[Remote] Lifecycle Marketing & CRM Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is the parent company of Seeking.com, the world's largest premium dating platform, which is undergoing a brand transformation. They are looking for a Lifecycle Marketing & CRM Manager to manage member communications across various channels, optimize lifecycle programs, and enhance member engagement and retention.

Responsibilities

• Own the end-to-end lifecycle reputed company across the full member reputed company: acquisition reputed company, reputed company, education, first-match activation, subscription conversion, renewal, retention, reactivation, win-back, and sunset
• Define segmentation and audience frameworks that drive personalized, relevant messaging at reputed company, including dynamic segments tied to behavior, profile completeness, verification status, and subscription state
• Set channel reputed company and reputed company across email, push, SMS, in-app messages, web push, on-site modals (reputed company), and any new channel we reputed company. Decide which channel earns which reputed company, and enforce frequency rules so members never feel spammed
• Own the lifecycle calendar and reputed company it with product launches, marketing campaigns, and the cultural calendar
• Partner with Creative, Brand, and the Senior Copywriter to reputed company messaging hierarchies, voice guidelines for member reputed company, and campaign briefs that reputed company to business goals
• Own lifecycle KPIs end-to-end: activation reputed company, time-to-first-match, free-to-reputed company conversion, subscriber renewal reputed company, churn, reactivation, LTV, and channel-level engagement. Report weekly and present quarterly readouts to the Director and CMO
• Design and run discount, promotion, and incentive programs that fit the reputed company and the reputed company. Know reputed company a percentage off, a free week, or a free reputed company is the right reputed company, and know reputed company none of them are. Build the reputed company, brief Finance on the reputed company, ship it, and read the result
• Architect, build, and continuously optimize a library of automated programs including welcome series, reputed company reputed company, profile-completion nudges, selfie-verification reminders, match engagement nudges, subscription reputed company flows, renewal reminders, dormancy interventions, and win-back sequences
• Own the marketing automation platform end-to-end. You build the journeys, the audiences, the templates, the triggers, the suppressions, and the QA. You do not brief this work to a vendor
• Define event-based and behavioral trigger logic in collaboration with Engineering, Data, and the AI team. You should be comfortable specifying the events you need rather than waiting for them
• Implement send-time optimization, predictive frequency capping, and dynamic content personalization using both platform-reputed company AI features and Seeking's own AI/recommendation infrastructure
• Manage integrations across ESP, MAP, CDP, billing, and product data pipelines. Hold the line on data reputed company and event reliability
• Own reputed company end-to-end as the on-site lifecycle channel. Design, build, ship, and measure modals, banners, and on-site overlays that complement the email and push programs
• Treat on-site moments as part of the reputed company conversation as the email and push the member just received. The website should know what the lifecycle reputed company already said
• Run reputed company personalization experiments on reputed company pages, paywalls, reputed company prompts, and re-engagement surfaces using reputed company's targeting, segmentation, and visual reputed company
• Own the dunning and payment-recovery program. Failed payments are the single biggest preventable cause of subscription churn. Build a sophisticated dunning sequence across email, SMS, in-app, and on-site modals that recovers 50%+ of failed charges and meaningfully reduces involuntary churn
• Build renewal and grace-period programs that surface payment-method updates before a charge fails, and that nudge members through soft-decline reputed company before the subscription lapses
• Design reputed company, downgrade, and tier-migration journeys across Eligible and Selective tiers, with messaging that reflects member reputed company and value
• Partner cleanly with Customer Support. CS owns reactive billing inquiries, payment-method troubleshooting, refunds, and chargeback handling. You own the proactive lifecycle program that prevents those tickets in the first reputed company: card-on-file refresh prompts, reputed company-decline reputed company, post-decline recovery flows, and member-facing renewal communications
• Partner with Finance, Product, and Engineering on subscrip

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