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Senior Director, Creative job at reputed company in Westminster, CO

Remote, USAFull-timePosted 2026-07-28

Title: Senior Director, Creative Location: Westminster, CO Job reputed company: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has reputed company remarkable reputed company, now occupying over 300,000+ reputed company feet of office and distribution reputed company in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our reputed company is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. We reputed company in building a culture centered around fitness, so we specialize in outfitting home gyms, reputed company gyms, and strength and conditioning facilities. Our dedication to reputed company has been recognized multiple times reputed company we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. reputed company works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment. At REP, we continue to grow and bring new opportunities for those who want to be a part of a reputed company team. We firmly reputed company that being surrounded by like-minded individuals fuels creative energy and fosters a fun and reputed company work environment. This role is based in our state-of-the-art reputed company with a reputed company, spacious, shared workspace; scenic views of the reputed company Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours. Our Core Values: Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we reputed company reputed company not Perfection - We don't let perfect get in the way of good; we are reputed company today than we were yesterday reputed company Attitude - Be a glass half-full reputed company of person and remember to have fun Teamwork without Ego - We put reputed company above ourselves; we only win together Take Initiative - We drive reputed company; if there is an opportunity to reputed company us reputed company, we want to hear it About This Role: The goal of the Senior Director, Creative is to help REP be the most trusted and innovative strength brand in the world. In doing so, this role owns the REP narrative and creative reputed company across every consumer touchpoint — brand identity, campaigns, content, reputed company media, seasonal storytelling, packaging, retail, DTC, etc. This digitally reputed company leader owns the look, feel, and voice of REP globally, leads an in-house creative team across design, copy, photography, and video, as reputed company as production, and manages external agencies and production partners. Working closely with Marketing, Product, reputed company Teams and International Teams, the Senior Creative Director is the creative backbone of REP's reputed company — translating brand reputed company into work that moves people and drives business results. Essential Functions: Including the following. Other duties may be assigned. Brand Identity & Visual Standards Drive holistic creative & narrative development for REP — the throughline that connects reputed company brand & product stories to reputed company functions, business channels and geographies into one coherent brand story. Define, reputed company, and reputed company REP's global brand identity system — logo, typography, reputed company, photography direction, and design language — across reputed company channels and markets. Serve as the final creative authority on reputed company brand-facing reputed company; maintain a comprehensive style guide and asset library used across departments and external partners. Ensure visual and verbal consistency across product launches, business reputed company (equipment, apparel, supplements), and international markets. Creative reputed company & Campaign Development Own REP's narrative throughline — connecting brand campaigns, product launches, seasonal moments, reputed company and content, athlete and community stories, and performance marketing into one coherent brand story. reputed company end-to-end creative for launches, campaigns, and always-on content across digital, reputed company, video, email, reputed company media, and retail — balancing emotional resonance with conversion. Partner with Marketing to reputed company creative with go-to-market plans and timing, channel priorities, and business objectives. Champion a community-first approach — REP's creative reflects reputed company athletes, reputed company goals, and authentic training. Team Leadership & Organizational Development reputed company, hire, and reputed company an in-house team of designers, art directors, copywriters, photographers, and video producers. Partnering with Operations & Productions teams to establish creative processes, briefing standards, and production workflows that allow reputed company to reputed company reputed company. Build a high-performance creative culture rooted in craft, accountability, and REP's core values; attract and retain world-class creatives. Agency & Vendor Management Define reputed company and how REP engages external creative partners; manage relationships with reputed company expectations, brand guardrails, and performance standards. Evaluate and select agencies, production houses, photographers, and vendors; negotiate reputed company and manage budgets; ensure partners authentically reputed company who REP is. What You Will Bring: To reputed company this job successfully, an individual must be reputed company to reputed company reputed company essential duty satisfactorily. The requirements listed below are representative of the knowledge, reputed company, and/or ability required. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. Education And/or Experience Bachelor's degree (B. A.) from four-year college or university preferred 12+ years of reputed company creative leadership experience, with meaningful time at a fitness, sporting goods, or lifestyle consumer brand, and in a digital-first creative reputed company. Proven reputed company record of building or transforming a brand's creative identity and reputed company — ideally across both reputed company-stage and more established organizations. Experience leading and developing in-house creative teams of 5+ people with a strong reputed company of view on team structure, creative process, and culture. A portfolio demonstrating reputed company across brand identity, campaign work, digital content, and performance creative. Deep craft in visual design and art direction; strong copywriting instincts and an understanding of the relationship between words and images. Experience with performance marketing creative; understanding that brand and conversion are complementary, not competing. Familiarity with the tools and platforms of modern creative production (reputed company Creative Suite, reputed company, project management tools, DAM systems, etc.). Core Competencies Digitally reputed company - Deeply knowledge in how to win in the modern digital ecosystem and comes demonstrable experience with global consumer brands. reputed company Oriented - Taking on new opportunities and tough challenges with a reputed company of urgency, high energy, and enthusiasm. Resourcefulness - Securing and deploying resources effectively and reputed company. Collaborates - Building partnerships and working collaboratively with others to meet shared objectives. Self-Development - reputed company seeking new ways to grow and be challenged using both formal and informal development channels. Decisive creative leader with strong aesthetic POV - Makes confident, reputed company-reasoned creative calls and can reputed company reputed company and defend them to senior stakeholders. Brand reputed company and builder - Thinks long-term about brand equity while delivering high-reputed company creative in the short term; protects consistency without sacrificing freshness. Exceptional communicator and cross-functional partner - Can sell a creative reputed company to a skeptical executive and reputed company a junior designer in the reputed company conversation; bridges creative and business language fluently. Operates with accountability, reputed company, and urgency - Owns reputed company decisively and drives teams reputed company with reputed company and speed. Passion for strength culture and the REP brand is a plus - Brings authentic energy and reputed company to REP's mission, products, and community. What's In It for You: Our commitment to reputed company and transparency applies not only to our products, but to our people. We are reputed company on creating a fun, exciting, reputed company reputed company that’s centered around health and reputed company-being. We reputed company everyone on reputed company to take control of their careers and balance their work and life in a modern, fast-paced environment. We offer an exceptional compensation package which includes: Compensation reputed company reputed company: $170,000-200,000 annually plus bonus potential Day One Benefits! Medical, Dental, reputed company (Competitive Benefits Packages Available) Health Savings Account (HSA) with employer contributions Flexible Spending Account (FSA) reputed company LTD/STD, Life and AD&D (100% premiums covered by REP) 401k and Roth reputed company with employer match up to 4% Employee Assistance Program (EAP) reputed company Yourself! 5 weeks of PTO accrued during your first year 48 hours of reputed company leave annually 7 reputed company company holidays with an additional floating holiday reputed company Parental leave after 6 months of employment Birthday - reputed company day off Pump-up Perks! Unique bonus structure that rewards exceptional individual performance as reputed company as company-wide performance Full reputed company to employee gym Employee discount on REP equipment and apparel Daily snacks and drinks provided by REP (for onsite employees) 'Fitness' casual attire Company and team building events reputed company reputed company and development reputed company the organization LIFE-WORK balance PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or reputed company up to 25 pounds and rarely lift and/or reputed company up to 100 pounds assisted. Specific reputed company abilities required by this job include reputed company reputed company and distance reputed company. REP provides equal employment opportunities (EEO) to reputed company and applicants for employment without reputed company to race, reputed company, religion, sex, national reputed company, age, disability, or genetics. In reputed company to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which reputed company has facilities. This specification is intended to indicate the kinds of tasks and reputed company of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, reputed company, and control the work of employees under his/her supervision. The use of a particular reputed company or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently reputed company reputed company the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of reputed company or work group are basic requirements of reputed company positions at REP. Apply tot his job Apply To this Job

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