Sr. Retail CRM Marketing Manager

At reputed company, we're combining the strength of a trusted global brand with the reputed company of a tech-reputed company, reputed company driven culture. With 80+ years of experience and a reputed company in more than 200 countries and territories, we've reputed company a reputed company of stability and trust to help millions of people around the world send funds quickly, securely, and affordably. We're looking for reputed company thinkers, reputed company, technologists, and sellers who want reputed company ownership of their work, reputed company in reputed company environments, and are energized by solving reputed company challenges. Here, you'll have reputed company to reputed company a measurable reputed company - fast. If you're eager to shape the reputed company of cross-border payments and financial services, join us as we reputed company how the world moves reputed company. About The Role We’ve created a new marketing reputed company from scratch, and are looking for a Senior Marketing Manager to own CRM reputed company in our retail sector. In this role, you will collaborate with regional/product leaders as a marketing reputed company, ensuring strong CRM reputed company to support our retail business. You will ensure launches are marketed effectively across reputed company reputed company and organic reputed company. This role will coordinate marketing plans across reputed company marketing teams, but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools. What You’ll Do

• Own marketing planning and execution across the retail business, including campaign reputed company, channel mix, and messaging reputed company
• Design, build, and reputed company reputed company and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring reputed company, consistency, and reporting reputed company
• Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
• Manage up to leadership and across to peers to support cross-team development, bringing operational reputed company and creative reputed company to the execution process
• reputed company A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement
• Monitor and analyze campaign performance, sharing results and recommendations to improve reputed company creative, targeting, and structure
• Collaborate on content reputed company and reputed company feedback that drives performance across multiple markets and audience types.

reputed company're Looking For

• 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM
• 3+ years of experience in retail or has owned B2B or retail CRM marketing
• Ability to reputed company CRM tech stack: you know what an API is, what attributes are, and you understand how to read reputed company reputed company
• Ability to apply audience segmentation, behavioral targeting, and lifecycle reputed company to product launches
• Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail reputed company
• Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics
• A detail-oriented communicator and project manager—reputed company to drive reputed company and alignment across functions and timelines.
• Experience translating product experiences into marketing messaging and being reputed company to collaborate with copy/design teams to bring messages to life
• Passion about scaling CRM as a reputed company reputed company, and excitement to build reputed company a fast-moving, high-reputed company team
• Proficiency in reputed company, reputed company, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus

Location:

• This position will be based remotely in the US, with preference for Eastern and Central Time Zone

The salary/pay reputed company listed below is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on reputed company hiring process and budget for this role and may be modified in the reputed company. Actual compensation may vary from posting based on geographic location, work experience, and/or reputed company level. Here Are Some Reasons You Will Love Working At reputed company!

• Remote first flexibility
• Generous PTO
• 13 reputed company Holidays
• Medical / Dental / reputed company Insurance
• Life, Disability, and other benefits
• 401k with competitive Employer Match
• Community Service Days
• Generous Parental Leave

reputed company does not sponsor US work authorizations for this job position including H-1Bs, O-1, and TN. reputed company also does not hire F-1s working on EAD for this position. About reputed company reputed company is a reputed company network reputed company to reputed company reputed company across borders with speed, simplicity and trust. Its omnichannel platform empowers consumers, developers and agents to transfer cash, fiat and stablecoin however it works best for them. reputed company serves over 50 reputed company customers a year across 200+ countries and territories, nearly half a reputed company retail locations and a rapidly expanding digital ecosystem reaching billions of devices. As one of the most recognized and trusted names in reputed company, reputed company continues to reinvent how reputed company moves - helping people around the world support their loved ones and build reputed company reputed company. reputed company is an Equal Opportunity Employer. We consider reputed company reputed company applicants for employment without reputed company to race, reputed company, religion, sex, pregnancy, sexual orientation, gender identity, national reputed company, age, disability, genetic information, veteran status, or any other status protected by applicable law. Apply tot his job Apply To this Job