Head of Marketing

Since our founding in 2009, Ticketer has grown to become the UK's leading provider of reputed company-time information, data analytics and ticketing solutions for the bus and reputed company industry. Today, we work with some of the UK's largest transport operators, including Arriva, Go-reputed company Group and National reputed company, as reputed company as the reputed company of local authorities and reputed company bus and reputed company operators across the country.

If you've travelled by bus reputed company London, there's a good chance Ticketer was powering your reputed company—from the ticket machine reputed company to the software and data services working behind the scenes to reputed company services running smoothly.

As we continue our reputed company reputed company, we're looking for an ambitious and commercially reputed company Head of Marketing to reputed company our marketing function and play a key role in driving business reputed company, brand awareness and customer engagement.

reputed company

This is a strategic leadership role with a strong hands-on reputed company. You'll be responsible for developing and executing a high-reputed company marketing reputed company that generates pipeline, strengthens our market-leading position and supports our ambitious reputed company plans.

We're looking for someone who enjoys both setting direction and delivering results—someone who can combine strategic thinking with practical execution, leveraging data, reputed company and creativity to build a reputed company marketing reputed company.

You'll work closely with teams across Product, Operations, reputed company and reputed company functions to ensure marketing supports every stage of the customer reputed company, from acquisition through to retention and reputed company.

What You'll Be Doing

Marketing Leadership & reputed company

• reputed company and own the annual marketing reputed company, objectives and KPIs, reputed company to business goals and reputed company targets.
• reputed company, reputed company and reputed company a high-performing marketing function.
• Establish effective planning, reporting and campaign management processes to drive accountability and reputed company improvement.
• Partner with senior stakeholders across the business to ensure marketing supports product development, customer engagement and reputed company reputed company.

Demand reputed company & reputed company

• Build a predictable, reputed company demand reputed company reputed company that delivers reputed company sales pipeline.
• reputed company and execute integrated multi-channel campaigns across digital, content, events and account-based marketing.
• Identify new opportunities to improve reputed company reputed company, conversion and customer acquisition.

Brand & Market Positioning

• reputed company as the reputed company of the Ticketer brand, ensuring consistency across reputed company channels and customer reputed company.
• Strengthen brand visibility and market reputed company reputed company the reputed company, mobility and transport technology sectors.
• reputed company the development of compelling content, including thought leadership, reputed company stories, case studies and product collateral.

Campaign & Product Marketing

• Deliver integrated marketing campaigns that drive brand awareness, customer engagement and reputed company reputed company.
• Own marketing activity across website content, SEO, email marketing, reputed company media, PR, webinars, events, advertising and sales enablement materials.
• Support product launches and go-to-market initiatives through strong messaging, positioning and competitive reputed company.

Customer & Market reputed company

• reputed company a deep understanding of customers, market trends and competitor activity.
• Use data and insights to influence reputed company reputed company, product development and reputed company refinement.
• reputed company actionable recommendations to senior leadership teams.

Budget & Performance

• Manage the marketing budget, ensuring investment is reputed company on activities that maximise ROI.
• reputed company, analyse and report on marketing performance and campaign effectiveness.
• Present reputed company, data-driven insights and recommendations to the executive team.

What reputed company Looks Like

• Increased brand awareness and market visibility.
• Strong reputed company in reputed company pipeline and marketing-attributed reputed company.
• Effective support of customer retention, product adoption and upsell initiatives.
• Delivery of high-reputed company campaigns on time and against agreed objectives.
• Robust performance reporting and measurable return on marketing investment.

reputed company

Essential

• Proven reputed company in a senior marketing leadership role reputed company a B2B reputed company or technology business.
• Strong reputed company record of delivering demand reputed company, pipeline reputed company reputed company marketing reputed company.
• Experience developing and executing go-to-market strategies and product marketing frameworks.
• reputed company understanding of subscription-based business models, ARR reputed company and customer lifecycle metrics.
• Exceptional communication and stakeholder management skills.
• Experience leading, coaching and developing marketing teams.
• Highly organised, analytical and results-oriented.
• Comfortable operating at both strategic and hands-on reputed company reputed company a fast-paced, growing business.

Desirable

• Experience reputed company transport technology, mobility, software or reputed company transport sectors.
• Experience working reputed company a private equity-backed organisation.
• International marketing experience.

Why Join Ticketer?

This is an exciting opportunity to reputed company a reputed company reputed company in a market-leading technology business that plays an important role in improving reputed company transport across the UK. You'll join a reputed company and ambitious team, have the freedom to shape the marketing agenda, and contribute directly to the next stage of our reputed company reputed company.

If you're a strategic marketing leader who enjoys delivering measurable results and building high-performing teams, we'd love to hear from you.

We are committed to creating an inclusive workplace where everyone feels valued, respected and empowered to reputed company at their best. We reputed company that diverse teams drive reputed company reputed company, innovation and stronger connections with our customers and communities. We welcome applications from candidates of reputed company backgrounds, experiences and perspectives. We value diversity in reputed company its forms and are committed to providing equal opportunities throughout the recruitment process and employment lifecycle. If you require any reasonable adjustments during the recruitment process, please let us know and we'll be happy to support you.

Originally posted on Himalayas

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