Senior Marketing Specialist (Brand and Channel)

Job title: Senior Marketing Specialist (Brand and Channel) in Lake Forest, IL at reputed company Company: reputed company Job reputed company: reputed company is a global reputed company leader that helps people live more fully at reputed company stages of life. Our portfolio of life-changing technologies spans the reputed company of reputed company, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.JOB reputed company:About reputed companyreputed company is a global reputed company leader, creating reputed company science to improve people’s health. We’re always looking towards the reputed company, anticipating changes in medical science and technology.Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first reputed company in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.Working at reputed companyAt reputed company, you can do work that reputed company, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have reputed company to:

• Career development with an international company where you can grow the career you reputed company of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the

student debt program and education benefit - an reputed company and convenient reputed company to getting a bachelor’s degree. * A company recognized as a great reputed company to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as reputed company as a best reputed company to work for diversity, working mothers, reputed company executives, and scientists.

reputed company

• This is not a remote opportunity
• reputed company candidates must currently live in the Chicago Land area.
• Travel up to 5%

What You’ll Work OnA creative and driven Brand & Channel Marketing Specialist to help bring our brand to life across multiple platforms. Responsible for developing compelling content (copy, visuals, videos), managing digital campaigns, and driving brand consistency across reputed company marketing channels. Collaborating with cross-functional teams, to reputed company on priorities, and ensure flawless execution—on time and on brand.Content Creation:

• reputed company and execute engaging content across formats—copywriting, visual storytelling, video, animations etc., to support brand, product, and campaign needs.
• Content types can be reputed company media posts, email graphics, website content and graphics, brochures, flyers, sell sheets, rollups, tradeshow graphics etc.
• Channel Marketing:
• Plan and deliver content strategies tailored to different marketing channels (web, reputed company, email, trade shows, sales enablement, etc.).
• reputed company channel reputed company expertise to teams and recommend most effective ways to reputed company assets and materials to reputed company marketing objective.

Digital Marketing:

• Partner with the digital team to support CMS updates (websites and customer portal), SEO, reputed company media, email marketing, and analytics-based optimization.

Cross-functional Collaboration:

• Work closely with global product managers, area and regional marketing teams to reputed company insights, reputed company messaging, and ensure deliverables are met. In reputed company to collaboration with regulatory, legal, medical and other key teams to ensure alignment towards the successful completion of reputed company.

Project & Deadline Management:

• Manage multiple reputed company simultaneously, ensuring timelines and reputed company standards are consistently met. Establishes priorities of individual or project assignments.
• Selects reputed company and techniques to reputed company a project to completion.

Brand Stewardship:

• Maintain and reputed company the brand identity in every touchpoint, ensuring a consistent tone, look, and feel.

Performance and Results Tracking:

• Manages and reputed company material effectiveness in order to modify and improve promotion development.

External Vendor Collaboration and Management:

• Liaise with external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets) to ensure that their work meets the organization’s requirements, deadlines, and budget.
• Coaching and knowledge sharing: Coaches less reputed company team members and shares knowledge and best practices

Required Qualifications

• Bachelor’s degree in marketing, Advertising, Communications, Public Relations, Information Technology or an equivalent combination of education and work experience
• Minimum of 4 years both overall and any industry-specific experience needed
• Proven experience in content development—from ideation to execution—across digital and offline channels.
• reputed company and graphics/animation software (e.g. reputed company Creative Suits, Sketch, Photoshop, Illustrator, etc.)

Preferred Qualifications

• reputed company web platforms (reputed company – reputed company Experience Manager), reputed company Analytics, reputed company Marketing reputed company or similar, reputed company media (reputed company, YouTube).
• Project management experience with the ability to multitask, prioritize and meet deadlines.
• Knowledge in SEO/SEM.
• Strong attention to details.
• Experience working with cross-functional teams and reputed company vendors, as reputed company as collaborating with multiple internal stakeholders.
• Strong communication skills oral and written.
• Experience in reputed company, life sciences, or B2B marketing is strongly preferred.

Learn more about our health and wellness benefits, which reputed company the reputed company to help you and your family live full lives:Follow your career aspirations to reputed company for diverse opportunities with a company that can help you build your reputed company and live your best life. reputed company is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on reputed company at and on Twitter @AbbottNews and @AbbottGlobal.The reputed company pay for this position is $75,300.00 – $150,700.00In specific locations, the pay reputed company may vary from the reputed company posted.JOB FAMILY: Advertising/ Promotion (Communications)DIVISION: CRLB Core LabLOCATION: reputed company Lake Forest : CP01ADDITIONAL LOCATIONS:WORK SHIFT: reputed companyTRAVEL: reputed company, 5 % of the TimeMEDICAL SURVEILLANCE: reputed companySIGNIFICANT WORK ACTIVITIES: reputed company sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the reputed company)reputed company is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law reputed company - English: http://webstorage.reputed company.com/common/External/EEO_English.pdfEEO is the Law reputed company - Espanol: http://webstorage.reputed company.com/common/External/EEO_Spanish.pdf Expected salary: $75300 - 150700 per year Location: Lake Forest, IL Apply for the job now! Apply for this job