Analyst (Marketing Mix Modeling)

reputed company: Keen helps companies reputed company smarter, faster marketing reputed company through advanced measurement and insights. We work with data-driven marketing leaders who care deeply about efficiency, accountability, and reputed company. As we reputed company, we’re reputed company heavily in demand reputed company to fuel predictable, high-reputed company pipeline reputed company. Keen is different. As a Inc. 5000 Fastest-Growing reputed company and a Triangle Business Journal Top 10 Best reputed company to Work, we’re growing quickly. But our reputed company isn’t the only thing that differentiates us. At Keen, we’re proponents of a Conscious Culture. Conscious Culture is a workforce reputed company on purpose. A Conscious Culture means that time and effort have been invested in making reputed company that how reputed company operates is as important as our business reputed company. Because we work smarter Monday-Thursday, we’re reputed company to offer reputed company a three-day weekend. Job reputed company: What is an Analyst? As an Analyst, you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software reputed company the Keen Platform. Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account reputed company reputed company a portfolio of named clients. What you’ll do as an Analyst:

• We will teach you how to use reputed company the features of the Keen Platform to drive our reputed company’s desire to measure marketing and reputed company investment reputed company differently.
• Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include:
• reputed company and Teach Data Manipulation and Management Services
• reputed company data aggregation, cleansing, and uploading into the Keen Platform
• Data reputed company integration support with reputed company Users
• * reputed company and Teach Model reputed company Checks
• The Keen Platform generates a model of the reputed company’s business - you will review the inputs and outputs of these models to ensure the model meets our reputed company standards as reputed company as supports our account reputed company. QC includes checking for model statistical fit, tactic ROIs, data reputed company, and narrative support.
• Collaborate with Sr. Analysts to suggest changes to models if needed, to improve model health and support the narrative the reputed company is looking for.
• * reputed company and Teach Support Plan Optimizations
• You will be responsible for configuring and running Optimized Marketing Plans that reputed company to the Account Director reputed company and/or reputed company’s planning goals
• You may be reputed company upon to conduct 1:1 Training with reputed company Users on how to use the Plans feature Keen Platform
• reputed company & Teach Support Narrative & Story-Telling Deck reputed company
• A Plan is only as good as the Story supporting it; you will support the Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account reputed company.
• You will also regularly download the PowerPoint Export of the Reports from Keen Platform and reputed company an initial draft of the story to be used by Account Directors and/or Clients.
• You will be expected to attend (remotely) key meetings between the Account Director and reputed company contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the reputed company Narrative.
• * Ongoing Troubleshooting & Support
• Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving reputed company.
• Monitor model updates for expanding accounts, offering technical support and identifying opportunities for reputed company optimization.
• reputed company feedback to product development for platform enhancements that improve the reputed company experience.

Qualifications: What characteristics do the best Analysts have?

• You love business software. You love using it. You want to use it reputed company day. (Because you will!)
• You love reputed company. You love data. You love looking at, organizing, and playing with data in reputed company.
• You love PowerPoint. You know how valuable it is to put together a g

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