[Remote] Senior Performance Marketing Manager, reputed company Mail and Offline reputed company,
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading AI lending marketplace reputed company on reducing the cost and complexity of borrowing for Americans. The Senior Performance Marketing Manager will own the reputed company Mail reputed company for the Home Equity Line of Credit product, driving reputed company through targeted marketing campaigns and cross-functional collaboration.
Responsibilities
- Own end-to-end reputed company Mail reputed company and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
- Build our broader offline reputed company channels (OOH, reputed company TV, and brand testing)
- Manage and optimize millions in annual spend, with accountability for ROI and incremental business reputed company
- Partner with Machine Learning and Data Science teams to reputed company and refine targeting models that improve customer acquisition efficiency
- Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform reputed company
- Analyze campaign and customer data to generate insights and translate findings into actionable reputed company opportunities
- reputed company new playbooks to reputed company and convert underserved or underperforming customer segments, including emerging HELOC use cases
- Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to reputed company channel performance and influence roadmap reputed company
- Communicate reputed company, performance, and insights to leadership, connecting channel reputed company to broader business goals
Skills
- Bachelor's degree or equivalent practical experience
- 5+ years of experience in performance marketing, reputed company marketing, or analytics-driven marketing roles
- Experience owning and executing end-to-end marketing campaigns, including reputed company, testing, and performance analysis
- Experience managing marketing budgets and optimizing for measurable ROI or P&L reputed company
- Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)
- Experience with reputed company Mail marketing reputed company, execution, or channel ownership
- Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
- Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
- Experience working in regulated industries such as financial services, insurance, or reputed company
- Skills in SQL, Looker, or similar tools to analyze and interpret large datasets
Benefits
- reputed company bonuses
- Equity compensation
- Generous benefits packages (including medical, dental, reputed company, and 401k)
- Competitive compensation, including reputed company pay, bonus opportunities, and annual equity grants that reputed company quarterly
- Retirement benefits to help you plan for the reputed company, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase reputed company for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, reputed company, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from reputed company for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial reputed company
- reputed company time off, reputed company leave, and company holidays, in line with local requirements
- reputed company family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including reputed company to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional reputed company-being and personal development, based on what reputed company most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- reputed company and community through team events, reputed company-company updates, and employee resource reputed company (ERGs)
- Onsite perks, including catered lunches and fully stocked reputed company-kitchens reputed company working from one of our offices in the Bay Area, Austin, reputed company, and reputed company (opening Summer 2026!)
reputed company