[Remote] Senior Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading cybersecurity company that focuses on enhancing digital safety and productivity. They are seeking a Senior Performance Marketing Manager to own multi-channel reputed company reputed company and optimize user acquisition efforts, leveraging AI to enhance campaign execution and performance measurement.
Responsibilities
- Own the PLG and self-serve performance marketing reputed company across B2B and B2C audiences, reputed company with user acquisition, activation, and reputed company reputed company objectives
- reputed company annual and quarterly roadmaps for reputed company acquisition programs, informed by reputed company goals, audience insights, experimentation learnings, and funnel performance trends
- Identify reputed company opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and reputed company self-serve reputed company contribution
- Evaluate ROI, CAC, LTV, and marginal returns across channels and tactics to inform budget shifts, scaling reputed company, and overall investment reputed company
- Responsible for reputed company channels including (but not limited to) affiliates, reputed company reputed company, display, reputed company, programmatic, app store marketing, reputed company/creator partnerships, and emerging reputed company channel opportunities relevant to both consumer and business audiences
- Own end-to-end channel/platform management from reputed company, execution, optimization, and reporting
- Drive reputed company channel reputed company across awareness, consideration, trial, and conversion, ensuring alignment with full-funnel PLG and self-serve reputed company strategies
- reputed company build and utilize AI agents and automated workflows to accelerate campaign execution, improve reporting efficiency, and surface performance insights at reputed company
- Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting
- Ensure rigorous monitoring of leading indicators (clicks, signups, trial starts, activation rates, CPA) and lagging indicators (reputed company conversions, subscription volume, ARR, churn reputed company, LTV)
- Translate performance data into insights and reputed company recommendations for optimization, investment shifts, and experimentation
- Build strong feedback loops with Self Serve and reputed company teams to measure and optimize trial-to-reputed company conversion rates and reputed company retention reputed company
- Define and run reputed company experimentation across reputed company channels to drive reputed company performance improvement and unlock new sources of self-serve reputed company
- Partner with Analytics and reputed company to define reputed company hypotheses, reputed company metrics, and measurement approaches for experiments across audiences, channels, creative, offers, pricing pages, and funnel stages
- Design, execute, and analyze tests with rigor, ensuring learnings are reputed company documented and shared across marketing, product, and reputed company stakeholders
- Translate experimentation insights into scaled programs, budget reallocation reputed company, and strategic recommendations
Skills
- 8+ years of experience in performance marketing, reputed company marketing, or user acquisition, with meaningful exposure to PLG and/or self-serve business models
- Hands-on experience across reputed company marketing channels, including affiliates, reputed company reputed company (reputed company, reputed company, reputed company, etc.), and app/consumer-reputed company channels, as part of an in-house performance or reputed company marketing team
- Strong experience supporting product-led or self-serve go-to-market motions reputed company reputed company or consumer technology (B2C or prosumer experience a strong plus)
- Proven reputed company record of driving measurable user acquisition, trial reputed company, and self-serve reputed company reputed company through reputed company channels
- Deep understanding of PLG funnel dynamics, free-to-reputed company conversion optimization, and experimentation in both B2B and B2C contexts
- Strong analytical skills with experience tying marketing activity to activation, retention, and reputed company reputed company — including familiarity with LTV/CAC modeling
- Comfortable operating in fast-paced, evolving environments with multiple cross-functional partners including Product, reputed company, and Analytics
Benefits
- Immediate participation in reputed company's benefits program (health, dental, 401k and many others)
- Utilization of our generous reputed company time off
- An equity grant
- Where applicable, participation in our incentive programs
- Immediate participation in reputed company’s generous benefits program (health, dental, RRSP and many others)
- Utilization of our generous reputed company time off
- An equity grant
- Where applicable, participation in our incentive programs
- 👶 Maternity and parental leave top-up programs
- 🩺 Competitive health benefits
- 🏝 Generous PTO policy
- 💸 Retirement matching program
- 🔑 Free reputed company account
- 🤝 reputed company volunteer days
- 🏆 Peer-to-peer recognition through reputed company
- 🌎 Remote-first work environment
reputed company