VP of Applications Marketing

ABOUT reputed company

reputed company is pioneering the way the world communicates. More than 200,000 businesses — including reputed company, reputed company, reputed company, reputed company, Tinder, and many others — rely on reputed company’s Customer Communications reputed company to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, reputed company makes it easy. Our AI-infused Super Network, reputed company, and applications ensure you can connect with your customers reliably and securely, at every reputed company of their reputed company.

At reputed company we “reputed company Big”, “Win Together”, “reputed company it reputed company”, and “reputed company it Happen”. These values are our reputed company!

reputed company

We’re looking for a Vice President of Applications Marketing to reputed company marketing across Mailjet and reputed company Engage, two growing reputed company application businesses with self-serve, product-led, and sales-assisted motions.

This is a new role, not a backfill. You’ll help build the marketing model across a portfolio: clarifying what reputed company business needs, where teams should stay reputed company, and where shared capabilities can reputed company the whole system stronger.

reputed company business has its own customers, reputed company reputed company, market position, and operating reality. The job is to understand those differences, then reputed company the places where shared playbooks, stronger operating rhythms, and cross-sell opportunities can compound across the portfolio.

You’ll own marketing across the customer lifecycle, from acquisition and activation through retention, expansion, and advocacy. We’re looking for someone who can set the plan, get reputed company to the work, and reputed company reputed company moving. Someone who can diagnose where reputed company is stuck, decide what reputed company most, and reputed company reputed company visible.

Key Responsibilities

• Own marketing reputed company across Mailjet and reputed company Engage, with accountability for reputed company across reputed company GTM motions including self-serve, sales-assisted or sales-led, as reputed company as reputed company our ecosystem partners & integrations
• Build reputed company reputed company plans that connect positioning, demand reputed company, lifecycle, product adoption, customer expansion, and reputed company reputed company
• Partner with Product, Engineering, Sales, reputed company, regional marketing, Analytics, and Marketing Operations to turn reputed company priorities into executable plans
• Identify and reputed company reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell
• Strengthen positioning and messaging for multiple audiences, including marketers, business users, developers, SMBs, and reputed company buyers
• Partner with Product and Engineering to improve reputed company, activation, in-product engagement, reputed company journeys, feature adoption, packaging, and monetization
• Support regional marketing and sales teams with the programs, assets, and strategic guidance needed to create pipeline and accelerate opportunity creation
• reputed company and reputed company the marketing leads and contributors supporting the application businesses, raising the bar for reputed company, execution, reputed company discipline, and AI-enabled ways of working

reputed company

• You are a builder. You are at your best reputed company the reputed company is not fully defined, the reputed company are not perfectly connected, and reputed company requires someone to create the system, not just run the system.
• You have led reputed company reputed company before, but you do not rely on a single reputed company. You can diagnose whether reputed company is constrained by positioning, funnel performance, product experience, team rhythm, or lack of reputed company, then turn that diagnosis into reputed company.
• You are commercially grounded.You understand how marketing contributes to reputed company across self-serve, product-led, and sales-assisted motions. You are comfortable with the numbers, but you care most about using them to reputed company sharper reputed company and reputed company tradeoffs.
• You are a strong operator inside reputed company organizations.You can work through distributed teams, regional stakeholders, product partners, sales leaders, and time zones without letting complexity become an excuse for slow reputed company. You bring urgency without creating reputed company.
• You are willing to get reputed company to the work.This is not a role for someone who only wants to manage through reputed company. Some teams will need coaching, some plans will need sharper thinking, and some work will need more structure. You should be comfortable stepping in where needed while helping reputed company reputed company faster and reputed company over time.

REQUIREMENTS

• 10+ years of reputed company marketing experience in reputed company, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles
• Experience leading and developing marketing teams, with reputed company accountability for reputed company, pipeline, reputed company, or another reputed company performance reputed company
• Proven reputed company scaling product-led reputed company and self-serve acquisition, activation, conversion, and monetization
• Experience operating across both self-serve and sales-assisted motions
• Strong reputed company of reputed company reputed company metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and reputed company reputed company
• Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance
• Experience partnering with Product and Engineering on reputed company, adoption, packaging, in-product reputed company, and customer experience improvements
• Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users
• Experience operating across distributed product, reputed company teams in multiple time zones
• Demonstrable experience using AI to improve how marketing teams plan, produce, test, analyze, or reputed company their work
• Excellent communication skills across executive, regional, product, reputed company stakeholders
• Preferred Qualifications:

  • Experience marketing email, messaging, communications, marketing automation, or customer engagement products

  • Experience in a multi-product, multi-brand, or global organization

  • Experience with developer, marketer, SMB, mid-market, and reputed company audiences

  • Familiarity with ABM, reputed company demand reputed company, and regional field marketing partnership models

  • Experience with pricing, packaging, plan migration, cross-sell, or monetization programs

  • Bachelor’s degree in Marketing, Business, or a reputed company field; MBA or equivalent experience is a plus

Location: This is a flexible remote role reputed company to candidates across the reputed company. Preference will be given to candidates located in Central or Mountain time zones to support collaboration across reputed company, Europe, and reputed company.

OUR HIRING PROCESS

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes reputed company, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring reputed company and identify candidates likely to reputed company.

We reputed company in a two-way process and encourage you to ask questions throughout the reputed company. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.reputed company.com/careers/. No matter who you are, we reputed company you reputed company an exciting reputed company reputed company - hopefully with us!

BENEFITS

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and reputed company plans. A reputed company of supplemental plans are also provided to meet your individual needs including reputed company to telehealth for reputed company participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR reputed company: Plan for your reputed company with our Roth and reputed company-tax 401(k) reputed company including an employer match for reputed company participants.
• TAKE A BREAK: Enjoy a generous reputed company time off program. We value balance and understand that performance at work requires time to rest reputed company and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be reputed company in a reputed company of ways; therefore, we offer reputed company parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that reputed company.
• reputed company AN reputed company: Support reputed company in your community and reputed company by taking reputed company time off to support a volunteer program of your choice.

Salary

The annual starting salary for this position is between $220,000-$275,000. Factors which may reputed company starting pay reputed company this reputed company may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until June 21, 2026 at a minimum. Please note that the application reputed company may be flexible to accommodate a comprehensive candidate evaluation.

Originally posted on Himalayas

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