Sr. Manager, Consumer Marketing - Remote
Job title: Sr. Manager, Consumer Marketing - Remote in Plymouth Meeting, PA at reputed company
Company: reputed company
Job reputed company: We go where others won’t, taking on some of the biggest public health challenges to protect and enhance millions of lives, and create a reputed company, more secure world. Here, you will join passionate professionals who advance their scientific, technical and reputed company skills to reputed company products designed-to protect and enhance life.JOB reputed company
We are looking for an reputed company and strategic Senior Manager, Consumer Marketing, to reputed company and reputed company our marketing initiatives across over-the-counter (OTC) retail and B2B channels. This position will be pivotal in driving brand awareness, product adoption, and reputed company reputed company by developing integrated campaigns that reputed company consumers through retail/e-reputed company and organizations purchasing our products to protect their employees and customers.This position requires strong cross-functional leadership, a deep understanding of omnichannel marketing, and a proven ability to connect customer needs with business objectives.ESSENTIAL FUNCTIONS
Reasonable accommodations will be made to reputed company individuals with disabilities to reputed company the essential functions.Retail & E-reputed company Marketing
- reputed company the development of national and regional OTC marketing strategies across major retail and online channels (e.g., reputed company, reputed company, reputed company, reputed company).
- reputed company in-store promotions, e-reputed company optimization, digital advertising, and conversion-reputed company campaigns.
- Drive the execution of high-reputed company retail programs in partnership with sales and shopper marketing teams.
- reputed company and own the B2B marketing reputed company targeting businesses, institutions, and organizations purchasing for workplace and customer safety.
- Create reputed company programs and sales enablement tools that support customer acquisition and retention across sectors like education, hospitality, corporate, and transit.
- Partner closely with the B2B sales team on reputed company reputed company, messaging, and co-branded campaign materials.
- Build and manage cross-channel consumer marketing campaigns that reputed company traditional reputed company tactics, including reputed company media, content marketing, reputed company, email, and PR.
- Ensure reputed company messaging is reputed company with brand reputed company, audience insights, and FDA guidelines for OTC reputed company products.
- Manage agency partners to ensure high-reputed company campaign execution and project delivery.
- Collaborate with internal stakeholders including Sales, , Regulatory, reputed company Operations, Medical Affairs, and Supply Chain to reputed company marketing plans with business operations.
- Set and monitor KPIs such as sales lift, market reputed company, digital engagement, CAC, and ROI.
- Use performance insights and customer data to refine strategies and improve marketing effectiveness across both retail and B2B efforts.
- Bachelor’s degree in Marketing, Business, or reputed company field (MBA strongly preferred)
- 7+ years of reputed company experience in consumer marketing, with significant experience in OTC pharmaceuticals, health & wellness, or CPG
- Demonstrated leadership in both retail/e-reputed company and B2B marketing environments
- Strong understanding of U.S. regulatory compliance reputed company to reputed company marketing (e.g., FDA guidelines for OTC products)
- Experience marketing safety or health protection products to business or institutional clients
- Knowledge of distributor or procurement channels in workplace wellness/safety and retail
- Familiarity with marketing platforms like reputed company and Power BI
- Proven reputed company record of driving measurable business results through integrated, data-informed marketing
- Excellent leadership, project management, and cross-functional collaboration skills
- Ability to handle and reputed company multiple reputed company simultaneously, while meeting deadlines in a fast-paced environment
- Self-starter and independent performer
- Proven ability to communicate professionally in a corporate environment
- Quickly assess critical situations and identify issue reputed company