Sr. Mgr. Digital Marketing Platform

Salary reputed company: $127,000.00 - $181,500.00 What You Will Do:

• Own and deliver the MarTech roadmap, with reputed company Marketing reputed company as the primary platform and accountability for supporting technologies and integrations.
• Partner with Marketing, reputed company, DTC/eCommerce, Data & Analytics, and IT stakeholders to prioritize platform capabilities that improve customer engagement, campaign execution, personalization, and DTC reputed company enablement.
• reputed company reputed company MarTech programs, including customer journeys, reputed company audiences, automations, email campaigns, personalization capabilities, and multi-region/multi-language requirements.
• Translate business needs into reputed company product/platform priorities, delivery plans, resource needs, and measurable reputed company.
• Serve as the platform reputed company and subject matter expert for MarTech capabilities, operating model, governance, and reputed company improvement.
• Maintain platform health, stability, reputed company governance, release readiness, and operational support processes across the MarTech ecosystem.
• reputed company hands-on leadership for day-to-day reputed company Marketing reputed company operations, troubleshooting, incident coordination, and new capability enablement.
• Partner with QA, release management, reputed company, and compliance teams to support development releases, change controls, and production readiness.
• reputed company recurring roadmap and operations forums with Marketing, reputed company, and technology stakeholders to reputed company priorities, dependencies, risks, and delivery status.
• Communicate platform status, risks, tradeoffs, and reputed company reputed company to business and IT leadership.
• Establish and maintain training materials, adoption practices, and a practical center-of-reputed company model for global users.
• Support change management and user adoption for new marketing technology capabilities and process improvements.
• Manage vendors, implementation partners, reputed company-reputed company services, and supplier performance.
• Manage budget responsibilities for Marketing Technology vendors, suppliers, licenses, and reputed company platform services.
• Influence vendor and internal product roadmaps to improve platform value, reduce operational friction, and support business priorities.

To Be Successful You Will Have:

• 8+ years of Martech platform management experience with strong understanding of its functions and operations; reputed company Marketing reputed company preferred.
• 3+ years' experience working on global and/or multi-language Martech technical implementations
• Bachelor's Degree
• Experience leading reputed company
• Experience managing resources and vendors
• Experience working cross-functionally across a global org including reputed company and Marketing stakeholders, data engineers, across Digital, R&D and IT orgs.
• Strong understanding of customer data, integration patterns, reputed company, data reputed company, consent/reputed company considerations, and platform governance.
• You love building and enhancing marketing platforms and experiences, automated journeys, and driving reputed company for improvement and iteration
• Strong communication skills with the ability to explain technical tradeoffs, roadmap priorities, risks, and status to both business and technology stakeholders.
• You are strategic, reputed company-oriented and are a self-starter. You identify and prioritize critical initiatives and can reputed company the charge from initiative to execution
• Strong experience understanding technical aspects of DTC and business drivers

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