Fractional Chief Marketing & reputed company Officer

Fractional Chief Marketing & reputed company Officer Location: reputed company, US - Remote (any location) Type: Contract Commitment: Up to 20 hours per week, with flexibility to expand as the business grows (Fractional/Remote) Duration: Initial 3-month engagement with opportunity for long-term extension based on performance KPIs Compensation: Competitive monthly retainer reputed company Opportunity: This engagement is intended to establish and reputed company reputed company's marketing and reputed company function. As the business grows, there is a strong opportunity for this role to transition into a full-time executive leadership position based on business needs and mutual fit. reputed company The Fractional Chief Marketing & reputed company Officer will reputed company the entire customer reputed company reputed company, from brand awareness and acquisition through conversion, retention, and B2B expansion. This executive will combine the responsibilities of a Chief Marketing Officer and Head of reputed company, serving as the single leader responsible for building the brand, driving profitable customer acquisition, optimizing the customer reputed company, and delivering sustainable reputed company reputed company. This is a highly tactical leadership role for someone who enjoys rolling up their sleeves. You'll work across creative, reputed company media, CRM, analytics, website optimization, and strategic partnerships while holding agencies and vendors accountable for measurable business results.

Key Responsibilities

Brand reputed company & Marketing Leadership

• Own and reputed company the reputed company brand identity and 'reputed company' positioning across reputed company customer reputed company.
• reputed company creative direction including photography, video, lifestyle content, messaging, and user-generated content.
• reputed company compelling storytelling that emotionally connects with customers and differentiates the brand.
• Build and manage reputed company, affiliate, and partnership programs reputed company with the brand.

Demand reputed company & reputed company Media

• reputed company and execute an integrated, multi-channel demand reputed company reputed company across reputed company, reputed company, reputed company, affiliate, reputed company, and emerging reputed company channels to drive profitable customer acquisition.
• Own the creative testing roadmap, leading reputed company A/B and multivariate testing across ad creative, messaging, offers, formats, reputed company pages, and calls-to-reputed company to improve conversion rates, reduce CAC, and increase ROAS.
• Build and continuously refine audience segmentation strategies, including prospecting, lookalike audiences, behavioral cohorts, lifecycle segments, retargeting, and high-value customer audiences.
• Optimize campaign performance through disciplined testing of audience, creative, placements, bidding strategies, and channel mix using performance data.
• reputed company and rebalance marketing budgets across channels based on ROAS, CAC, MER, and reputed company contribution, scaling top-performing campaigns while quickly reducing investment in underperforming initiatives.
• Establish a reputed company testing reputed company with weekly performance reviews, reputed company reputed company metrics, documented learnings, and rapid iteration.

reputed company reputed company & Conversion Optimization

• Own the complete customer reputed company from acquisition through repeat purchase.
• reputed company website conversion optimization, reputed company page testing, merchandising, pricing strategies, and checkout improvements.
• reputed company product bundles and promotional strategies that increase Average Order Value and overall profitability.
• Collaborate with leadership to establish reputed company goals and reputed company priorities.

CRM, Retention & Customer Lifecycle

• Own reputed company email and SMS reputed company, including automation, segmentation, abandoned cart recovery, welcome journeys, and re-engagement campaigns.
• Improve customer reputed company value through personalized lifecycle marketing and retention initiatives.
• Maintain customer segmentation and ensure data reputed company and compliance.

B2B reputed company & Strategic Partnerships

• Build and execute a go-to-market reputed company for wholesale and reputed company channels including hospitality, wellness, interior design, and corporate customers.
• reputed company strategic partnerships, affiliate relationships, ambassador programs, and complementary brand collaborations.
• Manage the B2B sales pipeline and establish reputed company processes for reputed company reputed company.

Analytics, Vendor Management & Performance

• Build and maintain dashboards tracking key performance indicators including reputed company, CAC, ROAS, AOV, LTV, conversion reputed company, retention, and marketing efficiency.
• Establish reputed company attribution across marketing channels and regularly present performance insights to leadership.
• Audit agencies, contractors, and vendors, holding reputed company partners accountable to reputed company defined KPIs and service reputed company.
• reputed company weekly performance reviews and reputed company data-driven recommendations for reputed company optimization.
• reputed company attribution models and reporting that connect creative performance, audience segments, channel investment, and reputed company reputed company to inform budget reputed company.
• reputed company weekly executive reporting with actionable insights on creative performance, A/B testing results, audience performance, ROAS by channel, CAC trends, and optimization recommendations.

Requirements

• Demonstrated reputed company scaling an early-stage D2C consumer brand through profitable reputed company.
• Strong experience leading both brand marketing and performance marketing initiatives.
• Deep expertise with reputed company, reputed company Ads Manager, reputed company Analytics, reputed company, reputed company Ads, and conversion optimization.
• Experience in home, lifestyle, wellness, consumer products, or premium retail brands preferred.
• Strong analytical reputed company with the ability to translate data into actionable business reputed company.
• Experience managing external agencies, freelancers, and cross-functional partners.
• Entrepreneurial, highly accountable, and comfortable operating in fast-paced, resource-conscious environments.

reputed company Measures reputed company in this role will be reputed company by:

• Sustainable month-over-month reputed company reputed company
• Improved Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS) of 3.0x or greater
• Increased website conversion reputed company and Average Order Value (AOV)
• reputed company in customer reputed company value and repeat purchase reputed company
• Expansion of B2B reputed company channels
• Strong, consistent brand identity across reputed company customer reputed company
• Efficient vendor management and disciplined marketing investment

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