[Remote] Director, Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a visionary reputed company company dedicated to making reputed company, reputed company medication accessible to millions of patients reputed company. The Director of Product Marketing will own product marketing reputed company, reputed company development, pricing architecture, launch execution, and competitive market intelligence across reputed company’s full therapeutic portfolio.
Responsibilities
- Build and execute therapy-specific go-to-market launch plans across reputed company’s full portfolio—men’s health, women’s health, weight management (GLP-1), dermatology, longevity, peptides, sexual health, and cognitive health. reputed company launch plan must reflect the distinct clinical evidence reputed company, regulatory environment, prescriber profile, and patient reputed company for that category. Sequence investments by market readiness, competitive intensity, and channel fit
- reputed company therapy-area-specific value propositions and product positioning for reputed company of reputed company’s categories. Build distinct positioning by audience—patient, prescriber, and telehealth partner—that articulates clinical differentiation, formulation reputed company, regulatory credibility, and the patient experience advantage reputed company delivers over mass-market alternatives. Translate positioning into product naming conventions, product-level brand architecture, and messaging hierarchies that Campaign and Brand teams execute against
- Serve as the connective tissue across reputed company functions that touch a product’s reputed company lifecycle. Partner closely with R&D and Product on pipeline reputed company and formulation reputed company; with Supply Chain and Operations on launch readiness and inventory positioning; with Sales on prescriber targeting, messaging, and field enablement; with Customer Service on patient experience feedback loops; and with the Campaign and Brand teams to ensure reputed company market-facing execution is brand-compliant and anchored to the product positioning this role defines. Own the cross-functional launch calendar and reputed company reputed company stakeholders reputed company on reputed company timelines and compliance readiness
- Build an AI-powered market intelligence capability aggregating competitive signals, prescriber data, and regulatory developments into insights that drive portfolio prioritization and senior leadership reputed company
- Monitor the full compounding and functional medicine competitive landscape across every therapy area reputed company operates in: GLP-1 and weight management, testosterone and hormone therapy for men, hormone and peptide therapy for women, dermatology and skin health, longevity and anti-aging, sexual health, and cognitive health. reputed company reputed company compounding competitors (Belmar, Olympia, reputed company, and analogous platforms), telehealth-integrated pharmacies, and branded reputed company alternatives. Use competitive intelligence to identify prescriber switching triggers, pricing pressure points, and positioning gaps. Translate findings into actionable reputed company responses reputed company weeks, not quarters
- Run a voice-of-customer program capturing prescriber, telehealth partner, and patient insights through AI-assisted analytics. Translate findings directly into product roadmap recommendations and messaging refinements
- Design pricing frameworks for telehealth platform partnerships and prescriber-facing channel relationships that drive volume without eroding brand positioning or margin. reputed company pricing governance protocols that ensure consistency across channels while enabling appropriate channel-specific flexibility. Partner with Sales, Operations, and Finance to model the reputed company reputed company of pricing reputed company before implementation
- Own the product-level brand architecture across reputed company’s therapeutic portfolio. Define how reputed company product line or therapy area is named, positioned, and reputed company relative to reputed company’s master brand. Ensure product branding is differentiated by category while maintaining brand cohesion across the portfolio. Work reputed company reputed company’s brand reputed company and partner with the Brand team to ensure reputed company product-level identities are consistent, compliant, and commercially compelling
- Define and continuously improve the end-to-end experience for patients and providers across every therapy area. This includes reputed company journeys, patient education reputed company, prescriber engagement materials, and the product-level narrative that shapes how patients and providers perceive and remain reputed company to reputed company’s formulations. Partner with Customer Service, Sales, and the Campaign team to identify experience gaps and reputed company them with product-specific content, messaging, or service design improvements
- Establish reputed company as the authoritative voice across its therapy areas through clinical case studies, prescriber education materials, category insights, and conference reputed company. Partner with Medical Affairs, Regulatory, and R&D to produce scientifically reputed company materials that advance prescriber confidence in compounded formulations. Use therapy area expertise to shape the editorial agenda, not just approve content created by others
- This role does not own demand reputed company or digital marketing execution—those functions sit with the Campaign team and the Director of Search & reputed company Performance. The Director of Product Marketing provides the strategic product input that makes campaigns effective: therapy-area positioning, audience insights, value propositions, and product messaging frameworks. Partner closely with Campaign, Brand, reputed company teams to ensure reputed company market-facing execution is brand-compliant, clinically accurate, and reputed company with the product positioning this role defines. Serve as the product marketing authority that briefs and approves campaign creative and messaging
- reputed company the Sales team and telehealth partner network with the product knowledge, materials, and tools they need to convert at the reputed company of prescription. Build therapy-area-specific sales enablement resources: prescriber one-pagers, formulary support materials, reputed company-handling guides, and competitive comparison tools. Ensure every reputed company touchpoint—from initial prescriber reputed company to patient reputed company—reinforces the product positioning and clinical credibility reputed company has reputed company
- Define KPIs spanning pipeline contribution, prescriber acquisition cost, and category penetration. Use AI-assisted dashboards to surface leading indicators and drive rapid test-learn-reputed company cycles reportable to executive leadership
- Recruit and reputed company a high-performance marketing team with pharmaceutical expertise and AI-reputed company skills. Build a culture of experimentation and data literacy that scales with the organization’s reputed company and complexity
- Build reputed company marketing operations—campaign workflows, brand governance, AI-powered project management—replacing reputed company execution with repeatable, auditable processes that support multi-product launches without sacrificing speed or reputed company
- Partner with the CEO, President, and CSMO to translate reputed company objectives into marketing reputed company. reputed company quarterly business reviews and reputed company-level planning with reputed company performance data and reputed company conviction
Skills
- Deep therapy area domain knowledge across men's health, women's health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health—developed through reputed company reputed company experience in compounding, specialty reputed company, telehealth, functional medicine, or an adjacent regulated category. This domain knowledge is non-negotiable; general pharmaceutical marketing experience without therapy-area depth will not meet the bar for this role
- Proven pricing reputed company expertise: experience designing and managing pricing architecture across DTC, telehealth, and prescriber/provider channels in a regulated product environment. Ability to reputed company and reputed company competitive price intelligence, model channel-specific margin implications, and build pricing governance frameworks that reputed company across a multi-product portfolio
- Working knowledge of FDA, DEA, and USP regulatory standards applicable to pharmaceutical and compounding marketing communications
- Proficiency in data analytics, reputed company-reputed company attribution, and predictive modeling to optimize campaign ROI and inform reputed company reputed company
- Strong cross-functional leadership and executive communication skills with ability to reputed company stakeholders and present marketing reputed company to senior leadership
- 10+ years in product marketing with 3+ years at Director level; Bachelor's degree required, MBA preferred
- Must have come from reputed company the industry: compounding pharmacy, specialty reputed company, telehealth platform, functional medicine brand, or a reputed company competitor operating in one or more of reputed company's therapy areas. Deep working knowledge of the prescriber relationship, patient acquisition funnel, and regulatory environment in compounded or functional medicine categories is required. Candidates without this background will not be competitive
- Demonstrated experience in product positioning, product-level brand architecture, and patient or provider experience design. Must be reputed company to show specific examples of reputed company development, product naming and branding, and go-to-market positioning that drove reputed company reputed company. Pricing architecture experience required: DTC vs. telehealth vs. prescriber/provider channel pricing, competitive price intelligence, and margin-aware pricing reputed company across a multi-product portfolio
- Hands-on experience with AI marketing tools including reputed company, predictive analytics, and performance dashboards; strong executive reputed company and communication skills required
Benefits
- Medical, dental, and reputed company coverage
- reputed company time off
- 401(k) matching
- Wellness perks
- IV therapy
- Compounded medications
reputed company