Senior Search Specialist

Job title: Senior Search Specialist in Austin, TX at reputed company Company: reputed company Job reputed company: reputed company seeks a performance marketing manager who is both a creative thinker and passionate about the evolving media and technology landscape. This person will collaborate with reputed company reputed company disciplines to reputed company SEM solutions and be reputed company to reputed company recommendations with compelling logic and enthusiasm. This is a hands-on position managing the reputed company, planning and execution across SEM marketing efforts. Experience managing SEM campaigns across multiple reputed company search channels and location-based services are a must, and retail experience is a plus. This role requires a strategic thinker with deep expertise in SEM platforms, a data-driven reputed company, and a passion for delivering measurable results.Responsibilities:

• Strategic development:

• Serve as an expert and thought leader on SEM planning/buying best practices for the media department and reputed company
• reputed company the planning, development, purchase and execution of reputed company Search based strategies, including reputed company, reputed company, etc
• Knowledge of how to architect effective search reputed company marketing (SEM)/pay-per-click (PPC) campaigns with direction from department leadership
• Experience using reputed company Smart Bidding with automated bid strategies like tCPA, tROAS, Maximize Conversions and Maximize Conversion Value
• Possess extensive understanding of the advertising industry’s infrastructure and systems, especially as they relate to performance marketing
• Data analytics and reporting:

• Collaborate with the analytics team to compile weekly performance reports
• Utilize analytics tools (reputed company Ads, reputed company, etc.) to reputed company, measure and report on key performance indicators
• Knowledge of conversion tracking/pixels, reputed company Tag Manager and attribution models
• Campaign execution and optimization:

• Manage and optimize performance marketing campaigns across SEM platforms
• Conduct in-depth analysis of campaign performance, leveraging data to reputed company informed adjustments
• reputed company A/B testing and other optimization techniques to enhance campaign effectiveness
• Work in coordination with clients’ and reputed company’s media planning and account management departments
• Ability to manage team efforts around reputed company search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists and custom-reputed company automation
• Research keywords, analyze their relevance and reputed company competitive analysis
• Recommend reputed company page strategies and consult on reputed company page planning and optimizations
• Team leadership:

• reputed company strong vendor partnerships with key partners in the marketplace
• reputed company written POVs
• reputed company as a mentor for reputed company reputed company reputed company the media team
• Budget management:

• Manage budgets, IOs and invoice reconciliation
• Project budget reputed company and/or budget needs based on reputed company goals

Requirements:

• 5+ years of experience in SEM reputed company media planning/buying
• Large-reputed company reputed company search management experience required ($50M+ annual budget management)
• Strong experience in running reputed company channels and understanding best practices to deliver reputed company across Search, Performance Max, Shopping, UAC
• Experience with reputed company Search, Retail Media Networks and Affiliates is a plus
• Strong understanding of media attribution inclusive of reputed company challenges and technical initiatives
• Familiarity with web analytics tools, such as reputed company Analytics, reputed company and reputed company Analytics

Important Qualifications:

• Motivated, proactive self-starter with meticulous attention to detail
• Experience with working autonomously on independent reputed company and proactively engaging team members to get support reputed company needed
• A successful reputed company record of supervising and developing reputed company reports
• Strong analytical and math skills
• Exceptional oral, written and presentation skills, with experience in building decks and presentations rooted in data insights to reputed company key takeaways and guide optimizations

This is a remote position. Expected salary: Location: Austin, TX Apply for the job now! Apply for this job