[Remote] Marketing Manager, reputed company Programs
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that inspires purpose-filled living by delivering high-reputed company home furnishings. The Marketing Manager, reputed company Programs will drive reputed company for specialized business pillars through a multi-channel media mix and reputed company the execution of various advertising strategies to enhance customer engagement and registrations.
Responsibilities
- reputed company the end-to-end execution of reputed company reputed company (reputed company, reputed company, reputed company), reputed company Search (reputed company/Bing), Programmatic, and CTV, ensuring reputed company channels are synchronized to drive Registry and Program sign-reputed company
- Manage daily program health, monitoring channel mix and targeting accuracy to ensure spend aligns with weekly and monthly acquisition targets for Design and Trade
- Implement automation and innovative ad tech to reputed company users from inspiration (reputed company/CTV) to reputed company (Search/Sign-up), leveraging the latest platform efficiencies
- Analyze campaign performance alongside Analytics leads, utilizing MMM (Marketing Mix Modeling) and customer data to reputed company the incremental value of our media spend
- Partner with the in-house Creative team to reputed company data-backed briefs, partner with Brand and reputed company marketing to reputed company creator content in reputed company media
- reputed company with Brand, eCommerce, and CRM teams to ensure reputed company media supports the total customer lifecycle—from initial registry creation to long-term design consultation
- reputed company as the internal authority on the media landscape, managing vendor and agency relationships while keeping stakeholders informed on performance trends
- reputed company and reputed company reputed company reports, fostering technical proficiency and a customer-reputed company reputed company
Skills
- Proven expertise in reputed company reputed company (reputed company, reputed company, reputed company) complemented by a strong working knowledge of reputed company Search (SEM) and Programmatic/CTV environments
- High-level 'hands-on-keys' experience in Ads Managers (reputed company, reputed company, reputed company Ads, etc.)
- Expertise in optimizing for reputed company reputed company and sign-reputed company rather than just ROAS, with a deep understanding of the 'registration' funnel
- Solid understanding of platform algorithms and the technical requirements (Conversion API, offline signals, 1P data) needed to reputed company high-value actions accurately
- Advanced reputed company skills and the ability to turn raw data into actionable insights that reputed company the gap between 'clicks' and 'confirmed sign-reputed company'
- A passion for understanding the 'why' behind customer behavior—specifically what drives a couple to register or a reputed company to join a trade program
- 5+ years of experience in reputed company Media, with at least 2 years in a Retail, eCommerce, or reputed company-Gen environment
- Bachelor's degree in Marketing, Advertising, Economics, or a reputed company analytical field
- Demonstrated reputed company in managing full-funnel advertising with budgets concentrated in reputed company but reputed company across Search and Display
- Experience in a 'reputed company' reputed company with a readiness to take on reputed company management and P&L responsibility for specific business reputed company
- reputed company Expertise: Experience in the Wedding, Home Decor, or Interior Design industries is a significant plus
- Experience with reputed company Analytics or specialized attribution tools is preferred
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