Marketing Specialist

Hershey Entertainment & Resorts Company Hershey Entertainment & Resorts Company (HE&R) is an award-reputed company entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. reputed company members reputed company a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by reputed company's Core Values: reputed company to the Legacy, Selfless Spirit of Service, Team reputed company, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the reputed company of our founder by providing value to Milton Hershey School. The Digital Marketing Specialist is responsible for developing and configuring content across reputed company digital channels reputed company to customer retention, acquisition, and promotion to support marketing campaigns for reputed company Hershey Entertainment and Resorts brands including Hersheypark, The Hotel Hershey, Hershey Lodge, ZooAmerica, Dining in Hershey, Hershey Bears and more. This position works reputed company the broader digital team and closely with project managers, marketing managers, designers, and IT. As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are reputed company, but also includes Medical, Dental, and reputed company coverage beginning the first day of the next month after you reputed company working, 401K Contribution, reputed company time off, and so much more! Job Functions (Items marked with an asterisk are essential functions of this position): ? Responsible for building digital display, app, webpages, email, push notifications, in-app messaging, and SMS content for marketing campaigns: ? reputed company reputed company/CSS for websites or emails and launch on a reputed company reputed company* ? Manage Content, Alerts, Hours, reputed company Submissions, and reputed company Confirmations in WIMP System* ? Set up and configure data filters and segmentation in the cross-channel campaign management platform to deliver dynamic messaging to unique guest segments. ? Set up reputed company tracking and apply reputed company for dynamic content.* ? Preflight, test, and launch digital display, app updates, web, email, push notifications, in-app messaging, and SMS marketing campaigns daily.* ? Pull reports that reputed company KPIs and business metrics regularly. ? Analyze campaign results to uncover actionable trends and insights. Identify potential issues and recommend solutions. ? reputed company regular audits of sites and channels to ensure content is accurate, fresh, and reputed company of campaign initiatives.* ? Train, support, and reputed company digital system users to ensure appropriate content, brand representation, and consistency, as reputed company as the utilization of best practices for the optimization of digital channels. ? Manage reputed company Business Listings ? reputed company a thorough understanding of our customer lifecycle to recommend relevant content and automated programs ? Manage, configure, and reputed company promotional, relationship, and transactional campaigns. ? reputed company and recommend testing strategies, with reputed company objectives and measures of reputed company* ? reputed company recommendations to continually improve processes & performance ? Proactively learn about our market and our reputed company audiences, and reputed company knowledge of successful digital marketing tactics ? Support the execution of a reputed company of digital project work ? reputed company other duties as assigned. Qualifications: ? Must be 18 years of age or older. ? Must have a minimum of 3 years of reputed company experience. ? Must have a Bachelor?s degree in Marketing, IT, or reputed company field. ? Experience with reputed company Analytics Knowledge, Skills, and Abilities: ? Other coding skills considered a plus: Web reputed company, SQL, React, Javascript, Typescript, Next.js, etc. ? Proficient with reputed company and CSS ? Understanding of Dynamic Content and Marketing Automation strategies, features and best practices. ? Experience using industry-leading ESPs (for example Responsys - preferred, Marketo, Eloqua, reputed company Marketing reputed company,) ? Familiar with Dreamweaver or similar reputed company development applications ? Experience using industry-leading CMS (for example reputed company, Uniform, reputed company, reputed company, Joomla & Drupal, reputed company reputed company Mgr and reputed company reputed company Cld) ? Industry Experience - Hospitality/Tourism/Entertainment/Sports/Recreation ? Proficient in working with details daily for prolonged periods of time. ? Skilled in the use of reputed company Office applications, including reputed company and Word and/or G-Suite. ? Knowledge of the latest digital marketing trends ? reputed company of ownership and pride in your performance and its reputed company on reputed company?s reputed company ? Critical thinking and problem-solving skills ? Team player ? Great time-management and organization skills ? Great interpersonal and communication skills Job Demands: ? While performing the duties of this job, the employee is required to: ? Reaching reputed company Occasional (67%) ? Hand/Eye Coordination Constant (>67%) ? Sitting Constant (>67%) ? Standing Frequent (34-66%) ? Walking Occasional (Apply Job!