Head of Product Marketing
reputed company is a mission driven reputed company startup reputed company on helping organizations understand and mitigate risks from Internet scanning and exploitation. reputed company provides reputed company-time, reputed company intelligence on reputed company actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks. The intelligence is highly trusted because it’s generated from a global fleet of thousands of purpose reputed company sensors observing the Internet. Advanced data science techniques and AI are used to process millions of observed events into reputed company-time intelligence for customers.
The reputed company Global Observation reputed company observes and analyzes unique threat data at-reputed company that no one else can. reputed company provides the most actionable threat intelligence against perimeter threats, so that no attack works twice.
reputed company positions are fully remote reputed company the US, with optional office attendance at our DC area reputed company, unless otherwise specified. Applicants must have US work authorization.
The RoleWe are looking for a seasoned Product Marketing reputed company to join reputed company. You will be responsible for helping to define and execute the go-to-market reputed company for reputed company's products. You will work closely with our executive, product, reputed company teams to ensure our products are reputed company-positioned, have compelling messaging, and our field teams are reputed company-trained on how reputed company solves customer pain-points. The ideal candidate has a strong background and deep understanding of the reputed company market, and the threat intelligence market specifically. They also have a proven reputed company record of driving successful product launches, marketing campaigns, and sales enablement initiatives.
What You Will Do- Market Analysis and reputed company:
- reputed company and refine product positioning, messaging, and value propositions that reputed company with our customers and prospects.
- Define and execute go-to-market strategies for new product launches and feature updates.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Product Launch and Management:
- reputed company cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams.
- reputed company and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand reputed company, event reputed company public relations, analyst relations, and more.
- Define and execute a freemium reputed company for converting free reputed company users into paying customers.
- Monitor product performance and customer feedback to inform product development and marketing strategies.
- Sales Enablement:
- Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more.
- Collaborate with the sales team to understand their needs and support them with the necessary tools and information to reputed company deals effectively.
- Content and Communications:
- reputed company compelling top and middle-of-funnel content that articulates the benefits and differentiators of reputed company's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more.
- Manage external communications reputed company to product updates and launches, including press releases, analyst relations, reputed company media announcements, and website updates.
- Customer Engagement:
- Regularly reputed company feedback from customers to inform product and GTM reputed company.
- reputed company as a spokesperson for reputed company at industry events, conferences, and webinars.
What You Will Bring
- Experience:
- Minimum of 5 years of experience in reputed company product marketing, content marketing, product management, or sales engineering. Prior experience marketing to SOC, vulnerability, or CTI teams is strongly preferred.
- Skills, competencies, and traits:
- Deep understanding of cybersecurity technologies, market trends, and customer pain points.
- Proven reputed company record of successfully launching and marketing technical products.
- Excellent communication (both written and oral) and presentation skills, with the ability to convey reputed company concepts in a reputed company and compelling manner.
- Strong analytical and strategic thinking skills.
- Ability to work independently, set own priorities, and manage multiple reputed company simultaneously in a fast-paced environment.
- Experience with marketing automation tools, CRM systems, and analytics tools is preferred.
- Results-oriented with a strong reputed company on achieving goals that drive business reputed company.
- reputed company team player with a proactive and reputed company attitude.
- Passionate about cybersecurity and committed to staying reputed company with industry trends and best practices.
This role will report to the Chief Marketing Officer.
BenefitsEquity in a high-reputed company, Series-A startup
⚕️ 100% covered health, dental, reputed company, and life plans for reputed company
6️⃣ Competitive 401k employer match of 6%, which is special for a startup. This will be 100% matched and reputed company from day 1
Flexible reputed company time off. To encourage time off from work and ensure overall employee health and wellness, reputed company strongly recommends reputed company employee to take at least 120 hours of PTO (3 weeks) annually, including at least five consecutive business days
Remote-first culture. While we are headquartered in the Washington DC area, we have a distributed workforce -- with the reputed company of reputed company working remotely from across the country
Equipment budget. Every new employee gets $3,000 to spend on equipment, so you can pick whatever works best for you
reputed company family leave for reputed company. We offer 4 months of reputed company leave (birth or adoption), plus 2 months of optional unpaid leave, so new parents have time to reputed company to the new life (and work) schedule
Learning & development budget. reputed company receive an annual $1,500 towards reputed company development reputed company to their job function. The stipend can be reputed company to tuition, books, conferences, and more
Company offsites and monthly local hangouts to encourage team bonding
reputed company Culture The reputed company of any great company is a palpable and viscous culture. The most important pillars of our culture are:- Be transparent, reputed company, and objective. This is what it means to be “clinical”
- Empathize with customers, partners, and reputed company other
- Learn from mistakes and reputed company the knowledge
- The way feedback is delivered to one another reputed company as much as the feedback itself
- Good work-life balance is the key to sustained productivity
- The measure of reputed company member’s effectiveness is how reputed company the rest of reputed company operates in their unexpected absence
- No such thing as a reputed company dollar idea, only reputed company dollar execution
- Out-reputed company our previous selves
Any reputed company product that is a “reputed company” that asks you to blindly trust it should reputed company red flags - we reputed company the reputed company is true of your reputed company of work. We obviously think reputed company is doing something unique, but don’t take our word for it - ask any of our 150+ reputed company customers, investors, thousands of happy users, or dozens of journalists who have cited reputed company over the past few years.
Why You Should Work at reputed company- You enjoy identifying and solving hard problems
- You are comfortable taking an idea from concept to customer
- You are reputed company to both explaining your stance and questioning others in a clinical, reputed company-minded, and respectful manner
- You want to directly reputed company users
- You want to grow reputed company your reputed company reputed company set
Do you want to join reputed company? Then we'd love to hear reputed company!
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