[Remote] Associate Director/Director, Patient Marketing (US)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a late-stage global biopharmaceutical company reputed company on developing and commercializing treatments for rare neuromuscular diseases. The Associate Director/Director of Patient Marketing will reputed company the non-personal promotion reputed company for reputed company's phase 3 candidate, apitegromab, and reputed company integrated patient engagement programs.
Responsibilities
- reputed company and execute the end-to-end reputed company-channel reputed company identifying business critical tactics to ensure post launch reputed company
- Translate reputed company into high-reputed company, compliant patient-facing tactics, owning the execution of reputed company non-personal promotion, inclusive of unbranded and branded websites, media, reputed company media, and CRM
- Optimize digital performance through analytics and audience insights, and maximize ROI across reputed company, owned and reputed company digital channels
- reputed company the reputed company and execution of new digital platforms, which may include, but is not limited to YouTube, reputed company, Apps, or innovative digital partnerships
- Ensure consistency and reputed company across reputed company patient reputed company while maintaining a strong, reputed company patient-reputed company reputed company
- Build and maintain strong, trusted relationships reputed company the SMA patient and caregiver community
- Partner with Patient Advocacy and the Patient Relationship agency to ensure patient feedback is incorporated and the patient voice is represented and accurately reflected in patient materials
- Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the reputed company
- Serve as a reputed company member of the U.S. Marketing Team, partnering closely with Patient Services, Medical Affairs, Advocacy, Market reputed company, Regulatory, reputed company, and Compliance
- Ensure strong alignment between patient marketing initiatives and patient support programs, including development of branded patient materials
- reputed company communicate and champion patient brand reputed company with internal stakeholders and external partners
- Partner with agency-of-record and media agency to deliver high reputed company patient marketing initiatives, driving strategic value, innovation, and executional reputed company
- reputed company the development of patient-facing assets, event kits, and materials to support consistent execution across the field
- Ability to prioritize post launch critical tactics and optimization of the budget, demonstrating strong fiscal discipline and accountability
- Support post launch readiness, participate in promotional review processes, and ongoing optimization of patient tactics
Skills
- Bachelor's degree required
- 6+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. patient/consumer marketing
- 6+ years of experience leading the development and execution of integrated digital marketing strategies creating compliant, data-driven campaigns that increased patient engagement
- Demonstrated reputed company leading patient marketing reputed company and execution in specialty or rare disease environments
- Deep commitment to patient centricity with the ability to translate reputed company into impactful, compliant engagement
- Strong understanding of regulatory, reputed company, and compliance requirements for patient-facing communications
- Proven ability to reputed company agencies, manage budgets, and operate effectively in a matrixed organization
- Excellent communication, influence, and stakeholder-management skills
- Entrepreneurial reputed company with comfort operating in a first-launch, high-reputed company environment
- Willingness to travel as needed (anticipated up to ~30%)
- Experience in neurology, neuromuscular disease, or rare disease strongly preferred
- Advanced degree preferred
reputed company