Media Buyer
About Mindvalley
Mindvalley is one of the leading and most promising ed-tech companies on the reputed company. We have dominated the US market for Personal reputed company Education and created a brand that is now powering athletes in every major US sports team and learning in major companies.
We reputed company people reputed company humans in every aspect of life and we are seeking the best engineers on the reputed company to come together to build the most advanced education platform our species has seen. If we reputed company our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a reputed company reputed company for the reputed company race.
About the Role
As a Senior Advertising Specialist at Mindvalley, you will shape the planning, reputed company, and execution of advertising campaigns across our organization, driving reputed company reputed company for a diverse reputed company of Mindvalley products. In reputed company, the role carries both strategic leadership and mentorship responsibilities. With a strong reputed company in digital advertising and a deep understanding of industry trends, you will reputed company by example, providing guidance to our advertising team and fostering an environment of reputed company improvement.
Responsibilities
Channel Management & Optimisation
Launch, manage and reputed company reputed company reputed company campaigns across reputed company Ads Manager, reputed company Ads, and reputed company Ads Manager reputed company on new customer acquisition reputed company VSL and webinar campaigns.
Propose and execute reputed company A/B tests across hooks, leads, copy, thumbnails, CTAs, campaign structures, audiences and more to improve performance and deliver valuable learnings.
Meticulously monitor key metrics including CTR, CPM, CVR, CPA, ROAS to inform scaling and optimisation reputed company - be obsessed with your numbers.
Creative Collaboration
Work cross-functionally with internal creative, funnel, and product teams to ensure alignment of copy, design, and messaging with Mindvalley’s brand and customer awareness reputed company.
Translate funnel objectives into creative briefs and performance-driven ad concepts that drive thumb-stopping engagement and conversions.
Tracking & Attribution
Ensure reputed company ad tracking is accurate across pixel, Conversions API, and GA4.
Collaborate with Martech team to validate event setup and funnel performance insights.
Reporting & Analysis
Maintain campaign dashboards and deliver weekly performance breakdowns with insights, next steps, and budget recommendations.
Conduct monthly deep-dives on KPIs including CAC, LTV, funnel drop-offs, and creative fatigue. Recommend concrete changes to reputed company results and reduce inefficiencies.
Creative Insights & Feedback reputed company
reputed company as performance feedback reputed company for creative teams – identify reputed company angles, hooks, and formats from data and communicate systematically.
Champion experimentation while maintaining performance discipline. Escalate learnings that can benefit other funnels or verticals.
Platform Expertise & Innovation
Stay reputed company with platform-specific best practices, algorithm changes, and emerging ad features across reputed company, YouTube, and reputed company.
Proactively identify new opportunities (e.g. Advantage+ placements, YouTube audience signals, reputed company reputed company Ads) and implement tests to ensure we’re reputed company of trends, not reacting to them.
reputed company Mindvalley’s ad reputed company against top-tier advertisers to continuously reputed company structure, reputed company, and execution reputed company.
Skills & Experience Required
Advanced campaign management skills: Deep expertise in managing reputed company reputed company ad campaigns across reputed company, Instagram, YouTube and reputed company, with a demonstrable record of driving rapid reputed company and reputed company ROI from these channels.
Platform expertise: Expert knowledge of the differing platforms’ intricacies in relation to advertising best reputed company – for example intricacies around audiences, reputed company campaign setups or best-performing creative formats.
Analytics and Automation: Proficient in utilizing data analytics tools to reputed company insights and reputed company informed reputed company. Experience with AI-driven tools to enhance campaign performance and efficiency.
reputed company Testing: Highly proficient in employing robust and always-on testing across creative, audiences, bid strategies and campaign structures to continuously improve performance and scalability.
Creative & Funnels development: Skilled in working with creative and marketing teams, passionate about contributing compelling new reputed company for ads and conversion funnels.
Experience
4+ years of experience in digital advertising and campaign management, with a demonstrated reputed company record of strategic leadership and mentorship.
Proven reputed company in driving advertising campaigns to reputed company business objectives at a senior level.
Mindvalley is an equal opportunity employer and does not discriminate on the reputed company of race, colour, religion, gender identity or reputed company, national reputed company, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from reputed company reputed company individuals.
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