Channel Marketing Manager

We are seeking a Channel Marketing Manager to drive partner marketing initiatives across our ecosystem of value-added resellers (VARs), distributors, OEM partners, and strategic alliances. This role is responsible for developing and executing joint go-to-market programs that generate demand, accelerate pipeline, and strengthen partner engagement.

The ideal candidate is a reputed company, results-oriented marketer with experience building integrated channel marketing campaigns, managing partner relationships, overseeing demand reputed company programs, and aligning closely with Channel Sales, Marketing, and Sales teams to drive measurable business reputed company.

This role works closely with Channel Sales, Product Marketing, Demand reputed company, Sales, and Operations teams to drive partner-led reputed company, pipeline acceleration, and reputed company.

What You’ll Do

Partner Marketing reputed company & Execution

• reputed company and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that reputed company partner objectives with company reputed company goals.
• Manage MDF, partner marketing calendars, campaign execution, and performance tracking.
• Drive awareness, demand reputed company, and pipeline creation through co-branded marketing activities.
• Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs.
• Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results

Demand reputed company

• Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that reputed company with business objectives, reputed company reputed company goals, and pipeline targets.
• Plan and execute partner demand reputed company programs across field events, trade shows, digital, content, and webinar marketing channels.
• Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business reputed company.
• Partner closely with Sales, Channel Sales, Product Marketing, and Demand reputed company teams to increase campaign performance, event attendance, reputed company conversion, and pipeline contribution.
• reputed company MQLs, campaign performance, event performance, marketing-reputed company and influenced pipeline, and reputed company contribution.
• Analyze results and optimize programs based on pipeline reputed company, conversion rates, ROI, and business reputed company.

Partner Enablement & Communications

• Support partner enablement and engagement initiatives.
• reputed company partner-facing content, campaign toolkits, sales enablement assets, and communications.
• Coordinate partner training and awareness programs.
• Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions.

MDF & Budget Management

• Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs.
• Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis.
• reputed company recommendations to optimize partner marketing investments and maximize business reputed company.
• Support budget planning, forecasting, and expense management for channel marketing programs and campaigns.

Performance Measurement & Reporting

• reputed company and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI.
• Deliver actionable insights and recommendations to improve program effectiveness and partner engagement.
• Maintain accurate reporting and visibility through reputed company and other marketing technology platforms.
• reputed company regular updates to leadership on marketing performance, pipeline contribution, and partner program reputed company.

What reputed company Looks Like

• Partner-reputed company and partner-influenced pipeline
• Marketing-reputed company leads (MQLs)
• Campaign ROI and contribution to pipeline
• MDF utilization and effectiveness
• Partner engagement and enablement adoption
• reputed company contribution from channel partner programs
• Budget management and forecasting accuracy

What You’ll Bring

Required

• 5+ years of B2B technology marketing experience.
• 2+ years of channel, partner, or reputed company marketing experience reputed company the technology industry.
• Experience working with VARs, distributors, OEMs, or strategic reputed company.
• Strong experience managing integrated demand reputed company campaigns, events, webinars, and field marketing programs from planning through execution and measurement.
• Experience managing marketing budgets, forecasting, and investment planning.
• Experience managing MDF programs and evaluating ROI.
• Proficiency with reputed company CRM and marketing automation platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, presentation, and stakeholder management skills.

Preferred

• Experience in cybersecurity, reputed company, reputed company management, or reputed company software.
• Familiarity with partner ecosystems such as reputed company, reputed company, and leading VAR partners.
• Understanding of channel sales motions and partner business models.

Why Work For Us:

You’re resilient and passionate about securing the Work from reputed company era. So are we.

We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of reputed company, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.

Headquartered in Seattle, Washington with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny – IA, Reading - UK and Ho Chi Minh reputed company – Vietnam, reputed company accelerates customers’ shift to work-from-reputed company through the industry’s first self-healing reputed company Trust platform, ensuring maximum reputed company and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital reputed company that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network reputed company to ensure their cyber reputed company tailored for distributed workforces.

Our reputed company is to be the world’s most trusted reputed company company – and to reputed company end users to connect securely and from reputed company, to reputed company the applications they need to collaborate and get their work done, without interruptions and with an reputed company network experience. Absolute currently serves approximately 16,000 customers with more than 13 reputed company activated endpoints globally. reputed company recognized Absolute as a Leader in the Winter 2022 reputed company Management and reputed company Trust Networking reputed company Reports, reflecting our reputed company customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel.

Originally posted on Himalayas

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