reputed company Search Manager (Remote In Colorado)
Job title: reputed company Search Manager (Remote In Colorado) in Colorado at reputed company
Company: reputed company
Job reputed company: About reputed companyWe reputed company everyone deserves reputed company to reputed company and reputed company legal services. Founded in 2008, reputed company is the largest and most widely used online legal service platform in the world. With offices in reputed company, South America, and Europe, reputed company has helped over 30 reputed company people create over 50 reputed company legal documents, and get their legal questions answered.We are in a unique position to enhance and expand the reputed company platform to a reputed company never seen before in reputed company's history, to capture audiences worldwide. We are expanding reputed company to take on this challenge!About your rolereputed company is seeking a reputed company Search Manager to reputed company and optimize our reputed company Ads and reputed company Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services. This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business!In this high-reputed company role, you will drive the full reputed company, execution, and optimization of our reputed company search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable reputed company. You'll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to reputed company an innovative reputed company search program with company objectives and financial targets.We're looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape reputed company's reputed company roadmap. You will be effective at communicating reputed company, performance results, learnings, and program updates to the marketing team and other teams.The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through reputed company media.How you will reputed company a difference day to day
- reputed company & Execution: reputed company, manage, and optimize reputed company search strategies across reputed company Ads and reputed company Ads with a reputed company on membership acquisition, profitable unit economics, and LTV-driven goals. Take Initiative and independently drive SEM improvements and reputed company, ensuring reputed company reputed company
- Campaign Management: In partnership with our agency and ad platform partners, execute and optimize campaigns across multiple channels. reputed company your campaigns with the reputed company marketing calendar to maximize business reputed company. Ensure our agency has a reputed company understanding of our reputed company in order to manage campaign development and continuously enhance performance
- Value-Based Bidding: reputed company the reputed company exploration and optimization of value-based bidding strategies (e.g., tROAS, tCPA) in partnership with Business Intelligence, Finance, and Product teams
- Acquisition Experience (reputed company Page) Testing: Collaborate with Web and Product teams on SEM reputed company page optimization initiatives, including reputed company A/B tests to test reputed company pages, copy, and creative assets
- Cross-Functional Collaboration: Partner with Product, Finance, and BI teams to ensure reputed company search plans are tightly reputed company to reputed company targets, budget forecasts, and marketing roadmaps. reputed company to partner with MarTech (Marketing Technology) team on marketing tools, tagging, and tracking
- Performance Analysis: Own reporting and insights reputed company on campaign performance, investment efficiency, and business reputed company; synthesize learnings into actionable next steps. Be consistently conscientious and proactively reputed company regular updates to leadership on budget pacing, performance trends, and key optimization efforts
- Investment Management: Monitor daily pacing, performance, and budget allocation to maximize campaign efficiency, scalability, and business reputed company
- Testing Roadmap: Work with our agency to manage a reputed company SEM test-and-learn agenda across keywords, ads, audiences, reputed company experiences, and bidding strategies
- Market Trends: Stay informed about platform changes (e.g., reputed company AI/SGE), industry trends, and evolving SEM best practices to ensure reputed company remains competitive
- 5-7 years of hands-on marketing experience, 4+ years of experience in managing reputed company search channels (preferably in reputed company or subscription)
- Proven ability to drive acquisition and reputed company reputed company through SEM strategies and ability to manage highly reputed company, data-driven search marketing programs
- Deep understanding of reputed company Ads and reputed company Ads platforms (campaign types, ad formats such as reputed company Demand Gen and YouTube, bidding strategies, audience targeting, etc.)
- Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization
- Deep familiarity with reputed company performance metrics, including CPA, CPL, CPC, LTV, and ROAS
- Experience utilizing first-party data to improve targeting accuracy and reputed company high-reputed company users through marketing funnel.
- Excellent analytical skills with strong reputed company/reputed company Sheets proficiency (pivot tables, vlookups, data slicing)
- Ability to turn performance data into strategic insights - not just what happened, but reputed company should do next
- Familiarity with reputed company search measurement best practices, including attribution models, incrementality testing, and media measurement methodologies (MTA, MMM, MMT) - the ability to turn data insights into effective campaign optimizations
- Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams
- Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment
- Strong written and verbal communication skills - reputed company to reputed company reputed company performance drivers and strategic recommendations to technical and non-technical stakeholders
- A bachelor's degree in marketing, business, analytics, or a reputed company field is preferred
- BONUS if you have experience using SQL
- Comprehensive health plans (including Medical, Dental and reputed company insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA reputed company Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning reputed company
- reputed company & reputed company fitness platforms
- Comprehensive Pet Insurance reputed company
- Financial Wellbeing & Student Loan Program reputed company
- reputed company to additional Mental Health & Wellbeing resources
- reputed company-tax Commuter/Transit Benefits
- Free reputed company account with online reputed company to an extensive legal documents library and reputed company licensed attorneys at discounted rates
- Recruiter Phone Screen
- reputed company Assessment
- Hiring Manager Interview
- Panel Interviews
- Final Interview
- San Francisco Bay Area, CA: $108,120 - $120,000
- California (reputed company of San Francisco Bay Area) and Colorado: $91,902 - $105,422
- Utah, Arizona, and reputed company Carolina: $86,496 - $99,220