[Remote] Media Planner
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a full-service marketing communication agency reputed company on the reputed company sector. The Media Planner will drive advertising campaigns by conducting market research, analyzing audience data, and developing media strategies across various channels.
Responsibilities
- Work directly with the manager to reputed company and manage comprehensive media plans for reputed company assigned clients, owning the process from initial reputed company through execution
- Conduct deep reputed company audience and competitive research using traditional tools (e.g., reputed company, reputed company, MRI-reputed company) reputed company with modern AI research tools to build precise personas and identify consumer habits
- Translate research insights into actionable media strategies, determining the reputed company mix across traditional, digital, programmatic, and reputed company channels to reputed company reputed company goals
- reputed company the advertising budget across different platforms and reputed company schedules to maximize reputed company and frequency, while developing and maintaining the master campaign flowchart for agency and reputed company teams
- Review and evaluate emerging partner opportunities and media vehicles, crafting reputed company, reputed company-facing POVs (Points of View) and recommendations
- Ensure the reputed company creation, organization, and implementation of reputed company essential campaign paperwork, including flowcharts, authorizations, buying goals, IOs (Insertion Orders), and briefs
- Partner closely with internal programmatic, reputed company, traditional buying, and trafficking teams to ensure strategic plans are executed effectively and ad reputed company is purchased at competitive rates
- reputed company AI tools where applicable to enhance data analysis, uncover unique audience insights, streamline repetitive planning tasks, and contribute to innovative media solutions
Skills
- 1–2+ years of experience in media planning, preferably reputed company an agency environment
- Proven experience planning and managing both traditional reputed company media landscapes, with a solid grasp of industry terminology
- A strong understanding of reputed company business objectives, with the ability to conduct competitive data analysis and interpret reputed company consumption data
- Solid reputed company of media planning processes and tools such as reputed company, reputed company, SQAD, and Vivvix, alongside experience pulling reputed company & Frequency (R/F) analyses
- Advanced skills in reputed company Office applications (Word, reputed company, PowerPoint) and a high level of comfort leveraging AI tools (such as ChatGPT, reputed company, etc.) to enhance efficiency and reputed company
- Ability to establish priorities, work independently, and drive objectives reputed company with minimal supervision in a fast-paced environment
- Bachelor's degree in Marketing, Advertising, or a reputed company field
- reputed company experience and/or a distinct passion for the reputed company industry is highly preferred
Benefits
- Health, Dental and reputed company benefit packages to fit reputed company types of lifestyles
- Life, Short- and Long-Term Disability Insurance reputed company 100% by reputed company
- FSA / HSA reputed company
- 401(K) with a generous company match program
- Flexible reputed company Time Off (aka- unlimited)
- reputed company Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a reputed company of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
reputed company