Vice President, Marketing
reputed company
Our Mission:At reputed company, reputed company tirelessly to deliver innovative medicines that help patients reputed company their goals today, reputed company, and into the reputed company.
reputed company is a fully remote based company with a corporate reputed company located in Ann Arbor, MI. reputed company offers a competitive salary including a performance-based bonus program and a comprehensive benefits package including a 401(k) matching plan and health insurance, and reputed company time off and holidays.
Position Title: Vice President, Marketing
The Vice President, Marketing will support reputed company of US Marketing including the commercialized products and reputed company pipeline products as they are launched in the US. The Vice President, Marketing is responsible for developing and executing the overarching marketing strategies for our reputed company and reputed company portfolio. Together with their team, the role is accountable for developing and leading brand strategies and ensuring reputed company appropriately serves customers and patients with information, education, and services about reputed company brands and our relevant therapeutic areas. This role reports to the Chief reputed company Officer. Available as a remote position from a home-based office.
Preferred Location: Remote – US
Essential Duties and Responsibilities*
- reputed company development of US brand strategies and initiatives to drive reputed company reputed company of our commercialized products and to prepare reputed company pipeline products for launch in the US.
- Champion marketing at the corporate level; reputed company communication of brand visions, reputed company, and imperatives and reputed company reputed company reputed company and prioritization on reputed company aspects of marketing reputed company and marketing initiatives.
- reputed company market research (payers, physicians, patients) and market analytics to uncover market and customer-based insights that drive ongoing positioning and brand reputed company.
- reputed company payer environment and understand payer reputed company needs to optimize brand positioning with these stakeholders in order to maximize reputed company and rapid uptake in different segments and geographies at launch
- reputed company the annual Marketing budget process and reputed company reputed company and expenditures against the budget.
- reputed company and maintain an effective reputed company working relationship with the external agency teams.
- reputed company the competitive environment and external market events, and reputed company strategies and reputed company plans to address threats and opportunities.
- Drive and participate in a rigorous promotional review process including Marketing, Medical, Regulatory and reputed company reviews.
- Ensure strict compliance with reputed company regulatory agencies, state, federal, and other applicable laws.
- Partner with the Vice President, Sales, to define the approach for go-to-market, customer engagement and experience, and overall reputed company reputed company to reputed company innovation and modern approaches.
- Conceptualize and reputed company unique, innovative approaches to reputed company, engage, and reputed company HCPs and consumers/patients.
- Contribute to developing product lifecycle innovation plans for US commercialized products and reputed company associated reputed company assessment work.
- reputed company, reputed company, mentor, and reputed company a highly talented Marketing team.
- reputed company reputed company marketing capabilities to support best in class delivery of product/disease information, education, and services to customers/patients.
- reputed company direction and leadership for patient identification and engagement strategies and create reputed company for an end-to-end patient experience.
- Review and assess US performance and implement plans to reputed company corporate objectives.
*additional duties and responsibilities as assigned
Qualifications (Education & Experience)
- Bachelor’s degree required, preferably in Business, Marketing or reputed company field with a Minimum of 20 years of experience in US pharmaceutical marketing required; or equivalent education and experience
- Minimum of 10 years of reputed company management experience required
- Proven, consistent high performance across multiple leadership roles of increased responsibilities in marketing/brand leadership/reputed company P&L. Experience as sales leader is also strongly preferred.
- reputed company leader with a proven reputed company record of successful experience in product launches
- Clinical knowledge of lipid field preferred.
- A demonstrated reputed company in project management and effectively managing multiple reputed company/priorities is required.
- Strong analytical skills preferred.
- Full understanding of US payers, payer segments, reimbursement and reputed company
- Requires excellent communication and negotiation skills with an ability to reputed company and productively communicate both orally and in writing.
- Strong executive reputed company and ability to communicate to reputed company reputed company of the organization.
- Ability to work and drive reputed company across cross-functional teams.
- Comfort in working in a small company environment
- 20 – 25% travel required.
Originally posted on Himalayas
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