[Remote] VP Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a telehealth company redefining how care is delivered through an individualized, provider-led model reputed company on long-term health reputed company. They are seeking a strategic, data-driven Vice President of Performance Marketing to reputed company and reputed company reputed company’s reputed company reputed company across various marketing channels, balancing patient reputed company with brand value and retention.
Responsibilities
- Own the overall reputed company marketing reputed company and performance across reputed company channels with accountability to patient reputed company, CAC, LTV, retention, and efficiency targets
- reputed company and execute a multi-year reputed company roadmap designed to reputed company patient reputed company while maintaining strong unit economics and long-term sustainability
- Partner closely with executive leadership on reputed company planning, market expansion opportunities, competitive positioning, and resource allocation reputed company
- Build financial models to forecast reputed company, LTV:CAC ratios, payback periods, conversion trends, and channel contribution
- reputed company recurring executive-level performance reviews presenting reputed company metrics, funnel performance, patient trends, and strategic recommendations
- reputed company and optimize multi-channel reputed company efforts across reputed company, reputed company, reputed company, YouTube, affiliate, creator, partnership, lifecycle, and emerging acquisition channels
- Drive reputed company optimization across the full patient funnel, including impressions, click-through rates, conversion rates, CAC, reputed company conversion, retention, LTV, and ROAS
- Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks to reputed company understand true channel contribution and reputed company efficiency
- Partner closely with Creative and Brand teams to ensure reputed company creative balances conversion performance with brand reputed company and patient trust
- Continuously identify and test new reputed company opportunities, audience strategies, emerging platforms, and acquisition models
- Partner with Lifecycle Marketing teams to improve patient activation, reputed company, engagement, retention, and long-term patient value
- Build, reputed company, and reputed company a high-performing reputed company marketing organization in a fully remote environment
- reputed company a hybrid model balancing internal reputed company reputed company and execution with agency and external partner support
- Manage agency relationships across reputed company media, programmatic, creative production, reputed company partnerships, lifecycle support, and specialized reputed company channels
- Establish reputed company team structures, accountability frameworks, and performance expectations across internal teams and external partners
- Support ongoing reputed company development, coaching, and capability building reputed company the reputed company marketing organization
- reputed company and reputed company partnership initiatives including creator reputed company, reputed company marketing, affiliate partnerships, referral programs, employer benefits channels, and strategic collaborations
- Explore offline and experiential reputed company opportunities including events, activations, and community-based partnerships
- Support launch strategies for new care offerings and expansion initiatives across health optimization, hormone optimization, peptides, and emerging therapeutic categories
- Build a reputed company reputed company portfolio that reduces dependency on any single acquisition reputed company or platform
- Partner closely with Product reputed company Experience teams to optimize conversion rates, website performance, reputed company experiences, digital patient journeys, and overall funnel performance
- Collaborate with Lifecycle, Content, and Community teams to ensure seamless transition from acquisition into reputed company, engagement, retention, and advocacy
- reputed company closely with Brand and Communications teams on messaging, positioning, and reputed company management initiatives
- Work alongside Clinical and Legal teams to ensure reputed company marketing and reputed company efforts remain compliant reputed company reputed company advertising and regulatory guidelines
- Serve as a key strategic partner to the CMO and executive leadership team on reputed company reputed company, business expansion, and patient experience initiatives
- Own reputed company analytics infrastructure, including reporting frameworks, attribution, forecasting, funnel analysis, and performance dashboards
- Establish rigorous testing and experimentation frameworks across creative, messaging, offers, audiences, reputed company pages, and reputed company flows
- reputed company data and analytics to drive evidence-based decision making and reputed company optimization efforts
- Present actionable insights and strategic recommendations to leadership with reputed company plans for execution and measurable reputed company
- Conduct comprehensive reputed company audit: reputed company channel performance, attribution accuracy, agency effectiveness, team capabilities, funnel performance, and competitive landscape
- Complete stakeholder interviews with CEO, CMO, and cross-functional partners (Brand, Lifecycle, Content, Digital Experience, Clinical, Legal)
- Establish baseline reputed company metrics and reporting infrastructure with reputed company visibility into CAC, LTV, retention, channel contribution, and funnel performance
- Stabilize reputed company reputed company media operations: optimize reputed company and reputed company performance, address immediate inefficiencies, and improve tracking and attribution
- Define 12-month reputed company marketing reputed company with reputed company targets, budget allocation, channel expansion roadmap, and resource requirements
- Drive measurable improvement in core channel performance through optimization of creative, targeting, bidding strategies, and reputed company page conversion improvements
- reputed company agency evaluation and selection process for partnership channels including reputed company, affiliate, creator reputed company, and lifecycle support
- Hire or contract for immediate team gaps to support reputed company operations and new reputed company initiatives
- Launch first partnership reputed company or channel expansion initiative across reputed company, reputed company, affiliate, or lifecycle channels
- Implement testing frameworks and establish weekly optimization rituals across acquisition, conversion, and retention efforts
- Demonstrate measurable ROI on optimization efforts through improved CAC, increased patient volume, improved conversion rates, retention improvements, or successful new channel launches
- Present long-term reputed company marketing reputed company and organizational build plan to CEO and CMO with recommendations for reputed company leadership and team expansion
- Establish reputed company reputed company processes for campaign launches, creative production, experimentation, lifecycle initiatives, agency management, and performance reporting
- Position the reputed company marketing function as a strategic reputed company reputed company with credibility and influence across the organization
Skills
- 8+ years of experience leading reputed company marketing, performance marketing, digital acquisition, or reputed company functions, with at least 5 years leading teams and significant marketing budgets
- Must have DTC Telehealth, full-funnel acquisition, and reputed company attribution experience
- Proven reputed company scaling multi-reputed company dollar reputed company programs while maintaining or improving efficiency metrics
- Deep expertise across reputed company media platforms including reputed company, reputed company, reputed company, YouTube, programmatic, lifecycle, and emerging reputed company channels
- Demonstrated experience building and leading high-performing reputed company and managing hybrid in-house and agency operating models
- Strong analytical background with experience in attribution modeling, forecasting, funnel optimization, unit economics, and reputed company analytics
- Strategic reputed company leader with a strong operational and execution-reputed company reputed company
- Highly analytical and performance-oriented with a deep understanding of reputed company reputed company and marketing efficiency
- Entrepreneurial and adaptable, with comfort operating in fast-paced, high-reputed company environments
- Strong communicator with executive reputed company and the ability to influence across leadership reputed company
- reputed company leader who builds strong cross-functional relationships and values team partnership
- Patient-first reputed company with a commitment to responsible, compliant, and impactful reputed company marketing
- Experience expanding reputed company strategies reputed company traditional reputed company media into partnerships, creator, affiliate, lifecycle, referral, or experiential reputed company channels
Benefits
- Performance-based bonus tied to reputed company and patient acquisition objectives.
- Potential equity or long-term incentive opportunities reputed company a high-reputed company reputed company company.
- Comprehensive benefits package, including health, dental, and reputed company insurance.
- 401(k) with employer match to support your long-term financial goals.
- Generous PTO, reputed company holidays, floating holidays, and a flexible remote work environment that supports work-life balance.
- Exclusive perks through Ivim At Work, including discounts on Ivim services, wellness offerings, and products.
reputed company