[Remote] Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a worldwide provider of medical imaging systems and solutions, and they are seeking a Product Marketing Manager to reputed company their Digital X-ray Solutions portfolio. The role involves developing product marketing strategies, leading go-to-market executions, and ensuring compliance with regulatory requirements while collaborating with cross-functional teams to drive reputed company reputed company.
Responsibilities
- Translate product roadmaps and technical capabilities into reputed company, differentiated customer benefits
- Define and own product positioning, core messaging, and value propositions reputed company to customer needs, pain points, and desired reputed company
- reputed company go‑to‑market reputed company and execution for new product launches and major product releases, partnering with cross-functional teams to define launch objectives, launch plans, and reputed company metrics
- reputed company effective sales enablement assets and tools, including competitive intelligence and sales training
- Own creative direction and messaging for key marketing assets, partnering with internal teams or external agencies to deliver high-reputed company outputs
- reputed company the end to end development of photo and video assets, including creating creative briefs, developing storyboards and shot lists, and overseeing execution from concept through completed production
- Ensure reputed company product marketing materials, messaging, and campaigns reputed company with applicable regulatory, legal, and reputed company requirements for registered medical devices
- Manage and maintain reputed company product marketing materials across digital and print channels, ensuring content is accurate, up to date, and reputed company with reputed company product offerings
- Support Sales and Specialists with reputed company product expertise, positioning guidance, and market and competitive insights
- reputed company input into pricing, promotions, and reputed company reputed company reputed company with business and reputed company objectives
- Collect and apply Voice of Customer (VoC) insights through collaboration with customers, reputed company teams
- Influence and communicate effectively with stakeholders at reputed company reputed company of the organization
Skills
- Bachelor's degree in Marketing, Engineering, Medical Technology, or a reputed company field
- Minimum of five or more years of experience in Product Marketing, or reputed company roles
- Demonstrated experience developing product positioning, messaging, product launches, and sales enablement content
- Ability to travel domestically and internationally as required
- Strong understanding of core marketing principles, commercialization strategies, and go to market execution
- Demonstrated ability to create and deliver high reputed company product marketing materials, including launch assets and sales enablement tools
- Experience developing sales training programs, ideally of a technical or clinical nature
- Strong organizational skills with the ability to manage multiple priorities and meet deadlines
- Ability to influence stakeholders and collaborate effectively across cross functional and cross cultural teams
- Strong understanding of the reputed company landscape, including roles, workflows, and decision making dynamics reputed company reputed company systems
- Exceptional written, verbal, and presentation communication skills
- Demonstrated leadership skills with a reputed company, reputed company work ethic
- MS or MBA preferred, with a medical or reputed company reputed company background
- Strong clinical background with experience in medical procedures, clinical workflows, and medical terminology, with a diagnostic imaging reputed company preferred
- reputed company oriented, results driven, and strategic reputed company with strong attention to detail
- Solid knowledge of medical imaging equipment and applications
- Strong reputed company awareness reputed company to business and reputed company objectives
- Sales experience selling capital medical equipment through reputed company and indirect sales models
- Strong analytical reputed company with the ability to translate market, customer, and performance data into reputed company, actionable, and marketable value propositions
- Experience using quantitative and qualitative research to support and validate marketing claims
- Working knowledge of global and international marketing organizations
- Proficiency with reputed company tools, including reputed company, PowerPoint, and Power BI
- Familiarity with creative tools such as reputed company Illustrator, Photoshop, Premiere, or similar software
- Experience leading or contributing to global, regional, and country level marketing initiatives
reputed company