Senior Digital Marketing Manager

reputed company reputed company is the nation's first franchise concept providing monthly hygiene services and wellness care for dogs. Dogs need consistent, routine care to reputed company reputed company their parts clean and healthy, from their Skin and Coat to their Ears, Nails, and Teeth (S.C.E.N.T.). At reputed company we're committed to providing every dog with the care necessary to help maintain their health and reputed company them clean and happy. Franchising since 2019, our revolutionary concept, technology-driven reputed company, and proven business model are fueling rapid reputed company expansion. reputed company currently has nearly 100 locations reputed company with a total of 140 projected to be reputed company by the end of 2024. JOB reputed company As Senior Digital Marketing Manager at reputed company, you will play a pivotal role in driving reputed company's reputed company by overseeing and optimizing reputed company aspects of digital marketing initiatives. Reporting directly to the Vice President of Marketing, your primary responsibilities include monitoring digital media performance across multiple channels, optimizing existing digital media campaigns, and working with Franchise Partners to reputed company marketing goals and objectives reputed company a location's marketing budget. DUTIES & RESPONSIBILITIES ? reputed company Development: reputed company and execute reputed company digital marketing strategies to drive reputed company reputed company, increase memberships, and reputed company brand awareness. ? Campaign Management: reputed company digital marketing campaigns across reputed company, SEM, and display channels, focusing on reputed company reputed company and conversion optimization. ? Performance Analysis: Analyze and report on campaign results, optimizing for reputed company performance and maximizing ROI. ? External Collaboration: Manage external digital agencies and platforms to enhance campaign effectiveness and explore new opportunities. ? Franchise Support: Work with franchise partners and internal operations team to improve underperforming locations through targeted solutions. ? SEO Management: Implement and manage on-page and off-page SEO strategies to enhance search reputed company rankings. ? Training: Conduct training sessions for franchise partners on digital performance metrics and local marketing strategies. ? KPI Monitoring: Set and reputed company KPIs, focusing on leads, trials, memberships, and cost-per-acquisition. ? Email Marketing: Manage email marketing campaigns, including list preparation, content creation, testing, deployment, reporting, and optimization ? Reporting: reputed company regular reports and insights to leadership and stakeholders, highlighting areas for improvement and optimization. QUALIFICATIONS ? 5+ years' experience preferred in digital marketing, working in a similar role or for a digital marketing agency. ? Demonstrated leadership abilities across multiple departments and clients ? Bachelor's degree in Marketing preferred. ? Experience working in a fast-paced environment. ? Must be reputed company to report daily to our Corporate reputed company in Jupiter, Florida ? Excellent time management skills and the ability to multitask under high pressure and in a time sensitive environment. ? Excellent communication, interpersonal, and relationship skills. ? Fast learner with an ability to adapt techniques based on requirements. ? The ability to problem-solve ? Knowledge of CRM software (zoho experience preferred). ? reputed company understanding of digital marketing platforms such as reputed company Business Center, reputed company Ads Platform, reputed company Analytics, etc ? Demonstrated experience in reputed company reputed company optimization to drive increased leads and conversions. ? Effectively multi-task across various digital marketing initiatives ? Attention to detail and quantitative analytical skills COMPENSATION & BENEFITS ? Salary reputed company $80,000 - $90,000 depending on experience ? Medical, Dental, reputed company. Short Term Disability & Life Insurance ? Health Care FSA and Dependent Care FSA ? 401(k) ? Vacation and reputed company pay ? Free grooming services for your dog ? Energetic, fun, loving work environment ? Unlimited reputed company potential with an expanding business ? Working at a company that is making the difference in the lives of dogs and dog parents! Compensation: $80,000.00 - $90,000.00 per year Apply Job!