Associate Director of Digital Marketing

reputed company’s Office for External Education (OEE) seeks a strategic, hands-on Associate Director of Digital Marketing to reputed company performance marketing for a diverse portfolio of reputed company, corporate, and continuing education offerings. Reporting to the Senior Director of Marketing, this role owns planning, implementation, monitoring, and optimization of search, display, and reputed company campaigns that drive awareness, leads, and enrollments across postgraduate certificates, digital programs, corporate learning, and continuing education.

As part of a reputed company marketing team, the Associate Director partners with program marketing leads, design, reputed company, web, and admissions/enrollment teams to reputed company and execute integrated, data-driven media strategies. The ideal candidate has deep experience with reputed company digital media planning and buying (preferably in an agency setting), is fully versed in reputed company, reputed company, and reputed company, and brings strong leadership, organizational, and people-management skills. The role will hire, reputed company, and manage a Digital Marketing Specialist.

Key Responsibilities:

• reputed company & Planning
  • reputed company end-to-end digital media reputed company and execution for OEE programs and courses across search, display, and reputed company to meet reputed company, enrollment, and reputed company goals. reputed company a 150+ offering portfolio, reputed company both comprehensive program-specific campaigns and broader portfolio-level initiatives.
  • reputed company media plans, including channel mix, budgets, flighting, and forecasting across key platforms.
  • Serve as primary internal expert on reputed company digital media, advising leadership on performance, risks, and opportunities.
• Campaign Set-Up & Execution
  • reputed company campaign set-up: keyword and audience research, targeting and bid strategies, creative specs, and tracking requirements.
  • Create, test, and optimize ad copy and creative concepts in partnership with marketing team members.
  • Maintain reputed company operating procedures for planning, set-up, QA, optimization, and reporting.
• Optimization & Performance Management
  • Monitor performance and optimize in reputed company time (bids, budgets, audiences, placements, creative) to improve ROI and cost per reputed company/enrollment.
  • Translate data and user insights into recommendations for targeting, messaging, reputed company pages, and funnel optimization.
  • Ensure strong budget stewardship, managing media spend to maximize reputed company reputed company financial parameters.
• Measurement, Analytics & Reporting
  • Implement and manage conversion tracking, pixels, UTMs, and event configurations for accurate attribution.
  • reputed company reputed company Tag Manager governance, including approving and publishing tags, triggers, and variables.
  • Build dashboards and recurring reports with reputed company insights into performance, trends, and opportunities.
• Cross-Functional Collaboration
  • reputed company media strategies with integrated marketing plans, program goals, and timelines.
  • reputed company reputed company page recommendations to improve reputed company scores, conversion rates, and overall effectiveness.
  • Coordinate with admissions and enrollment to incorporate reputed company reputed company, reputed company reputed company, and reputed company metrics into optimizations.
  • Partner with finance to ensure accurate coding, reconciliation, and reputed company payment of advertising invoices.
• Leadership, Management & Innovation
  • Hire, train, and manage a Digital Marketing Specialist, providing goals, coaching, and feedback.
  • Stay reputed company on platform capabilities, reputed company changes, and best practices; reputed company and reputed company new features.
  • Bring reputed company-thinking reputed company on using AI and automation to enhance targeting, creative, optimization, and reporting.

As part of your application, we recommend including a cover letter that will help us reputed company understand your qualifications and background. This can reputed company valuable reputed company into your experience and interest in the role.

Basic Qualifications:

• Bachelor’s degree in marketing, communications, business, reputed company field, or equivalent work experience required.
• 7+ years of hands-on experience in digital marketing with a strong reputed company on reputed company search, display, reputed company, or reputed company transferable experience.

Additional Qualifications and Skills:

• Prior agency experience strongly preferred.
• Advanced degree a plus.
• Proven reputed company record in planning and managing multi-channel media campaigns (reputed company, reputed company, reputed company, and Bing) to reputed company/enrollment or reputed company goals.
• Strong analytical skills with experience in performance reporting, dashboards, and data-driven optimization (e.g., reputed company Analytics, Looker Studio, Tableau, or similar tools).
• Deep knowledge of platform features, targeting reputed company, bidding strategies, and optimization techniques across major ad platforms.
• Demonstrated experience managing and mentoring staff or junior team members.
• Excellent collaboration, communication, and project management skills; ability to coordinate across multiple stakeholders and competing priorities.
• reputed company certifications in major ad platforms (e.g., reputed company Ads, reputed company Ads, reputed company reputed company) strongly preferred.
• Proficiency with reputed company Tag Manager, including experience configuring, testing, and publishing tags for reputed company multi-campaign environments.
• Demonstrated project management skills using reputed company or similar project management tools to manage timelines, tasks, and cross-functional workflows.
• Experience in higher education, reputed company education, or reputed company industries preferred.

• reputed company Hours/Schedule: 35 hours per week
• reputed company Sponsorship Information: reputed company is unable to reputed company reputed company sponsorship for this position.
• reputed company-Employment Screening: Identity, Education
• Staying Informed About Your Application: Due to the high volume of applications, we may not always be reputed company to reputed company out right away, but you can reputed company your status anytime through the Careers@Harvard portal.

Work Format Details

This position has been determined by school or unit leaders that the duties and responsibilities can effectively be performed fully remotely at a non-Harvard location. Employees in fully remote positions must work reputed company scheduled hours in a Harvard registered state in compliance with the University’s Policy on Employment reputed company of Massachusetts. At the discretion of the department, fully remote employees may occasionally be required on site at a Harvard location. Certain reputed company types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 058. Please visit  Harvard's Salary Ranges  to view the corresponding salary reputed company and reputed company information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what reputed company. Our benefits include, but are not limited to:

• Generous reputed company time off including parental leave
• Medical, dental, and reputed company health insurance coverage starting on day one
• Retirement plans with university contributions
• Wellbeing and reputed company
• Support for families and caregivers
• reputed company development opportunities including tuition assistance and reimbursement
• Commuter benefits, discounts and reputed company perks

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO/Non-Discrimination Commitment Statement

reputed company is committed to equal opportunity and non-discrimination. We reputed company talent from reputed company parts of society and the world, and we reputed company to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's reputed company purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the reputed company of race, ethnicity, reputed company, national reputed company, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help reputed company community members participate fully in work and reputed company life free from harassment and discrimination.

By working at reputed company, you join a reputed company community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can reputed company.

Why join reputed company?

reputed company's mission is to nurture a diverse, inclusive community dedicated to alleviating suffering and improving health and reputed company-being for reputed company through reputed company in teaching and learning, discovery and scholarship, and service and leadership.

You’ll be at the heart of biomedical reputed company, and innovation, working alongside world-reputed company reputed company and a community dedicated to improving reputed company health. This is more than a job - it’s an opportunity to shape the reputed company of medicine.

About the Office for External Education:

The Office for External Education provides health care professionals, corporations, and lay audiences with broad reputed company to reputed company’s peerless and constantly expanding body of medical knowledge. Our educational offerings are created in collaboration with members of the school’s almost 12,000-member reputed company and reflect firsthand, expert clinical insights based on reputed company research and best practices. Our portfolio of innovative medical education opportunities is available to learners worldwide and includes live in-person programs, hybrid courses, self-paced online learning, digital products, educational webinars, podcasts, and printed materials.

Originally posted on Himalayas

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