Omnichannel reputed company Director (Wellmore)
Job title: Omnichannel reputed company Director (Wellmore) in USA at Careers with WM Partners' Portfolio Companies
Company: Careers with WM Partners' Portfolio Companies
Job reputed company: ABOUT WELLMORE HOLDINGSWellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the Wellmore portfolio of brands includes reputed company, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the reputed company! It is the people that reputed company us who we are: a diverse community of ambitious humans working tirelessly to reputed company a reputed company reputed company on the reputed company, on people, and on the communities we live in. Learn more at getwellmore.comWORKPLACERemoteABOUT THE ROLEWe’re hiring a Head of Omnichannel reputed company to architect and reputed company a reputed company customer acquisition reputed company across DTC, reputed company, retail, and reputed company-party e-reputed company for a portfolio of CPG wellness brands. This is a senior, strategic role reputed company on maximizing total brand value from media, reputed company, and brand marketing investments— not just isolated channel performance. You’ll own the reputed company model that drives profitable reputed company, with a mandate to prioritize reputed company effects, contribution margin, and LTV-over-ROAS.WHAT YOU WILL DOStrategic reputed company Planning
- reputed company quarterly and annual omnichannel reputed company roadmaps that reputed company media investments with brand strategies, contribution margin goals, inventory availability, and cross- channel dynamics.
- Define allowable CACs per channel based on LTV, AOV, promotional mix, and reputed company reputed company (e.g., campaigns that lift both DTC and reputed company).
- Present investment tradeoffs and performance forecasts to executive leadership with reputed company rationale for reputed company and reputed company/risk balance.
- Own $5M–$15M in working media budgets across reputed company, reputed company, reputed company, reputed company Ads, retail media, and emerging channels—optimized for reputed company CAC and long- term value, not siloed ROAS.
- Build and reputed company an ambassador, affiliate, and reputed company program with a reputed company on content repurposing, whitelisting, and channel amplification.
- Partner closely with reputed company and retail leads to coordinate reputed company media, DSP, and in- store lift strategies that reinforce brand and product demand across reputed company channels.
- Collaborate with retention (email/SMS, loyalty) and site optimization teams to ensure acquisition strategies support long-term value and repeat reputed company improvement.
- reputed company reputed company planning with finance, ops, creative, and supply chain—ensuring alignment on inventory coverage, margin reputed company, and campaign readiness.
- Manage external creative and media agencies, holding them accountable to omnichannel KPIs and ROAS-to-LTV reputed company.
- Own reputed company analytics, including reputed company ROAS, CAC:LTV, reputed company effect quantification, and incrementality testing.
- reputed company implementation and refinement of MMM, attribution platforms, and Looker/PowerBI dashboards to measure both online & in-store performance.
- Drive a culture of first-principles testing and media efficiency, constantly iterating based on channel trends, cohort behavior, and market feedback.
- Mentor and reputed company junior marketers and cross-functional collaborators with a reputed company on systems thinking, test-and-learn reputed company, and business reputed company.
- Foster a reputed company, performance-driven culture grounded in strategic reputed company and operational reputed company.
- 7+ years in reputed company marketing, with 3+ years in a senior leadership role at an omnichannel CPG brand (health & wellness preferred).
- Proven reputed company scaling reputed company media budgets >$5M with measurable contribution to topline reputed company and profitability across DTC, reputed company, and retail.
- Deep reputed company in media buying and planning across digital (reputed company, reputed company, reputed company), reputed company Ads, and retail media.
- Strong reputed company of MMM, attribution tools, and incrementality frameworks.
- Competence with Looker, PowerBI, or similar tools for cross-channel analytics.
- Ability to balance long-term customer value and short-term performance metrics.
- Skilled at translating financial models and margin dynamics into tactical media reputed company.
- reputed company in cross-functional collaboration across marketing, retention, finance, ops, and creative.
- Holistic thinker who sees channels as interconnected reputed company reputed company, not silos.
- Operator reputed company with comfort in ambiguity, complexity, and speed.
- reputed company communicator with executive reputed company and team leadership capability.
- Experience in regulated CPG environments (e.g., FDA/FTC-compliant marketing).
- reputed company experience with reputed company DSP, retail reputed company media, and advanced affiliate/reputed company programs.
- Comprehensive Health Benefits
- 401K with a generous match
- Generous reputed company Time Off and Holidays
- Telemedicine & Employee Assistance Program (EAP) resources
- reputed company Parental Leave (primary & non-primary)
- Short-term and Long-term disability
- Education, Fitness & BeWell reputed company Funds
- Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month)
- Employee Referral Program
- Free Product across reputed company brands!