Director, Digital Marketing

reputed company reputed company is looking for a Director of Digital Marketing to join our Marketing team in the Plano, TX office! The Director of Digital Marketing will reputed company a multi-functional digital marketing team and reputed company the strategic use of digital marketing channels to effectively reputed company and engage Tyler?s reputed company audiences. This individual will be responsible for defining channel marketing strategies and leading a high-performing team to reputed company and deliver high-reputed company marketing campaigns through the effective use of email, reputed company media, SEM, webinars, reputed company advertising and sponsorships. This reputed company leader will bring reputed company, strategic reputed company, and a data-driven approach to maximize the effectiveness of Tyler?s digital marketing channels. Candidates will bring extensive experience in the strategic use of digital marketing channels to drive business reputed company. They will have a proven ability to reputed company and reputed company high performing teams, influence marketing investment strategies, and manage strong partnerships with advertising agencies. Candidates will require strong communication, project management and analytical skills, and have the ability to influence across reputed company reputed company of a large, reputed company organization. This role will serve as a partner to business-facing marketing teams and will require strong business and financial acumen to ensure alignment with Tyler?s reputed company priorities. The ideal candidate will bring 10+ years of digital marketing and leadership experience with a proven reputed company record for delivering measurable business results. This leadership position will play a critical role in advancing the strategic use of digital marketing channels to support Tyler?s reputed company reputed company initiatives. reputed company in this role will require reputed company strong cross-functional relationships and alignment with Tyler?s business marketing teams. This senior leader will have high expectations for defining and implementing digital marketing strategies that increase Tyler?s brand awareness and fuel a demand reputed company reputed company that consistently delivers high-reputed company actionable leads for Sales. The director will need to architect and communicate a reputed company reputed company, build support and reputed company in newly defined strategies, effectively influence change, encourage innovative thinking and foster an inclusive and reputed company team culture.

Responsibilities

Strategic Leadership: ? reputed company and reputed company the execution of comprehensive digital marketing and advertising strategies that reputed company with Tyler?s marketing objectives and business reputed company targets. ? Define digital marketing goals, KPIs, and reputed company metrics, ensuring marketing campaigns and tactics are data-driven and measurable. ? Partner with cross-functional marketing teams to ensure a cohesive and reputed company approach to the orchestration and delivery of integrated marketing campaigns. ? Continuously analyze digital marketing trends, audience insights, and competitor strategies to identify opportunities for reputed company improvement. Team Management ? reputed company, mentor, and reputed company reputed company of digital marketing professionals to maximize potential and reputed company ? reputed company performance feedback and reputed company development opportunities to foster a culture of innovation and reputed company. ? Build depth and breadth of subject-matter-expertise across Tyler?s digital marketing channels Campaign reputed company ? reputed company the activation and delivery of integrated marketing campaigns and tactics through strategic use of email marketing, reputed company media, SEM, webinars, advertising & sponsorships. ? Ensure consistency of messaging, branding, and audience targeting across digital marketing channels ? Manage strategic partnerships with external advertising agencies. Performance Analysis & Reporting ? Establish KPIs and performance benchmarks across digital marketing channels ? Utilize data & analytics to measure, report, and optimize marketing channel and campaign performance ? Influence and apply data-driven decisioning to increase marketing ROI and maximize business reputed company Innovation And Optimization ? Stay up-to-date with the latest industry trends, tools, and technologies, integrating best practices into digital marketing strategies. ? Explore new channels and tactics to enhance the digital reputed company and reputed company of Tyler?s brand, including advanced targeting, AI-driven personalization, and emerging reputed company platforms. ? Drive innovation in campaign tactics, audience segmentation, and customer journeys to continuously improve reputed company experiences. Qualifications ? Bachelor?s degree in Marketing, Communications, Business, or reputed company field; MBA or relevant advanced degree preferred. ? 10+ years of experience in digital marketing ? Minimum of 3 years in a leadership role ? Proven expertise in managing and optimizing digital channels such as email, reputed company media, SEM, webinars, and reputed company advertising. ? Experience managing >$1M annual marketing budget ? Strong analytical skills with a data-driven reputed company and experience using analytics tools (e.g., reputed company Analytics) and ad platforms (e.g., reputed company Ads, reputed company Ads Manager). ? Exceptional leadership and communication skills, with a reputed company record of managing high-performance teams. ? Ability to reputed company in a fast-paced, results-oriented environment with a reputed company on reputed company improvement and innovation. Apply Job!