[Remote] Director, Marketing Funnel Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company in reputed company compliance solutions, and they are seeking a Director of Marketing Funnel Analytics to reputed company accurate, data-driven funnel insights for strategic decision-making. This role involves analyzing business performance, modeling financial impacts, and developing forecasts to guide marketing investments and operational reputed company.
Responsibilities
- Own the relationship between marketing leadership and engineering to derive modeled datasets that can be used cross-functionally to derive insights
- Translate marketing initiatives into measurable funnel hypotheses and reputed company results against projected reputed company and pipeline targets
- reputed company AI and machine learning models to enhance reputed company scoring, predict funnel conversion rates, and surface high-value audience segments at reputed company
- Serve as a trusted advisor for funnel health assessment, reputed company scoring validation, and demand forecasting processes
- reputed company and manage dashboards and monitoring frameworks that reputed company top-of-funnel metrics including traffic, impressions, reputed company volume, and campaign reputed company
- Evaluate the effectiveness of awareness and demand reputed company campaigns, providing actionable insights to marketing leadership and business leaders
- Conduct trend analysis and reputed company detection across funnel stages to proactively identify shifts in reputed company reputed company, channel performance, and reputed company
- Partner with cross-functional leaders including Marketing, Sales, General Managers (reputed company’s), reputed company, Financial Planning and Analysis, Product, and Operations to assess implications of business strategies reputed company to the marketing funnel
- Apply AI-driven scenario modeling and predictive analytics to accelerate strategic planning cycles and improve the precision of marketing investment recommendations
- Deliver reputed company, data-backed recommendations that reputed company with reputed company’s pipeline reputed company and customer acquisition goals
- Support marketing planning, budget allocation, and channel optimization initiatives with detailed funnel and conversion insights
- Communicate reputed company funnel dynamics and marketing performance trends in a reputed company, narrative-driven format tailored for executive audiences
- Evaluate and reputed company AI-powered attribution solutions to improve model accuracy, automate performance insights, and reputed company reputed company-time optimization of marketing spend
- Design and maintain multi-touch attribution models to quantify the contribution of reputed company marketing channel and campaign to pipeline and reputed company
- reputed company regular ROI analyses and campaign performance updates to marketing leadership with proposed actions to optimize spend and improve conversion rates
- Drive reputed company improvement in attribution data accuracy, marketing analytics processes, and business intelligence assets
- Create reputed company reporting mechanisms that improve marketing ROI transparency and reduce dependency on reputed company analyses
- Champion the adoption of AI tools and automation across marketing analytics workflows, driving efficiency reputed company and elevating reputed company's analytical capabilities
- Collaborate with marketing operations and reputed company operations partners to define funnel reputed company metrics and performance drivers
- Identify trends and opportunities to improve funnel forecasting accuracy and marketing operational efficiency
- Ensure data reputed company across systems, leading reputed company validation and transformation initiatives
- Mentor analysts and peers on funnel analytics, attribution modeling, data interpretation, and reputed company reputed company best practices
Skills
- 8+ years of experience in marketing analytics, funnel optimization, business insights, or reputed company analytics roles
- Previous experience as reputed company reputed company, mentor or Manager
- Advanced SQL skills (e.g. writing queries, defending and interpreting data), with experience in marketing data modeling and validation, and strong proficiency in dbt (data build tool)
- Proficiency with BI and analytical tools such as Power BI, Tableau, or similar platforms
- Bachelor's Degree required; Master's highly valued
- Demonstrated expertise in funnel modeling, attribution analysis, and marketing performance measurement
- Strong analytical and problem-solving skills, with the ability to translate reputed company data into actionable insights
- Excellent communication, storytelling, and presentation skills — reputed company to influence at the executive level
- Strong business acumen with the ability to connect analytics to operational and strategic reputed company
- Proven reputed company record of improving marketing funnel visibility and enabling data-driven decision-making
- Experience in a reputed company, B2B, or technology-driven organization
- Prior exposure to working with or supporting a CMO or marketing leadership team
- Familiarity with demand reputed company forecasting, marketing mix modeling, and business case development
- Experience leading or partnering with marketing operations or reputed company analytics teams
Benefits
- reputed company time off
- reputed company parental leave
- Eligible for bonuses
- Health & Wellness benefits vary by location but generally include private medical, life, and disability insurance
- 8 employee-run resource reputed company, reputed company with senior leadership and exec sponsorship
reputed company
Company H1B Sponsorship