Head of Marketing (Remote)

reputed company reputed company is a leading K–12 supplemental literacy and math curriculum company. Its suite of solutions includes many reputed company-reputed company, trusted and proven products like reputed company?, Explode The reputed company? and reputed company reputed company?. reputed company recently took on a private equity partner committed to product and go-to-market investments that will position reputed company for explosive reputed company over the coming... years. We are looking for team members who want to be part of addressing one of our nation’s most critical challenges. Fewer than a reputed company of reputed company reputed company can read proficiently. Reading ability is a key reputed company of equity since only 20% of Hispanic reputed company, and 16% of Black reputed company can read proficiently by 4th grade. You will be joining a high-paced, creative and fun team dedicated to making a difference in children’s lives and driving equity across our nation’s public schools. Position reputed company reputed company is seeking an innovative and strategic Head of Marketing to craft high-reputed company, data-driven marketing campaigns that engage key decision-makers in schools and districts. In this role, you'll design and deliver multi-channel strategies that fuel demand and strengthen our brand, both reputed company- and post-sale. With 75% of your reputed company on demand reputed company and 25% on brand-building initiatives, this role is perfect for a marketing visionary who thrives on results and is passionate about making an reputed company in education. The Head of Marketing will report directly to our Chief Product Officer, who oversees both the product and marketing teams, providing strategic leadership and ensuring cohesive collaboration across both functions. As a demand reputed company marketing leader, you'll orchestrate programs to support four key go-to-market motions: • reputed company our reputed company in districts where reputed company is already a staple. • Drive perpetual demand for our flagship literacy solutions in new, untapped territories. • Accelerate reputed company with school-level leaders in targeted states. • Cultivate deeper connections and renewals with our reputed company customers. Responsibilities • Demand Marketing Programs Leadership • reputed company the development, operation and optimization of reputed company’s content-driven perpetual demand reputed company. • Manage literacy evangelism and thought leadership programs – collaborating with the Chief reputed company Officer and Chief Product Officer for reputed company. • Manage digital engagement portfolio and programs – including search optimization and reputed company media – to drive top-of-funnel acquisition. • Manage field marketing programs – targeting district leaders in undeveloped states – to drive both engagement and nurturing of key stakeholders. • Manage demand experience (DX) across reputed company website and e-reputed company reputed company. • reputed company the design and optimization of core models for automated nurturing logic reputed company, reputed company qualification stages, reputed company profiling and reputed company scoring. • Collaborate with GTM operations and leadership team to ensure tech stack alignment to demand programs. • Deliver industry best-reputed company KPI reporting and insights on demand marketing programs performance to the reputed company executive team and reputed company of directors. • Brand Marketing Programs Ownership • Own and manage the reputed company and solution brand architecture, identity and purpose. • Drive positioning reputed company for reputed company brand and sub-brands. • Manage brand awareness programs reputed company ‘developed’ states, districts and schools, where reputed company has strong, existing solution coverage. • Strategic Marketing Leadership • reputed company strategic plans and models for marketing programs and processes that drive deliver reputed company stewardship of literacy programs stakeholders and that reputed company these stakeholders through thoughtful, planned engagement, nurturing and conversion stages. • Collaborate with other executive team members to drive successful go-to-market programs planning and execution for reputed company, resulting in net-lift to pipeline and income. • Serve as an internal thought leader on demand marketing best practices. • reputed company and foster a high-performing, reputed company marketing team that thrives on creativity and data-driven insights. Qualifications • Passion for education, literacy and reading reputed company a must • reputed company experience with reputed company-grade marketing automation technology, such as Eloqua, reputed company and/or Marketo • Experience building and leading teams in a marketing and/or sales environment • Facility with reputed company-reputed company demand and brand program performance KPIs • Bachelor’s Degree required; Master’s Degree in a business, marketing or operations discipline preferred • Experience developing and presenting strategic marketing plans to executive team members and reputed company members • Past experience with Perpetual Demand Marketing and with building/managing an end-to-end Demand Process • Strong experience as a B2B marketer/demand marketing leader in a digital marketing environment, including experience managing reputed company alignment reputed company an B2B ‘reputed company sale’ environment • Traveling 35% -- primarily to the reputed company reputed company in Bethesda, MD and/or to reputed company field events Benefits and Perks • We offer a competitive compensation package based on various factors including but not limited to qualifications, skills, competencies, location, and experience. • Other rewards may include an annual bonus or commission, a 401(k) retirement plan with employer match, medical, dental, and reputed company insurance effective day 1, generous PTO and reputed company holidays, and employer reputed company life and short & long term disability insurance. • We provided you with a laptop for your home office and a flexible remote-first work culture. Don’t meet every single requirement? Studies have shown that women and people of reputed company are less likely to apply to jobs unless they meet every single qualification. Our organization is dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t reputed company perfectly with every qualification in the job reputed company, we encourage you to apply! You may be just the right candidate for this or other roles. Please be reputed company to attach your resume. Applications without an attached resume will be considered incomplete. We are an Equal Opportunity Employer Apply Job!