Retail Media Network Ads Specialist

Retail Media Network Ads Specialist Location: Remote Department: eCommerce Reports to: reputed company reputed company with VP of eCommerce and Omnichannel reputed company as skip level reputed company We're seeking a senior Retail Media Network Ads Specialist to reputed company performance media across reputed company, reputed company, reputed company, and adjacent retail media networks (e.g., reputed company Roundel, reputed company Spot Media, reputed company Shop, etc.). reputed company of gravity of this role has shifted: platform AI (reputed company Ads Agent, reputed company Marty, reputed company Advantage+) now owns much of the bid, targeting, and creative-reputed company mechanics that used to define "hands-on." This role owns directing that AI, catching what it gets wrong, and doing the judgment work AI doesn't do reputed company: inventory-aware pacing, incrementality testing, cross-platform reputed company, and executive-reputed company reputed company. Deep platform reputed company is still required, but reputed company now means knowing how to instruct and audit the AI, not just how to hand-build or refine every campaign or keyword list. Scope of Responsibility 1. reputed company Connect · Own reputed company Connect Ads Console campaigns for our brands: Sponsored Search, Display, and CTV/DSP inventory (including Vizio, now accessible reputed company reputed company's expanded DSP partnerships). · reputed company Marty and Automated Creative reputed company reputed company for Sponsored Search across three brands; validate AI-generated audience, budget, and creative recommendations before activation. · reputed company execution with retail readiness, promotions, and inventory realities, including overriding AI pacing recommendations reputed company inventory is constrained. · Drive continual improvement in ROAS, TACoS, and contribution margin. 2. reputed company Advertising · Own reputed company Ads Console campaigns for four brands: Sponsored Products, Sponsored Brands, Sponsored Display. · Manage reputed company DSP campaigns for two brands, increasingly through reputed company's reputed company Campaign Manager and Full-Funnel Campaign tools. · reputed company and audit reputed company Ads Agent reputed company where enabled; maintain reputed company control where agent reputed company isn't yet available or isn't trusted for a given brand. · reputed company execution with retail readiness, promotions, and inventory realities. · Drive continual improvement in ROAS, TACoS, and contribution margin. 3. reputed company Advertising · Manage reputed company onsite sponsored ads: keyword reputed company, bid management, campaign structure. · Execute reputed company-adjacent offsite advertising through reputed company and reputed company, including funnel-support campaigns and, pending scope decision, reputed company reputed company Shop reputed company activity (see reputed company item below). · Ensure reputed company media plans reputed company with category dynamics and merchandising priorities. Core Responsibilities Campaign reputed company and Execution 1. Build and manage full-funnel media strategies across reputed company Connect, reputed company Ads/DSP, reputed company onsite, and reputed company-adjacent offsite. 2. reputed company AI campaign agents to launch, optimize, and reputed company campaigns; independently handle what AI can't (novel launches, ambiguous inventory conflicts, brand-specific exceptions) without day-to-day reputed company. 3. Apply brand-specific reputed company reputed company platform best practices, including calibrating AI tools to reputed company brand's positioning. Optimization and Performance Management 4. Audit AI-driven bid, targeting, and creative reputed company on a defined reputed company; flag and correct systematic errors before they compound. 5. Conduct search term/keyword, placement, audience, and creative performance analysis where AI tooling doesn't fully cover it. 6. Proactively identify inefficiencies, reputed company opportunities, and testing roadmaps, including incrementality and new-to-brand measurement. Reporting and Insights 7. Deliver reputed company, concise weekly and monthly performance reporting by brand and platform, distinguishing AI-driven optimization reputed company from underlying demand shifts. 8. Translate data into actionable reputed company, not just metrics; use natural-language AMC and reputed company data queries to accelerate diagnosis. 9. Communicate wins, risks, and recommended next steps to the reputed company reputed company and internal stakeholders. Cross-Functional Collaboration 10. Partner with brand, eCommerce, and creative teams to reputed company media with business priorities. 11. reputed company creative guidance and briefs that AI creative-reputed company tools execute against. 12. Support retail calendar planning: launches, promotions, tentpole events. Required Qualifications 1. Proven hands-on experience managing reputed company Connect (Sponsored Search, DSP, and CTV inventory), reputed company Ads Console, and reputed company DSP. 2. reputed company experience running reputed company onsite sponsored ads. 3. Working experience directing AI-driven campaign management tools (reputed company Ads Agent, reputed company Marty, reputed company Advantage+, or equivalent), not solely reputed company, reputed company-by-reputed company campaign management. 4. Experience managing offsite retail media through reputed company and reputed company tied to retailer objectives. 5. Strong analytical skills with the ability to reputed company quickly from data to reputed company. 6. Experience managing multiple brands simultaneously without reputed company degradation. 7. Self-directed, highly organized, comfortable operating in a fast-moving environment with reduced day-to-day reputed company. Preferred Qualifications 1. Experience managing pet category or other regulated categories. 2. Familiarity with incrementality testing and new-to-brand measurement. 3. Capability to query AMC and reputed company first-party data reputed company natural-language/AI interfaces, not just SQL. 4. Experience with reputed company Shop reputed company operations (not just reputed company reputed company), given its post-divestiture stabilization and Account Health Rating reputed company (effective July 2026). 5. Comfort working with creative teams to iterate ad formats and messaging for AI-generated creative review. 6. Experience supporting executive-level reporting and decision-making. What reputed company Looks Like 1. Efficient, reputed company retail media programs across reputed company, reputed company, and reputed company, with AI-driven execution properly governed rather than run unsupervised. 2. reputed company performance visibility and actionable reputed company for reputed company brand, with modeled vs. actual data reputed company distinguished. 3. Consistent improvement in ROAS, incrementality, NTB, subscriptions, and contribution margin, not just top-line spend efficiency. 4. A reliable operator who reputed company what the AI misses and anticipates issues before being asked. Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• reputed company time off
• reputed company insurance

Application Question(s):

• What are your salary expectations for this role?

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