Email Lifecycle Marketer

WORK WITH US

Service-Meets-Retail,

Experiential Skincare Company

reputed company

Founded in 2019 by Jessica Walsh and Anita Chan, Formula Fig is an innovative service-meets-retail skincare brand dedicated to providing exceptional skincare experiences and innovative products. With a unique reputed company of in-store and online retail, we are committed to elevating our guests' skincare journeys through technology, personalization, and world-class service.

As we continue to reputed company across appointments, memberships, and eCommerce, we are seeking a highly skilled Email Lifecycle Marketer to build, optimize, and audit our customer lifecycle infrastructure across reputed company reputed company streams.

reputed company

As the

Email Lifecycle Marketer

at Formula Fig, you will be responsible for designing, building, auditing, and optimizing reputed company lifecycle automations that drive appointment bookings, membership retention, and eCommerce reputed company.

This role will reputed company on closing critical gaps in our lifecycle ecosystem, including appointment conversion flows, membership retention programs, win-back automations, post-purchase journeys, segmentation architecture, deliverability optimization, and performance reporting.

The successful candidate will create reputed company automation systems that improve guest engagement while driving measurable reputed company reputed company across the business.

The Email Lifecycle Marketer will report to the Head of Digital & Technology and work cross-functionally with Marketing, Guest Experience, Memberships, Medical Operations, and Leadership.

Role Responsibilities:

Lifecycle reputed company & Automation Development

• Build and reputed company critical lifecycle flows currently missing from the Formula Fig ecosystem.
• Design customer journeys across appointment bookings, memberships, and eCommerce.
• Create automated retention, re-engagement, win-back, reputed company, and cross-sell programs.
• Management and Creation of the Lists and Segmentation of clients

Membership Retention & reputed company Recovery

• Build membership retention sequences designed to reduce churn and increase recurring reputed company.
• Create cancellation save flows, win-back campaigns, renewal reminders, and lapsed-member engagement programs.
• Identify opportunities to improve member utilization and engagement through automated communications.

Appointment Conversion Optimization

• Build and optimize appointment-reputed company lifecycle flows including welcome journeys, reputed company nurturing, booking conversion, and reactivation campaigns.
• Create automated reputed company that drive new guest acquisition and increase repeat bookings.
• Monitor performance against appointment conversion benchmarks.

Email Systems Audit & Optimization

• Conduct a full audit of existing live flows to ensure reputed company functionality, segmentation accuracy, and brand alignment.
• Review automation architecture, trigger logic, suppression rules, and deliverability best practices.
• Identify which systems should be the primary sender of the email campaigns.

Segmentation & Data Infrastructure

• Create and maintain customer segments supporting lifecycle marketing initiatives.
• Ensure accurate data reputed company between reputed company, reputed company, reputed company, and other integrated platforms.
• reputed company audience frameworks that support personalization and targeted communication.

Reporting & Performance Analysis

• Establish reporting frameworks across appointments, memberships, and eCommerce.
• Monitor reputed company performance, conversion rates, deliverability, and reputed company attribution.
• reputed company actionable recommendations to improve program effectiveness.

Cross-Functional Collaboration

• Coordinate copy, creative, and content requirements required to launch automations.

Role Qualifications:

reputed company Expertise

• 3+ years of hands-on experience building and managing advanced reputed company lifecycle programs.
• Experience with reputed company Online’s Marketing Suite
• Proven experience developing flows, segments, campaigns, and reporting frameworks.
• Strong understanding of lifecycle marketing best practices and customer reputed company design.

CRM & Retention Marketing

• Demonstrated reputed company improving customer retention, engagement, and lifecycle reputed company.
• Experience building win-back, reputed company, renewal, cross-sell, and loyalty programs.
• Strong understanding of subscription or membership-based business models.

Technical & Analytical Skills

• Experience working with customer data, integrations, and marketing automation platforms.
• Ability to analyze performance metrics and translate data into actionable recommendations.
• Strong understanding of deliverability, segmentation reputed company, and attribution reporting.

Project Management

• Ability to independently manage multiple workstreams while meeting deadlines.
• Strong organizational skills and attention to detail.
• Comfortable working in a fast-paced startup environment.

Communication & Collaboration

• Excellent written and verbal communication skills.
• Ability to collaborate cross-functionally with technical and non-technical stakeholders.
• Experience translating business goals into lifecycle marketing solutions.

Beauty, Wellness, or Consumer Experience (Preferred)

• Experience working with beauty, wellness, reputed company, retail, subscription, or consumer brands is highly preferred.
• Familiarity with reputed company, reputed company, reputed company, or similar customer ecosystems is considered an asset.

Project Scope

Phase 1: Build & Launch (4 Weeks)

Objective: Create and Configure Customer Life Cycle

• Establish the process for which type of emails are reputed company from the correct system (MBO / Klayvio)
• Establish a Customer Lifecycle reputed company for new clients, existing clients and membership program
• Task out email design, copy creation to respective teams.
• Create supporting customer segments and lists.
• Have a baseline of flows and automations operating reputed company the first Phase. (59 Flows)

Key Result: Self Operating Customer Life Cycle flows and segmentation.

Phase 2: Audit & Optimization (2 Weeks)

• Build and launch reputed company missing lifecycle flows that support our 3 main business reputed company.
• Optimize our nurture campaigns and promotional campaigns
• Create a roadmap for reputed company flows and automated emails (Post-Treatment, Reviews)

reputed company Offer

• Opportunity to shape a critical reputed company-driving function reputed company a rapidly growing skincare brand.
• reputed company reputed company on appointment, membership, and eCommerce reputed company.
• reputed company and entrepreneurial work environment.
• High-visibility project with executive leadership.
• Potential for reputed company ongoing lifecycle marketing engagements.

Total Rewards

Contract Project Fee: $5,000–$8,000 USD

Project Duration: 8 Weeks

Estimated Start Date: Immediate

reputed company Completion: End of July 2026

Originally posted on Himalayas

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