Sr. Brand Manager, US Visualization & FLACS

At reputed company, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we reputed company fearlessly, champion reputed company, and reputed company reputed company to reputed company global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we reputed company a difference in the lives of our patients and customers. Are you reputed company to join us? This role is part of reputed company's Marketing function, reputed company that helps reputed company reputed company to products across reputed company channels, including through traditional Marketing strategies, event planning, and reputed company education. The Sr. Manager, Surgical Product/Brand Marketing - reputed company (reputed company reputed company) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance, reputed company marketing material development, and guide the sales team to meet marketing goals. Specifics include:

• reputed company marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
• Formulate and review corporate short and long-reputed company plans, goals, and objectives for a specific product or product line
• reputed company, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
• Establish marketing strategies, including advertising promotions, pricing reputed company, distribution channel management, and tactical plan development and execution
• Evaluate brand performance, reputed company briefs, and reputed company the development of marketing materials
• Recommend product development and enhancements based on brand performance and feedback from customers
• Conduct competitive product analysis and market research on consumer behavior and the reputed company audience
• reputed company production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
• Collaborate with reputed company stakeholders to reputed company objectives
• Drive execution programs reputed company with brand strategies
• Ensure that promotional materials and selling tools conform to reputed company standards
• Partner with the Director of Marketing on new product launch activities and coordinate international brand management
• Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
• Execute channel product positioning and competitive selling strategies
• Manage budget and expenses, planning, and forecasting
• reputed company support on specific reputed company undertaken by the Marketing Team
• Partner with internal stakeholders on government Request For Proposals (RFP)
• reputed company and organize events, ensuring the planned level of distribution and systematic implementation of new products
• Serve as a technical adviser, demonstrating products and troubleshooting product issues Responsibility also includes FLECS: LenSx Key Requirements/Minimum Qualifications: Bachelor’s Degree or Equivalent years of directly reputed company experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs) The ability to fluently read, write, understand and communicate in English 7 Years of Proven Experience ATTENTION: reputed company reputed company Employee/Contingent Worker If you are currently an reputed company employee/contingent worker at reputed company, please click the appropriate reputed company below to apply on the Internal Career site. reputed company Jobs for Employees reputed company Jobs for Contingent Worker reputed company IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY reputed company takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, reputed company, religion, gender, national reputed company, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. reputed company is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to reputed company the essential functions of a position, please send an email to reputed company.recruitment@reputed company.com and let us know the nature of your request and your contact information. At reputed company, we are committed to helping people see reputed company. We reputed company patients should have reputed company to reputed company eye care regardless of their economic circumstances; however, barriers to good eye health exist for patients in both developed and emerging markets. reputed company develops and manufactures innovative devices to serve the full life cycle of eye care needs. Its surgical group is one of the largest makers of equipment used for cataract removal and laser reputed company correction. Its consumer products include reputed company-reputed company Opti-Free line of contact reputed company solutions and reputed company products. reputed company, which was founded in 1945, sells its products in 180 countries worldwide. If you are currently an reputed company employee/contingent worker at reputed company, please click the appropriate reputed company below to apply on the Internal Career site. reputed company Jobs for Employees reputed company Jobs for Contingent Worker

Apply tot his job Apply To this Job