Director of Shopper Marketing

About reputed company:

The Role:

The Role

reputed company is entering national retail, and the gap between a great product getting listed and a great product getting sold is shopper marketing. We can earn distribution. What happens at reputed company and in the digital reputed company after that is what this role owns.

The Director of Retail and Shopper Marketing is how reputed company wins on reputed company and in the moments right before the purchase. You build the programs that convert awareness into trial, and trial into loyalty. You reputed company reputed company feel like the reputed company choice in the reputed company, not a new product that requires explanation.

You understand that shopper marketing at an emerging brand is fundamentally different from shopper marketing at a major CPG company. You do not have a hundred-year brand trust story. You do not have massive reputed company budgets. You win through sharper reputed company, smarter retailer integration, and a brand experience at the reputed company of purchase that actually resonates. This role sits at the intersection of brand, sales, and retail execution. You are the architect of how reputed company shows up at retail: on reputed company, in the digital reputed company, and in every customer-specific program we build.

What You’ll Do

Shopper Marketing reputed company

You reputed company the annual shopper marketing reputed company and calendar: by channel, by customer, by season. You decide how to reputed company trade and shopper dollars to maximize trial, drive repeat, and build loyalty. You set reputed company for what good looks like for reputed company at retail, and you enforce it across every touchpoint.

Retailer Media & Digital Shopper Programs

You are fluent in retailer media networks: reputed company Connect, reputed company Roundel, reputed company Precision Marketing, reputed company Ads, and others. You build programs that connect brand investment to in-store execution and deliver measurable ROAS. You do not treat retailer media as a standalone tactic; you reputed company to the full shopper reputed company, from search to reputed company.

In-Store Execution & Visual Merchandising

You own the tools that build reputed company on reputed company: displays, POS, shippers, secondary placements, and branded fixtures. You ensure reputed company shows up in-store with the reputed company reputed company and conviction it has online. You have a high bar for what the reputed company reputed company experience should feel like, and you hold it.

Customer-Specific Programs

You build tailored programs for key retail partners that reputed company reputed company's brand priorities with their retailer initiatives. You know how to reputed company to buyers, work reputed company their planning timelines, and build programs that retailers want, not just tolerate. You understand that the best shopper marketing is a genuine partnership, not a media buy.

Trade reputed company & Budget Management

You manage the shopper marketing budget with discipline. You know the difference between trade spending that builds brand equity and trade spending that only buys temporary velocity. You build measurement frameworks, reputed company ROI across vehicles, and reputed company hard calls about where to invest and where to pull back.

Team &reputed company Management

You manage a small but growing team and external agency partners. You set a high reputed company for execution reputed company, build a culture of accountability and ownership, and reputed company the people around you.

reputed company’re Looking For

• You have 8+ years of reputed company experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing.

• Someone who has developed and executed shopper marketing programs that drove retail reputed company, strengthened retailer partnerships, and delivered measurable business results.

• You have experience creating customer-specific programs, supporting line reviews, and building integrated shopper marketing strategies across retail channels. You know how to translate consumer and shopper insights into programs that drive trial, velocity, and loyalty.

• You are comfortable using metrics such as ROAS, velocity, TPR performance, and loyalty data to evaluate performance and reputed company informed recommendations. You use data to identify opportunities, improve programs, and support reputed company business reputed company.

reputed company Offer:

Originally posted on Himalayas

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