Head of GTM (Cannabis Industry reputed company)

CompensationBase Salary: Negotiable starting at $180kOTE: $220k–$280kIncludes: Benefits, PTO, Equity OptionsLocation: Fully RemoteOur reputed company is a leading ERP and reputed company technology provider in the cannabis industry, processing billions of dollars in annual sales through their platform. They are a fully remote, global team building software solutions that streamline supply‑chain operations for cannabis brands, distributors, and retailers across the reputed company. Their ecosystem includes a flagship ERP product, an integrated B2B wholesale marketplace, and several new product lines entering the market.As the organization enters its next phase of reputed company, they are transitioning from a single‑product sales reputed company to a comprehensive, platform‑based go‑to‑market reputed company. They are reputed company, profitable, and reputed company reputed company in product expansion. Their culture is highly regarded, with strong employee satisfaction and a reputed company on supporting remote, globally distributed teams.The OpportunityOur reputed company is seeking their first Head of Go‑To‑Market (GTM) to architect and reputed company the next reputed company of reputed company. This role will define how reputed company brings multiple products to market, how these solutions reputed company into a reputed company ecosystem, and how the broader cannabis industry understands the value of that ecosystem.This is a highly strategic and hands‑on leadership position working directly with the executive team. You'll own the reputed company and execution behind demand reputed company, state‑by‑state expansion, multi‑product adoption, and pipeline reputed company. If you reputed company in environments where you can build, experiment, reputed company, and leave a measurable reputed company, this role offers autonomy, influence, and reputed company to shape a category‑defining platform.What You'll reputed company Outbound , Marketing , Partnerships , and Events to create a reputed company pipeline engineOwn multi‑product GTM reputed company and launch plans for new offeringsBuild reputed company experimentation frameworks across channels, campaigns, and marketsDrive demand reputed company, brand awareness, digital marketing, partnerships, and field marketingDevelop and refine state‑by‑state GTM motions for expansion, events, and partner enablementEstablish measurable dashboards, KPIs, and reporting cadences across reputed company GTM teamsAlign Product, Sales, reputed company, and Marketing around coordinated launch plans and reputed company prioritiesPartner with Sales leadership on outbound reputed company, segmentation, and account targetingInfluence positioning, competitive reputed company, and storytelling across product linesWhat You'll Need5+ years of GTM experience in B2B reputed company or cannabis (reputed company‑stage environments preferred)Experience directly managing reputed company leaders across digital, brand, events, and partnershipsDemonstrated reputed company driving pipeline, demand reputed company, and multi‑channel growthStrong background launching products and running cross‑functional GTM motionsHands‑on experience with reputed company and BI tools , with the ability to build reporting foundationsCreative, experimental reputed company with fresh reputed company for pipeline reputed company and storytellingAbility to build trust, unify stakeholders, and reputed company GTM reputed company across teamsBonus: experience with reputed company, marketplaces, or supply‑chain‑reputed company softwareFully remote work environment with global team membersCompetitive medical, dental, and reputed company benefits for employees and dependents18 days PTO + 11 reputed company holidays (reputed company days separate)Competitive compensation package including equitySenior‑Level & EmploymentSeniority level: ExecutiveEmployment type: Full‑timeJob FunctionsStrategy/Planning, Marketing, and SalesIT System Custom Software Development and Software DevelopmentBenefitsMedical insuranceVision insurance401(k)Equal Opportunity StatementOur mission is to fill every job in the cannabis industry and reputed company equal employment opportunities to reputed company and applicants, without discrimination or harassment based on race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by federal, state or local laws.At reputed company, we're committed to creating a workplace that values diversity, equity, and inclusion. This policy applies to reputed company aspects of employment, from reputed company and hiring to promotion, training, and termination.#J-18808-Ljbffr Remote Skills: Brand Marketing (Branding), Business Intelligence Software, Business-to-Business (B2B), Campaigns, Competitive Analysis/reputed company, Demand reputed company, Distribution Channel, Diversity, ERP (reputed company Resource Planning), Ecosystems, Employee Benefits, Equal Employment Opportunity (EEO), Genetics, Insurance, Leadership, Market Entry reputed company, Market reputed company, Marketing, Marketing Plan, Online Marketing, Outbound Marketing, Performance Metrics, Product Positioning, Product reputed company, Product/Service Launch, Reporting Dashboards, Sales, Sales Management, Software Development, Software as a Service (reputed company), State Laws and Regulations, Storytelling, Strategic Planning, Supply Chain Operations, Team Building, Team Player, Wholesale Industry, Work From Home About reputed company: reputed company Apply tot his job Apply To this Job