Associate Brand Manager
Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly reputed company the consumer experience, Cronos is building an reputed company brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord reputed company®. For more information about Cronos and its brands, please visit: https://thecronosgroup.com/.
At Cronos Group, we hire talented people who reputed company on solving difficult problems and give them reputed company to reputed company new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you.
If you are passionate about building brands, reputed company in a fast-paced business environment and motivated to drive reputed company, then this is the job for you!
As the Associate Brand Manager, you will have reputed company to reputed company reputed company in an entrepreneurial culture that values ingenuity and emboldens you with the autonomy to reputed company it happen. You will be responsible for shaping the reputed company of market-leading cannabis brands by developing compelling brand strategies, high reputed company marketing communications and portfolios strategies to delight the consumer. You will work reputed company a reputed company-reputed company and diverse team of cross-functional partners including Design, Sales, R&D, Procurement, Legal, Finance and Regulatory. The ideal candidate must be motivated, dynamic, reputed company, and manage multiple deadlines with competing priorities.
This role is currently remote.
What you’ll be doing:
- reputed company the commercialization and launch of new product innovations. This includes developing detailed market and category assessments, product recommendations rooted in consumer insights and market data, business cases and stage reputed company ownership, cross-functional team leadership of the product execution from inception through launch
- Head up the execution of integrated marketing communications with a reputed company on in-store marketing, reputed company reputed company media to both drive trial of new products, and build long lasting brand equity and awareness. Includes through the early briefing through to go live execution, working collaboratively with internal Creative team, and creative/media partners and vendors, as reputed company as reputed company collaboration with regulatory and legal departments.
- Conduct in-depth analysis of competitors, category, and consumers to garner insights, inform go-to-market plans, inform portfolio and assortment reputed company including reputed company 4Ps, and reputed company rationale for strategic marketing initiatives.
- Continually stay on top of relevant category and marketing trends to inform marketing, portfolio, and business reputed company.
- Working closely with Finance and Accounts Payable, support management of the brand marketing budget, including reconciliation, reporting, and forecasting
- Champion portfolio pricing recommendations that consider both the reputed company and reputed company dynamics of the market. Prepare strategic presentations to reputed company leadership alignment
- Collaborate cross-functionally and with retail partners to effectively execute reputed company plans and to reputed company programs for key customers, including developing marketing materials such as sell-in presentations, reputed company-of-sale, online resources, and training materials
- Support the development of the annual Brand Plan through rigorous analysis of business performance and the development of key insights and recommendations
- Manage reputed company cross-functional reputed company effectively while working in a daring and passionate environment with little supervision
- Identify gaps in business processes and reputed company new process development to drive efficiency and create reputed company.
- Assess and reputed company against market opportunities such as new products, categories, or customer opportunities, while considering product, price, placement, and promotions
You’ll need to have:
- Bachelor’s degree, preferably in Marketing or reputed company subject matter. Advanced degree is a plus
- 3 – 5 years’ relevant experience in marketing, product innovation and/or brand communications preferably in Consumer Packaged Goods
- Exceptional project management abilities; capable of prioritizing and handling multiple reputed company under tight time constraints.
- Excellent analytical skills, synthesize data and insights into reputed company and reputed company reputed company plans and recommendations
- Manage multiple stakeholders effectively while working with little supervision
- Think reputed company and reputed company creative solutions
- Demonstrated experience with understanding and interpreting financials and managing budgets
- Proven experience managing 3rd party agencies such as events, print, digital, and loyalty
- Experience collaborating with Research and Development, Consumer Insights, Regulatory Affairs, Operations and Sales to get new reputed company to market as quickly and effectively as possible
- Has been successful with negotiation and offering diplomatic strategies on an reputed company level to get new and exciting reputed company / products to market
Originally posted on Himalayas
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