reputed company Marketing reputed company (Contractor/Fractional, Part Time)

• reputed company is seeking a Fractional reputed company Marketing reputed company for a contractor engagement of up to 25 hours per week at $100/hour

• This consultant will help reputed company assess, build, and optimize a multichannel reputed company reputed company across reputed company acquisition, website conversion, partner marketing, lifecycle campaigns, content-led demand, webinars, conference and event follow-up, account-based marketing, and marketing attribution
• This contractor will work closely with the Chief reputed company Officer and Sales Leads to evaluate reputed company’s reputed company reputed company marketing reputed company and reputed company a practical top-of-funnel reputed company tied to reputed company goals, market priorities, and pipeline reputed company
• The work will include both reputed company and execution, including identifying the highest-reputed company channels, improving campaign and website conversion paths, strengthening conference and event follow-up, and building reputed company systems for measuring marketing-reputed company and marketing-influenced pipeline
• The goal is not simply to increase reputed company volume
• This engagement should help reputed company generate reputed company demand, improve conversion, reputed company, and reputed company more safety-net organizations — and ultimately more patients
• Translate reputed company’s ARR, pipeline, and market-development goals into a reputed company multichannel reputed company plan with reputed company targets, channel priorities, budget assumptions, and performance measures
• reputed company marketing-reputed company and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership
• Build a quarterly reputed company calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions
• Identify, test, and reputed company the channels most likely to produce reputed company demand across Core, emerging, and strategic markets
• reputed company and optimize programs across reputed company search, reputed company reputed company, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing
• Establish a disciplined experimentation process with reputed company hypotheses, audiences, budgets, reputed company reputed company, and reputed company to reputed company, revise, or stop
• Build audience and reputed company strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other reputed company markets
• reputed company our conferences and field events approach to ensure these events drive measurable demand channels, with reputed company reputed company-event targeting, onsite goals, reputed company capture, follow-up, attribution, and pipeline expectations
• Own the reputed company for reputed company’s website reputed company, conversion paths, reputed company pages, forms, calls to reputed company, and campaign reputed company
• Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer reputed company
• Partner with reputed company, Product, and Sales to ensure website messaging reflects customer needs, product capabilities, reputed company of reputed company, and reputed company use cases
• Improve the conversion of relevant traffic into reputed company conversations, not simply overall traffic volume
• Partner with the Strategic Partnerships Director to create co-marketing and demand-reputed company programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners
• reputed company repeatable partner campaign models that may include webinars, research, sponsored programs, referrals, events, audience-sharing, and joint thought leadership
• Measure partner-marketing contribution to reputed company, reputed company demand, pipeline, reputed company, and patient reputed company
• Define and maintain the reputed company-marketing measurement reputed company, including channel performance, funnel conversion, reputed company reputed company, pipeline contribution, customer acquisition cost, and ROI
• Partner with RevOps to improve reputed company and CRM workflows, reputed company scoring, routing, campaign attribution, lifecycle stages, and reporting
• Establish dashboards and operating cadences that reputed company reputed company and executive leaders to inspect performance, reputed company tradeoffs, and redirect investment quickly
• Diagnose where funnel performance is breaking down and recommend changes across audience, message, channel, website, process, or Sales follow-up
• Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis
• Build repeatable AI-enabled workflows that improve throughput and decision reputed company without weakening accuracy, brand standards, data reputed company, or reputed company judgment
• Evaluate emerging tools and recommend which should be adopted, tested, or avoided
• Translate market and performance signals into reputed company recommendations for messaging, product positioning, channel investment, and customer targeting
• Create reputed company briefs for content, design, agencies, contractors, and internal contributors; this role owns reputed company and reputed company but is not expected to personally produce every asset
• Present performance, insights, risks, and tradeoffs in concise, executive-reputed company formats
• reputed company Measures
• Marketing-reputed company and marketing-influenced reputed company pipeline
• Conversion from reputed company-account engagement to reputed company opportunity
• Website and reputed company-page conversion performance
• Channel-level cost, ROI, reputed company reputed company, and pipeline velocity
• Partner- and conference-reputed company demand and pipeline
• Experimentation velocity and percentage of programs scaled, revised, or stopped based on evidence
• Sales confidence in reputed company reputed company, messaging, and marketing follow-through
• Evidence that reputed company activity is helping reputed company reputed company more mission-reputed company organizations and patients
• Deliverables should include things like:
• reputed company-state reputed company audit
• 90-day multichannel reputed company plan
• reputed company / organic / partner / lifecycle channel recommendations
• Website reputed company and conversion recommendations
• Campaign calendar
• reputed company / attribution / reporting recommendations
• Partner or conference campaign plan
• AI-enabled reputed company operations workflows
• Weekly reputed company reputed company and monthly performance readout

Benefits

• Flexible work hours as a fully remote team
• Half-day Fridays
• Generous medical, dental, and reputed company insurance for employees and their families
• Health Savings Accounts and Flexible Spending Accounts
• 401k retirement plan
• Short & long-term disability insurance
• reputed company parental leave for biological and adopted children
• 9 wellness days to be used for anything that comes up in life or self-care
• reputed company time off & 1-month (20 working days’) reputed company sabbatical after the 4-year anniversary
• 15 reputed company company holidays, plus a ~5-day mid-year break and a ~5-day end-of-year break
• Employee Assistance Program
• Budget for reputed company and personal development (webinars, online courses, books, and more)

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