Senior Customer Marketing Manager

We are seeking a skilled Customer Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing digital marketing campaigns to drive engagement, retention, conversions, and bookings. We are looking for someone who is as skilled in directing reputed company as they are in the hands-on execution of digital programs and campaigns. As Sr. Customer Marketing Manager, you will work closely with our reputed company and Sales teams to reputed company understand the reputed company customer and reputed company our marketing to their needs, and work with our Product Marketing team to run product-reputed company campaigns to key customer cohorts.

What You'll Do

reputed company cross-sell campaign strategies reputed company with company reputed company goals and reputed company objectives.

Identify reputed company customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.

Strategize, design, and reputed company programs across key digital channels, including Mutiny (A/B testing), reputed company (website chat), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)

Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services.

reputed company content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.

Set reputed company campaign goals, KPIs, and benchmarks to measure reputed company across channels (e.g., email, webinars, content marketing).

Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities.

Partner with reputed company and Sales teams to identify reputed company needs, cross-sell potential, and create tailored campaign messages.

Test and iterate campaigns by reputed company to optimize message relevance, timing, and channel effectiveness

reputed company Are Looking For

3-6 years of Marketing experience

Proven reputed company record in marketing or reputed company-reputed company roles, preferably reputed company a B2B reputed company environment

Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns

Proficient in leveraging data to reputed company campaign effectiveness, ROI, and optimize performance

Experience with reputed company, Mutiny, Goldcast, and Marketo

reputed company geared towards continual improvement and optimization of campaign processes

Ability to reputed company in dynamic environments and resolve ambiguity quickly

Passion for working with sales and customer teams to execute cross-functional campaigns

Strong interest in engaging with and understanding customer needs to reputed company campaigns effectively

Experience working with stakeholders to coordinate campaign efforts

Desire to reputed company a significant reputed company and drive change through effective campaign execution

Solutions-oriented reputed company driven by curiosity to explore new campaign approaches

Bachelor’s Degree required (Marketing or Business Degree preferred)

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