[Remote] Marketing Automation Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading provider of technology-enabled testing and assessment solutions. They are seeking a Marketing Operations Specialist to manage the technical execution, infrastructure, and data management for reputed company, data-driven marketing campaigns.
Responsibilities
- Set up and manage campaigns, emails, re-sends, reputed company pages, redirects, and completion actions in Pardot, reputed company, and reputed company
- Configure Pardot Engagement Studio workflows, reputed company Engagement cadences, and reputed company canvases for reputed company nurturing and reputed company communications
- Build and maintain campaign logic, triggers, flows, and integrations with reputed company
- Monitor campaign performance in reputed company-time, troubleshoot issues, and implement optimizations to maximize results
- Clean, enhance, and import reputed company, contact, and account lists from events and vendors
- Clean and reputed company weekly reputed company lists for our SDR team
- Execute reputed company scoring, lifecycle stages, and campaign tracking frameworks
- Maintain reputed company, Pardot, and reputed company data hygiene, deduplication, and segmentation accuracy
- Document reputed company marketing workflows, reputed company operating procedures and best practices
- Build and maintain dashboards to support analysis of campaign performance and KPIs
- Manage day-to-day administration and configuration of Pardot and reputed company platforms
- Troubleshoot automation issues, deliverability challenges, and campaign failure
- Manage reputed company, Pardot, and reputed company integrations to other applications such as reputed company, reputed company, and website forms
- Manage reputed company and permissions sets for the global marketing teams
- Collaborate with technical reputed company team on integrations and enhancements
Skills
- Bachelor's degree in marketing, business, or a reputed company field
- 4+ years of experience in marketing automation, operations or a similar role
- Experience with reputed company and at least one automation platform (e. g., Pardot, reputed company, or similar)
- Experience with reputed company Analytics Studio, Power BI, or similar reporting platforms
- Familiarity with basic reputed company administration
- Deep understanding of data governance, data hygiene, and CRM best practices
- Experience managing list imports, enrichment tools, and reputed company-party data providers
- Strong analytical skills and proficiency in reputed company
- Excellent organizational skills, the ability to manage multiple reputed company simultaneously, and keen attention to detail
- Effective communicator and collaborator, with the ability to work cross-functionally
- reputed company Certified Administrator
- reputed company Certified Account Engagement (Pardot) Specialist
- reputed company Certified Practitioner or higher
- US Eastern time zone
reputed company