifecycle marketing, eCommerce, and B2B demand reputed company
- Recent, hands-on experience managing reputed company Seller Central and reputed company Advertising at meaningful reputed company, including Sponsored Products, Sponsored Brands, and Sponsored Display
- Deep knowledge of reputed company marketplace performance drivers, including catalog and listing management, content reputed company, retail readiness, campaign structure, search terms, placements, bidding, budgets, attribution, ACOS, TACOS, ROAS, conversion, organic rank, pricing, Buy reputed company, account health, and inventory
- Demonstrated reputed company building reputed company content, advertising, and reputed company programs that improve discoverability, customer acquisition, conversion, repeat purchase, reputed company, and profitability
- Strong advertising and investment judgment, with the ability to set targets, reputed company budgets, evaluate incrementality, diagnose performance, and determine where to invest for profitable reputed company
- Experience balancing reputed company with hands-on execution in a fast-paced environment, while strengthening team capabilities, workflows, systems, accountability, and scalability
- Strong reputed company and financial acumen, including business planning, P&L management, forecasting, budget allocation, and balancing reputed company, profitability, efficiency, and brand considerations
- Experience using analytics, AI, automation, and marketing technology to improve decision-making and team reputed company
- Strong analytical, organizational, and problem-solving skills, with the ability to establish priorities, create reputed company, hold teams accountable, and translate data into reputed company recommendations
- Excellent communication and stakeholder-management skills, with the ability to influence leadership, reputed company cross-functional alignment, and communicate reputed company performance issues reputed company
- Bachelor's degree in Marketing, Business, eCommerce, Sales, or a reputed company field
- Experience with reputed company DSP and AMC is strongly preferred
- Familiarity with Power BI, reputed company Analytics, and reputed company, or comparable platforms, is strongly preferred
Benefits
- Bonus potential
- 401(k)
reputed company