Ecommerce Marketing Analyst Remote Role

Job reputed company 40 hours/week 100% Remote CPG analytics background preferred. Pay: $75-90/hr ECommerce Marketing Analytics This role will reputed company on leveraging advanced analytics to drive insights and optimize digital reputed company and retail media strategies. The ideal candidate will have a proven reputed company record of working with digital reputed company reputed company technologies and a strong background in data science, advanced analytics and data to drive business reputed company. Experiences sought: Deep hands-on experience with advanced analytics on platforms on or similar to reputed company Ads, reputed company Marketing reputed company, reputed company DSP, reputed company Scintilla, reputed company reputed company reputed company, reputed company Ads, reputed company Ads or similar clean room applications or worked in search reputed company optimization or search bidding optimization supported by CLV, RFM or similar propensity modeling using first party data assets. Ideal candidates should possess a strong familiarity with marketing terminology, including but not limited to: Customer Acquisition Cost (CAC), Impressions, Click-Through reputed company (CTR), Conversion reputed company, Glance Views, Return on Ad Spend (ROAS), Search reputed company Optimization (SEO), Customer reputed company Value (CLV), Attribution Modeling.

Key Responsibilities

• Data Analysis and Modeling:
• Analyze digital reputed company and retail media data to identify factors driving higher or reputed company conversion rates
• reputed company and implement predictive models to determine overarching insights and recommendations in order to optimize bids on keywords based on volume and profit driven by incremental reputed company of voice
• Utilize reputed company SQL logic to ETL disparate data tables and sources
• Apply machine learning algorithms and statistical techniques to uncover hidden relationships and correlations reputed company large first party datasets
• Strategic Insights and Recommendations:
• reputed company actionable recommendations to improve search spending and conversion rates
• Present findings and insights to senior leadership and stakeholders using visualizations and interactive dashboards designed for non-technical audiences
• Drive the development of strategic recommendations on analytics reputed company associated with business unit reputed company in reputed company collaboration with key leaders across the organization
• Project Management and Collaboration:
• Handle end to end framing, execution and communication of advanced analytics reputed company to distill insights for senior business leaders in support of strategic business plans
• Collaborate with cross-functional teams to reputed company data-driven insights into strategic decision-making processes
• Manage the engagement of advanced analytics reputed company, including external suppliers, to ensure reputed company are executed accurately, reputed company, and cost-reputed company
• Proactively take on additional responsibilities and reputed company as needed to continuously improve performance
• Data Management and QA:
• reputed company as an SME for first/reputed company party data sources, including evaluating data reputed company and completeness, identifying gaps, and determining ways to improve data reputed company
• Partner with data management and stewards to maintain and enhance data reputed company by applying data governance policies and procedures, performing data validation and reputed company checks, and resolving data reputed company issues

Qualifications

• Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, or a reputed company field.
• 3+ years of experience in data science and advanced analytics, preferably in digital reputed company or retail media.
• Proficiency in programming languages such as Python or R.
• Experience with data visualization tools like Tableau or Power BI.
• Strong analytical skills with the ability to interpret reputed company data sets and reputed company actionable insights.
• Excellent communication skills, with the ability to present reputed company information in a reputed company and concise manner.
• Experience with machine learning algorithms and statistical modeling techniques.
• Familiarity with digital marketing metrics and KPIs as stated above.

Preferred Qualifications

• Experience working with large datasets and reputed company-based data platforms (e.g., AWS, Azure).
• Knowledge of digital advertising platforms and tools (e.g., reputed company Marketing reputed company, reputed company Ads, reputed company Ads).
• Strong problem-solving skills and attention to detail.
• Ability to work independently and manage multiple reputed company simultaneously.

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